Flywl Launches Partner Ecosystem to Accelerate Cloud Marketplace Growth

September 16, 2025 at 09:00 AM EDT

Multi-motion program supports investors, consultants, and connectors to drive smarter software procurement while maximizing cloud provider benefits

Flywl, the cloud marketplace platform for enterprise software procurement, today launched the Flywl Partner Ecosystem, a new initiative built to accelerate cloud software deals by turning partner influence into marketplace outcomes. As cloud marketplaces grow, Flywl is activating the ecosystem around this shift in procurement. The Flywl Partner Ecosystem brings together investors, advisors, and resellers who shape how buying decisions get made.

The program supports a range of partner types, including referral networks, resellers, consultants, private equity and venture capital firms, and procurement/sourcing consultants. All partners gain access to co-selling support, revenue-sharing opportunities, and curated enablement resources within a unified, scalable framework.

“We’re entering a new era of marketplace-led procurement,” said Ankur Srivastava, CEO and Founder of Flywl. “This program is about unlocking access for buyers who want flexibility, for sellers who want velocity, and for partners who want to shape the future of software commerce.”

The program offers tailored paths for each partner type:

Referral Partners – Individuals or networks who introduce buyers or sellers to Flywl and earn commission-based rewards
Resellers & Distributors – Channel partners who embed Flywl’s marketplace capabilities into their existing solutions
Consultants – Cloud, procurement, and FinOps advisors who use Flywl to improve client procurement strategies and spend visibility
PE/VC Firms – Investors who extend Flywl’s value across their portfolio companies
Procurement/Sourcing Consultants – External advisors that help companies evaluate vendors, optimize spend, and streamline purchasing processes.

“The Flywl Partner Ecosystem is built on the foundation that partners are central to our growth,” said Joe Henderson, Senior Vice President of Seller Experience & Partner Ecosystem at Flywl. “We’re creating an environment where partners feel valued, empowered to expand their networks, and set up to succeed. By bringing together investors, consultants, and connectors, we’re strengthening the entire ecosystem and unlocking the full value of the cloud for everyone involved.”

The Flywl Partner Ecosystem includes a referral program designed to welcome businesses and individuals who want to monetize their networks. Whether a professional contact or a friendly introduction, Flywl believes that anyone who facilitates meaningful connections should share in the value created. The program includes a clear referrer welcome process, and provides them with the tools, education, and support they need to succeed.

“Flywl has created the kind of partner model the cloud marketplace has been missing,” said Stephen Benson, Founding Partner at ProfitEdge Advisors. “The Partner Ecosystem brings structure, speed, and strategy to a space that’s been fragmented for too long. Our partnership with Flywl empowers organizations to maximize the value of their technology investments, control spend against cloud commitments, and safeguard long-term financial outcomes for clients.”

Flywl offers dedicated Partner Experience roles for each segment of the Flywl Partner Ecosystem, ensuring white-glove onboarding, proactive collaboration, and shared performance dashboards. Interested partners can apply on the Flywl Partner Ecosystem Portal.

About Flywl

Flywl is the cloud marketplace platform built for enterprise software buyers. The company unifies software licensing across AWS, Microsoft Azure, and Google Cloud Marketplace, reducing procurement cycles from months to days while helping buyers maximize existing cloud commitments. Founded in 2024 by former AWS Marketplace leadership, Flywl has raised $7 million in seed funding and is headquartered in San Francisco. Learn more at www.flywl.com.