Award-winning mixologist and restaurant consultant Carlos F. Ruiz has taken restaurant and bar consulting to the next level, with his vast trajectory in the hospitality scene, innovating with creative “artisanal” menus and perfect pairings.
In the industry for over a decade, and with more than two dozen cocktail competitions won, Ruiz has the unique know-how to create and curate custom cocktails, tailored to individual restaurants and specific styles, flavors and cuisines. And prides himself on cocktail creations that will both titillate guests’ palates and pop beautifully on their Instagram and Tik-Tok feeds @cocktailsbyc.
Want a taste of his work? Hit up the Garden State: He’s the man behind the delicious and eye-catching mixed drinks at a string of New Jersey restaurants like Centrada Cocina and Cocktails, an immersive Pan-Latin restaurant in Red Bank, Chico’s Mexican Grill and Tequila bar in Denville, and the all-kosher Tomahawk Steakhouse, an upscale steakhouse and bar in Lakewood.
And if you’re thirsting for more, check out his fun showmanship behind the bar, it’s on full display on his Instagram and Tik-Tok, @cocktailsbyc, where he’s amassed a following of more than 32K! He’s so good, he’s even roped in A-list celebrities like Dwayne “The Rock” Johnson, Shay Mitchell and Aaron Paul from “Breaking Bad”, to his sites. (The stars have reposted him and are fans of his work!)
“If you bring me onboard to create your cocktail menu, expect to see eye catching, innovative drinks that will have your customers wanting more,” says award-winning mixologist and restaurant consultant Carlos F. Ruiz. “Also, apart from creating a great menu. The training portion will be the key to success, that’s where my experience in the industry comes in handy.”
For Ruiz, creating drinks “with different spirits, styles and unique concepts,” is child’s play. However, his expertise doesn’t stop there. He’s also highly skilled at training staff, on bar work, ingredient sourcing and inventory, pricing and cost analytics, and cocktail menu launch promotion and marketing, digitally and on social media. With a team of professional photographers and videographers and drawing from his own success as a “cocktail influencer,” he has an eye for “content” that creates a buzz and takes guests from a “like” to in the door.
So, what’s next for the talented Ruiz? He’s working on the launch of his very own Peruvian traditional “Chicha Morada” liqueur — a drink made from purple corn, green apples, pineapple, lime, cinnamon and clove. It’s a special concoction stemming from a longtime family recipe and is set to hit the market, as the first of its kind in the U.S., later this year.
Check out Carlos F. Ruiz latest national media appearance on Telemundo-NBC
Follow Carlos F. Ruiz for more on @cocktailsbyc
About Carlos F. Ruiz
Carlos F. Ruiz is a multi-award-winning mixologist and hospitality industry consultant, who specializes in mixology, cocktail menu development, training, inventory and cost management, for bars, restaurants, and events.
A proud native of Lima, Peru, Ruiz moved to New York nearly two decades ago. It’s there, where his dream of becoming a successful mixologist was born and came true, and where he’s worked tirelessly to master his craft and rise to the top of the custom cocktail field. His mixology expertise and keen flavor profile knowledge, however, are a family trait passed down to him by his namesake, his uncle and renown chef, Carlos Ruiz, who he credits with showing him the ropes in the kitchen and teaching him the secrets of authentic Peruvian cuisine.
Since age 18, Ruiz has participated in over 30 mixology contests and earned a slew of prestigious awards, such as the New Jersey Restaurant and Hospitality Association’s “Mixologist of the Year” in 2015. He’s also won important industry competitions overseas, like the “Mediterranean Inspiration Cocktail Competition” in Ibiza, Spain, the Herradura tequila Legends contest in Mexico, and the “Sherry Cocktail” competition in Barcelona, among many others. Follow Ruiz’s eye-catching work on Instagram and Tik-Tok at @cocktailsbyc.
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