ST. LOUIS, Missouri
Vodkade, the brand that created the Ade category, announced that Grape, the category's first grape-flavored vodka cocktail, is becoming a permanent flavor in its Zero Sugar lineup. Originally launched as a limited-time offering, Zero Sugar Grape is now Vodkade's No. 1 flavor, just four months after hitting shelves.
Vodkade was first to the category and now it's first to grape. When Vodkade launched, it was the first non-carbonated vodka cocktail built on the taste of classic sports drinks, starting what is now the Ade category: the growing segment of sports drink-inspired, electrolyte-infused RTD vodka cocktails. The brands that followed all launched with a fruit punch, an orange and a lemon-lime. Nobody had grape. For the brand that started the category, filling that gap was the natural next move. At launch, Vodkade said a permanent spot would depend on demand. Demand answered.
The sales back it up. Zero Sugar Grape 8-packs are now Vodkade's fastest-moving product, and distributors across every Vodkade state are picking up the flavor.
"We said we'd let drinkers decide, and they decided fast. Grape is the flavor people kept asking for by name, so taking it away was never really an option. It's officially part of the family." -- Doug Mars, Director of Business Development, Vodkade
Like the rest of the Vodkade lineup, Grape is non-carbonated and made with real vodka, natural fruit flavors, and electrolytes, delivering the classic sports drink taste with a kick. It joins Fruit Punch, Orange, Berry Cherry, and Lemon-Lime in the Zero Sugar roster and is available in 8-packs of 12 oz cans.
A YEAR OF GROWTH
Grape's permanent spot caps a year of rapid expansion. This summer, Vodkade rolled out across twelve new states, adding Michigan, Ohio, Georgia, Virginia, and Washington D.C. to its stronghold in the Midwest, South, and Southern California, while making its first push onto the East Coast with New Jersey, New Hampshire, Maine, Massachusetts, New York, Vermont, and Maryland. Vodkade is now available in 32 states.
"Every new market has told us the same thing: people get Vodkade the second they taste it. Grape has been a big part of how we've introduced ourselves in those markets, and we're just getting started." -- Doug Mars, Director of Business Development, Vodkade
PRODUCT DETAILS
Vodkade Grape (Zero Sugar): 4.5% ABV | 90 Calories | 0g Sugar | 0g Carbs | Gluten-Free | Non-carbonated | Real vodka, natural grape flavor, electrolytes | Permanent flavor | 8-pack, 12 oz cans | Available wherever Vodkade is sold.
ABOUT VODKADE
Vodkade is a St. Louis-headquartered ready-to-drink vodka cocktail brand and the original vodka ade, the first in the category. Made with real vodka, natural fruit flavors, and electrolytes, Vodkade is a non-carbonated, refreshing adult beverage that delivers the classic taste of a sports drink with a kick. Available in Original (5% ABV, 130 calories, 10g sugar, gluten-free) in Fruit Punch, Orange, Berry Cherry, and Lemon-Lime, and Zero Sugar (4.5% ABV, 90 calories, 0g sugar, 0g carbs, gluten-free) in those four flavors plus Grape. Learn more at www.vodkade.com or follow @vodkade_cocktails.
Social Media: @vodkade_cocktails
Media Contact Details
Boo Kersting
314-479-9143
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