Samayoa will lead the college's direct-to-consumer student growth strategy, drawing on a career building and scaling consumer brands at HelloFresh and PayPal.
INDIANAPOLIS, IN / ACCESS Newswire / August 6, 2026 / American College of Education® (ACE) is pleased to welcome Jorge Samayoa to its executive suite as chief marketing officer. A cross-functional operator who has built and scaled growth for major consumer brands, Samayoa will lead the strategy and organization behind ACE's direct-to-consumer growth.
Samayoa joins ACE from HelloFresh, where he repositioned three brands - HelloFresh, EveryPlate and Green Chef - and rebuilt their growth pipeline as the chief marketing officer. Prior to working for HelloFresh, he led the global consumer payments experience at PayPal, spanning product management, growth, strategy and operations.
"Jorge's ability to build and scale marketing operations will be a strong addition to ACE's continuous growth and innovation," ACE President and CEO Geordie Hyland said. "From the rapid evolution of artificial intelligence to an increased demand for student value propositions, Jorge's experience will be instrumental as we work toward reaching more adult learners seeking a quality, affordable education."
A business leader focused on sustainable and measurable outcomes, Samayoa is passionate about human-centered leadership and operations - a commitment aligned with ACE's mission to serve those who serve with accessible degree programs.
"I'm honored to join the team at ACE," Samayoa added. "ACE's learners are educators, nurses and leaders whose daily work supports students, patients and communities. These dedicated professionals deserve an education that's rigorous, affordable and built to last. I'm committed to helping more of them find that opportunity here and thrive upon doing so. When knowledge and capability grow, we all prosper."
About American College of Education
American College of Education (ACE) is an accredited, fully online private college specializing in high-quality, affordable programs in education, business, healthcare and nursing. Headquartered in Indianapolis, ACE offers more than 60 innovative and engaging programs for adult students to pursue a doctorate, specialist, master's or bachelor's degree, along with graduate-level certificate programs. In addition to being a leader in online education, ACE is committed to social responsibility as an Impact Institution, where operations are guided by purpose and designed to create real-world impact.
Media Contact
Darci Hansell, VP Integrated Marketing
800-280-0307
press@ace.edu
SOURCE: American College of Education
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