As AI-powered search experiences transform how consumers evaluate brands online, digital growth firm Infidigit is expanding its U.S. operations to help mid-market and enterprise companies adapt to the emerging landscape of AI-driven discovery.

Platforms such as Google AI Overviews and large language models, including ChatGPT, Gemini, and Perplexity, are changing how users access information online. Instead of navigating multiple search results, users increasingly receive synthesized answers generated by AI systems, reshaping how brands gain visibility.

This shift is forcing organizations to rethink traditional search strategies that prioritize rankings and traffic.

“Search is no longer just about rankings or clicks,” said Kaushal Thakkar, Founder and CEO of Infidigit. “Brands need to influence decisions at the moment answers are formed. Our approach focuses on measurable business impact, where visibility translates into revenue growth.”

To address this shift, Infidigit has developed a structured AI + Human Intelligence framework designed to help organizations strengthen visibility across both traditional search engines and emerging AI-driven discovery environments.

The framework integrates enterprise technical SEO, Generative Engine Optimization (GEO), AI-aligned content architecture, structured internal linking, and visibility tracking across AI platforms. These capabilities are supported by Infigrowth, Infidigit’s proprietary growth intelligence platform that enables brands to monitor search performance, AI visibility, and revenue impact from organic discovery.

Rather than focusing solely on traffic growth, the model emphasizes non-brand discoverability, search authority, and revenue attribution, metrics that more closely align search performance with business outcomes.

Early U.S. engagements are already showing traction. According to the company, one client recorded a doubling of organic impressions within 45 days after implementing a structured AI-aligned search architecture.

Founded in 2017, Infidigit has worked with brands including Myntra, ICICI Prudential Life Insurance, Flipkart Seller Hub, and Dun & Bradstreet, delivering more than 2.2 billion organic sessions and 15 million leads globally. The company has also earned 90+ industry awards for digital growth and search marketing.

About Infidigit

Infidigit, Your Revenue Growth Partner
Built for AI-Driven Discovery

Infidigit helps growing and established brands win revenue by building visibility, authority, and demand across Google and emerging AI-driven discovery platforms. The company’s capabilities span enterprise SEO Service, GEO Service, content strategy, CRO, and technical architecture designed to drive measurable digital growth.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260313396028/en/