The Arena Group Reports Record Revenue as Digital Advertising Grows 56% for the Third Quarter of 2022

Overall Audience Grows 32% to Nearly 1.5 Billion Pageviews and Advertising Yield (RPM) Grows 10% Year Over Year

The Arena Group Holdings, Inc. (NYSE American: AREN) (the “Company” or “The Arena Group”), a tech-powered media company home to more than 250 brands, including Sports Illustrated, TheStreet, Inc. (“TheStreet”), Parade Media (“Parade”), and HubPages, Inc. (“HubPages”) operating on a single technology platform, today announced financial results for the third quarter of 2022, the three and nine months ended September 30, 2022.

Third Quarter 2022 And Nine Month Financial and Operational Highlights

• Total revenue for the third quarter was $66.7 million, the largest quarterly revenue in Company history and $180.0 million in revenue for the first nine months, a 41% increase.
• Digital advertising revenue increased 56% in the third quarter to a record $28.5 million from $18.3 million in the third quarter of 2021.
• Quarterly gross profit was $26.2 million as compared to $27.4 million in the prior year period, a slight decline due in part to the absence of both the Summer Olympics and the launch of Sports Illustrated Swimsuit magazine’s annual edition, both of which occurred in the third quarter of 2021.
• For the first nine months of 2022, the Company generated $64.3 million in Gross Profit, a 44% improvement year-over-year.
• Quarterly operating expenses decreased by $11.1 million from $49.8 million to $38.6 million as the Company continued to efficiently manage expenses.
• Net loss improved by over $8.0 million to $16.5 million as compared to $24.7 million in the prior year quarter. More than 100% of the third quarter of 2022 losses were non-cash charges, which totaled $16.6 million including stock-based compensation, amortization of platform development and intangible assets and other non-cash charges.
• Adjusted EBITDA* was $3.0 million for the three months ended September 30, 2022, a slight decrease as compared to $3.3 million for the third quarter of 2021. Last year, the Company recognized a $3.0 million accounting benefit related to print subscriptions and agency fees. Adjusted EBITDA* for the first nine months improved by $10.1 million, or 76% to negative $3.1 million.
• The Company continues to diversify revenue as it drives further growth in licensing and syndication revenue which resulted in 15% growth to $4.8 million in the current quarter as compared to the prior year quarter. By leveraging our existing content, this revenue helps to drive further improvements in our gross margin.
• The Company continues to expand its partnerships signing 24 new publishing partners, adding millions of new users, impressions and revenue and profit at little-to-no incremental cost to the Company.

*This press release includes reference to non-GAAP financial measures. Please see the heading “Use of Non-GAAP Financial Measure” below for a more complete explanation.

Management Commentary

Chairman and Chief Executive Officer of The Arena Group Ross Levinsohn said, “The record results from The Arena Group reflect the investments we made over the past 18 months, disciplined and focused operations, and the continued diversification and expansion of our core verticals. Our proprietary playbook is driving robust and sustainable growth across our three core verticals – Sports, Finance and Lifestyle - enabling us to outpace our competitive set in both digital advertising revenue and audience growth. The macroeconomic challenges have impacted our industry across most of our competitive set, however we have continued to buck the trend and are optimistic for the remainder of 2022 and beyond.”

The Company generated impactful growth across each vertical in the third quarter. Highlights include:

• The Sports vertical, anchored by Sports Illustrated and featuring local team sites brand FanNation, The Spun and Sports Illustrated Media Group partners, increased monthly average pageviews by 27% year-over-year, and the Sports Illustrated Media Group reached the #4 ComScore ranking across sports media in September.
• In September, The Arena Group acquired The Morning Read, a golf publisher, to which the Company will apply its playbook to drive audience and revenue growth. The Morning Read was an existing publishing partner of the Company.
• The Finance vertical grew monthly average pageviews 209% year-over-year, reaching an average of 27 million pageviews online each month, according to Google Analytics. During the third quarter, TheStreet-branded filming studio opened on the floor of the New York Stock Exchange.
• The Lifestyle vertical, anchored by Parade, which the Company acquired in April is already delivering improvements in audience and yield. Subsequent to the acquisition and integration, management decided to wind down Parade’s print business, reallocating resources from print to Parade’s digital business. According to Google Analytics, Parade.com’s monthly average pageviews have increased by 18% sequentially from the second quarter of 2022 and for the first time Parade broke the top 10 ComScore ranking in the Lifestyles category in September.
• In the HubPages business, the Company’s content playbook has now expanded across 10 sites, with plans to double the number of sites in 2023. As a result of this strategy, the Company’s total HubPages monthly average pageviews in Q3 were 88.2 million, up 92% from the prior year.

