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Pacer’s Cash Cows ETF Series Sees Nearly $6 Billion Asset Intake in 1 Year, While COWZ Leaps to Become Firm’s Largest ETF by Assets

Cash Cows Series Enjoys Rapid Growth as Investors Turn to Cash-Generating, Value-Focused Equities

Pacer ETFs (“Pacer”), an ETF provider that offers strategy-driven, rules-based ETFs, is pleased to announce strong year-over-year asset growth of the Pacer Cash Cows Index® ETF Series, which has seen inflows of approximately $5.9 billion in assets across the series between May 24, 2021 and May 23, 2022. Most notably, the Pacer US Cash Cows 100 ETF (COWZ) has now reached $5.5 billion in assets, becoming the firm’s largest fund based on assets under management (as of May 23, 2022).

The Cash Cows Series, launched in 2016, is now Pacer’s largest fund family by assets. It has surpassed the previous largest, Pacer’s Trendpilot Series, by approximately $3 billion as the fund series continues to deliver on its objective of investing in companies with high free-cash-flow yield. What separates Pacer’s Cash Cows series from other value-oriented strategies is the firm’s approach to measuring free-cash-flow relative to a company’s enterprise value. Incorporating enterprise value looks at the true value of a company, including its debt, which is not captured by price/book the traditional metric for measuring value.

“We’re very proud of the success of our Cash Cows series, both on a performance and asset-growth basis, especially since the start of this year,” says Sean O’Hara, president of Pacer ETFs Distributors. “We’ve long believed that investing in companies that generate strong free cash flow can be an attractive approach for value-seeking investors, particularly in a volatile environment, and the growth in this series shows that investors and advisors see merit in this thematic approach.”

COWZ performance as of 3/31/2022:

Total return as of:











1 Year

3 Year

5 Year

Pacer US

Cash Cows

100 ETF

















Russell 1000 Value Index






Returns less than one year are cumulative.

Source: BBG, US Bank, and FTSE Russell. Performance quoted represents past performance and does not guarantee future results. Investment return and principal value will flucture, so shares my be worth more or less when redeemed or sold. Current performance may be lower or higher than the performance quoted. Visit. www.pacer for the most recent month-end performance. Index returns are for illustrative purposes only. Index performance does not reflect any management fees, transactions costs or expenses. You cannot invest directly in an index.

Beyond COWZ, the Pacer Global Cash Cows Dividend ETF (GCOW) also continues to see interest and flows as investors look beyond the US for high-quality, value-oriented companies.

“Since our inception, Pacer’s focus has been on delivering innovative strategies that offer investors distinct access to specific themes with a rules-based approach,” says Joe Thomson, president of Pacer Financial. “The success of COWZ and the Cash Cows Series, especially amid market volatility, showcases the thoughtfulness of our approach.”

For more information on the Cash Cows Series or any of Pacer’s other funds, please visit

About Pacer ETFs

Pacer ETFs is a strategy-driven exchange-traded fund provider with 43 ETFs and over $14 billion in assets under management, as of May 23, 2022. Pacer ETFs is focused on addressing investors’ needs through its six fund families, the Pacer Trendpilot® Series, Pacer Cash Cows Index® Series, Pacer Custom ETF Series, Pacer Leaders ETF Series, Pacer Factor ETF Series and Pacer Swan SOS ETF Series. Pacer ETFs employs a rules-based, passive management approach to track S&P, NASDAQ, FTSE Russell, and Custom Indexes.

For more information, please visit


Before investing you should carefully consider the Fund’s investment objectives, risks, charges, and expenses. This and other information is in the prospectus. A copy may be obtained by visiting or calling 1-877-577-2000. Please read the prospectus carefully before investing.

An investment in the Funds is subject to investment risk, including the possible loss of principal. Pacer ETF shares may be bought and sold on an exchange through a brokerage account. Brokerage commissions and ETF expenses will reduce investment returns. There can be no assurance that an active trading market for ETF shares will be developed or maintained. The risks associated with this fund are detailed in the prospectus and could include factors such as calculation methodology risk, concentration risk, equity market risk, ETF risks, high portfolio turnover risk, large- and mid-capitalization investing risk, passive investment risk, tracking risk, sector risk, smaller companies risk, style risk, and/or special risks of exchange traded funds.


Distributor: Pacer Financial, Inc., member FINRA, SIPC, an affiliate of Pacer Advisors, Inc.

Cash Cows Index® is a registered trademark of Index Design Group, LLC.


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