The Company’s First Acquisition Adds Swap Discovery to the Front of Its Platform, Extending Swap Commerce From AI Discovery Through Checkout, Fulfillment, and Returns

Swap Commerce, the discovery-to-delivery platform powering the next generation of e-commerce, today announced the acquisition of Vizby, a Shopify-native AI visibility platform that helps e-commerce brands understand and improve how they appear and sell across ChatGPT, Gemini, Perplexity, Claude, and Microsoft Copilot. The acquisition expands Swap Commerce’s agentic commerce platform upstream into AI-powered discovery, building on the company’s launches of its agentic Storefront and Checkout+ earlier this year to give brands a single platform spanning the full commerce journey. Vizby's technology powers Swap Discovery, a new AI visibility layer at the front of its platform, bringing its vision of an end-to-end platform for agentic commerce to life, from the moment a shopper discovers a brand to the moment an order is delivered.

AI is rapidly becoming a new starting point for e-commerce. In a recent Swap Commerce study conducted with Digiday of more than 100 brands, 62% identified improved brand discovery as their single most important goal for agentic commerce. As shoppers increasingly discover products through AI interfaces, brands need to do more than appear in traditional search results. They need to be understood, recommended, and trusted by AI systems, with the ability to connect that visibility directly to revenue.

Swap Discovery gives brands that capability. It evaluates how a brand appears across leading AI platforms for high-intent prompts, benchmarks performance against competitors, identifies the gaps preventing discovery, and generates prioritized actions to improve visibility. Unlike AI visibility tools that stop at reporting, Swap Discovery executes those changes natively in Shopify – generating structured data and editorial content, schema, and agents.md, auditing products and collections, and attributing AI-driven revenue down to the product/SKU level, so brands can see which products are actually being discovered and purchased through AI.

“Every brand we talk to has the same first question about agentic commerce: will AI recommend me?” said Sam Atkinson, Founder and CEO of Swap Commerce. “With Swap Discovery, we can help brands influence that first moment of discovery, then own the experience all the way through purchase and delivery. That gives brands one platform for the full journey, rather than stitching together a collection of point solutions.”

Vizby customers have already seen measurable results from AI visibility optimization. VIGO Industries increased AI sessions by 91.3% in two weeks after starting with no measurable AI presence, with AI-driven traffic reaching approximately 3% of total revenue following schema and content improvements. By bringing that discovery layer into Swap Commerce, brands can connect increased AI visibility directly to the agentic shopping, checkout, delivery, and returns infrastructure that follows.

"We started Vizby because brands could see they were invisible to AI and had no way to fix it,” said Eylon Zefania, Co-Founder of Vizby. “By joining Swap Commerce and creating Swap Discovery, our technology becomes part of a platform that can act on that visibility and carry the customer journey forward, all the way through to the sale and the delivery. That's the whole journey, in one place."

To learn more, visit https://www.swap-commerce.com/discovery

About Swap Commerce:

Founded in 2023 by Sam Atkinson and Zach Bailet, Swap Commerce built the first agentic storefront, replacing traditional static websites with immersive, agent-led commerce experiences that take shoppers from product discovery to virtual try-on to checkout in a single branded flow. Today, Swap Commerce is expanding that vision into a discovery-to-delivery platform for agentic commerce, helping brands get discovered by AI, convert that demand through agentic shopping experiences, and unlock any market globally, from checkout to delivery. Trusted by 1000+ brands, Swap Commerce’s business is rooted in best-in-class infrastructure for cross-border, returns, tax, and global compliance, helping merchants sell anywhere and scale globally on one unified platform. To learn more, visit Swap Commerce.

About Vizby:

Vizby gets brands and their products recommended by AI. It tracks what shoppers ask, finds where brand and products are missing from the answers, and closes the gaps with action items tailored for your brand and executed by a personalized agent.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261001443102/en/