“This is a watershed quarter for the company with record revenue, lower costs, audience and advertising growth with increasing yield and profitability,” said Ross Levinsohn, Chairman and CEO, The Arena Group. “We expect our Adjusted EBITDA to be positive in the fourth quarter and for the full year with expanding audiences, higher revenue, and operational efficiency. The investments we made over the past two years have driven our success, growth, and opportunity for the coming years.”

Mr. Levinsohn concluded, “Our playbook facilitates cross-promotion, real time coverage and in-depth analysis, and success in one part of our business drives improvements across the board. As a key component of this, acquisitions that are integrated into our platform generate significant growth over historical levels, while simultaneously expanding profit margins. We proved this last year with The Spun, and repeated it with Parade and plan to do so with The Morning Read. The challenging media landscape is creating significant M&A opportunities for us at compelling valuations, and we anticipate additional disciplined and accretive acquisitions to accelerate our growth.”

Financial Results for the Three Months Ended September 30, 2022 Compared to the Three Months Ended September 30, 2021

Revenue was $66.7 million for the third quarter of fiscal 2022, an increase of 12% compared to $59.6 million in the third quarter of fiscal 2021. The increase was driven by a 26% increase in total digital revenue to $38.0 million in the third quarter of 2022, which included a 56% increase in digital advertising revenue. The increase in digital advertising revenue was mainly driven by a 32% increase in monthly average pageviews and a 10% increase in revenue per pageview with 86% of the total increase driven by organic growth and the remainder due to the acquisition of Parade Media. Other digital revenue, primarily licensing and syndication, increased by $0.6 million, or 15%, despite the fact that the Sports Illustrated Swimsuit magazine (“SI Swim”) launch added in excess of $3.0 million of revenue to the third quarter of fiscal 2021 but in the current year was launched during the second quarter. Total print revenue decreased by 2% to $28.7 million in the third quarter of fiscal 2022 from $29.3 million in the third quarter of fiscal 2021, primarily related to a planned decrease in print revenue from the Sports Illustrated media business as we reduced the rate-base from 1.7 million to 1.2 million to focus on more profitable subscriptions. This was largely offset by the addition of the Athlon publications, which were acquired during the second quarter of 2022.

Gross profit for the third quarter of 2022 decreased slightly to $26.2 million from $27.4 million in the prior year period. Cost of revenue increased by 26% to $40.5 million in the third quarter of 2022 compared to the prior year period, due to higher print and distribution costs, and editorial, print and distribution costs related to the acquisition of Parade Media in April 2022. The Company announced it would be shutting the Parade print business down as of November 13, 2022, eliminating unprofitable aspects of the business.

Total operating expenses decreased by more than $11.0 million to $38.6 million from $49.8 million in the prior year period. The prior year included a $7.3 million charge related to the termination of the Company’s New York office lease.

Net loss for the third quarter of 2022 decreased by more than $8.0 million to $16.5 million as compared to $24.7 million in the prior year period. The third quarter of 2022 included $16.6 million of non-cash charges as compared to $24.7 million of non-cash charges in the third quarter of the prior period.

Adjusted EBITDA for the third quarter of fiscal 2022 decreased slightly from a positive $3.3 million in the third quarter of 2021 to a positive $3.0 million, primarily related to accounting benefits in print subscriptions and agency fees that added approximately $3.0 million to the prior year quarter’s Adjusted EBITDA.

Adjusted EBITDA is a non-GAAP financial measure. A disclaimer and reconciliation are provided below.

Financial Results for the Nine Months Ended September 30, 2022 Compared to the Nine Months Ended September 30, 2021

Revenue was $180.0 million for the first nine months of fiscal 2022, representing an increase of 41% compared to $127.9 million in the first nine months of fiscal 2021. Gross profit was $64.3 million and improved $19.6 million or 44% in the nine months ended September 30, 2022 as compared to a gross profit of $44.7 million in the first nine months of the prior year. Gross profit percentage in the first nine months of 2022 was 36%, as compared to a gross profit of 35% gross profit percentage in the first nine months of 2021. Total operating expenses were $113.5 million in the first nine months of 2022 compared to $112.1 million in the first nine months of 2021.

Net loss narrowed to $57.2 million for the first nine months of 2022 from $70.8 million in the prior year period. The first nine months of 2022 included $46.6 million of non-cash charges as compared to $50.0 million of non-cash charges in the first nine months of 2021.

Adjusted EBITDA for the first nine months of fiscal 2022 was negative $3.1 million, a $10.1 million or 76% improvement as compared to negative $13.2 million for the first nine months of fiscal 2021.

Adjusted EBITDA is a non-GAAP financial measure. A disclaimer and reconciliation are provided below.

Balance Sheet and Liquidity as of September 30, 2022

Cash and cash equivalents were $13.3 million as of September 30, 2022, compared to $14.8 million as of June 30, 2022 and $9.3 million at December 31, 2021. In the third quarter of 2022, net cash used in operating activities was $7.2 million, $3.0 million for tax payments to repurchase restricted common stock, $1.2 million in capitalized platform development expenditures and $0.9 million of net acquisition payments. Partially offsetting these payments was a $10.7 million for borrowing on our line of credit.

Conference Call

Ross Levinsohn, The Arena Group’s Chief Executive Officer, and Doug Smith, The Arena Group’s Chief Financial Officer, will host a conference call and live webcast to review the quarterly results and provide a corporate update at 4:30 p.m. ET today. To access the call, please dial 877-545-0320 (toll free) or 973-528-0002 and if requested, reference conference ID 567063. The conference call will also be webcast live on the Investor Relations section of The Arena Group’s website at https://investors.thearenagroup.net/news-and-events/events.

Following the conclusion of the live call, a replay of the webcast will be available on the Investor Relations section of the Company's website for at least 90 days. A telephonic replay of the conference call will also be available from 7 p.m. ET on November 9, 2022 until 11:59 p.m. ET on November 23, 2022 by dialing 877-481-4010 (United States) or 919-882-2331 (international) and using the passcode 46930.

About The Arena Group

The Arena Group creates robust digital destinations that delight consumers with powerful journalism and news about the things they love – their favorite sports teams, advice on investing, the inside scoop on personal finance, and the latest on lifestyle essentials. With powerful technology, editorial expertise, data management, and marketing savvy, the transformative company enables brands like Sports Illustrated, TheStreet and Parade to deliver highly relevant content and experiences that consumers love. To learn more, visit www.thearenagroup.net.

Use of Non-GAAP Financial Measures

We report our financial results in accordance with generally accepted accounting principles in the United States of America (“GAAP”); however, management believes that certain non-GAAP financial measures provide users of our financial information with useful supplemental information that enables a better comparison of our performance across periods. This press release includes references to Adjusted EBITDA, which is a non-GAAP financial measure. We believe Adjusted EBITDA provides visibility to the underlying continuing operating performance by excluding the impact of certain items that are noncash in nature or not related to our core business operations. We calculate Adjusted EBITDA as net loss, adjusted for (i) interest expense (ii) income taxes, (iii) depreciation and amortization, (iv) stock-based compensation, (v) change in derivative valuations, (vi) liquidated damages, (vii) gain upon debt extinguishment, (viii) loss on lease termination, (ix) loss on disposition of assets, (x) professional and vendor fees, and (xi) employee restructuring payments.

Our non-GAAP Adjusted EBITDA may not be comparable to a similarly titled measure used by other companies, has limitations as an analytical tool, and should not be considered in isolation, or as a substitute for analysis of our operating results as reported under GAAP. Additionally, we do not consider our non-GAAP Adjusted EBITDA as superior to, or a substitute for, the equivalent measures calculated and presented in accordance with GAAP.

Forward-Looking Statements

This press release includes statements that constitute forward-looking statements. Forward-looking statements may be identified by the use of words such as “forecast,” “guidance,” “plan,” “estimate,” “will,” “would,” “project,” “maintain,” “intend,” “expect,” “anticipate,” “prospect,” “strategy,” “future,” “likely,” “may,” “should,” “believe,” “continue,” “opportunity,” “potential,” and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters, and include, for example, statements related to the Company’s anticipated future expenses and investments, business strategy and plans, expectations relating to its industry, market conditions and market trends and growth, market position and potential market opportunities, and objectives for future operations. These forward-looking statements are based on information available at the time the statements are made and/or management’s good faith belief as of that time with respect to future events and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in or suggested by the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, the duration and scope of the COVID-19 pandemic and impact on the demand for the Company products; the ability of the Company to expand its verticals; the Company’s ability to grow its subscribers; the Company’s ability to grow its advertising revenue; general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the effects of steps that the Company could take to reduce operating costs; the inability of the Company to sustain profitable sales growth; circumstances or developments that may make the Company unable to implement or realize the anticipated benefits, or that may increase the costs, of its current and planned business initiatives; and those factors detailed by the Company in its public filings with the Securities and Exchange Commission (the “SEC”), including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Should one or more of these risks, uncertainties, or facts materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those indicated or anticipated by the forward-looking statements contained herein. Accordingly, you are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date they are made. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved. Except as required under the federal securities laws and the rules and regulations of the SEC, we do not have any intention or obligation to update publicly any forward-looking statements, whether as a result of new information, future events, or otherwise.

THE ARENA GROUP HOLDINGS, INC. AND SUBSIDIARIES

NET LOSS TO ADJUSTED EBITDA RECONCILIATION

(unaudited)

The following table presents a reconciliation of Adjusted EBITDA to net loss, which is the most directly comparable GAAP measure, for the periods indicated:

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