Chronicle Journal: Finance

WILLIAMS SONOMA LAUNCHES EXCLUSIVE HOLIDAY COLLABORATION WITH DOLLY PARTON

Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, announced today the launch of a new collaboration in partnership with GRAMMY® Award-winning entertainment and international icon, Dolly Parton. The new collection is inspired by Dolly’s holiday traditions and includes Dolly’s signature sugar cookie mix and a replica gingerbread log cabin reminiscent of her childhood home. Customers and fans of Dolly will also be able to celebrate the holidays with festive aprons and linens decorated in a patchwork design inspired by Dolly’s coat of many colors.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200928005655/en/

Dolly Parton Launches New Collaboration with Williams Sonoma (Photo: Williams Sonoma)

Dolly Parton Launches New Collaboration with Williams Sonoma (Photo: Williams Sonoma)

"Sharing my families’ Christmas traditions is a dream come true, and who better to partner with than Williams Sonoma. We joined together to create a whole bunch of goodies that will fit in perfectly with your family celebration or get you started on creating new traditions that will last a lifetime. My mama always made us feel loved by making us treats in our little mountain cabin around the holidays. Now I get to invite all my nieces and nephews and their kids for what we like to call ‘cookie night’. It’s the perfect way to spend time with the special people on your Christmas list.”

“For over 60 years, William Sonoma has curated products from around the world to help our customers celebrate the holidays and create memories at home with loved ones,” said Williams Sonoma President Ryan Ross. “Our collaboration with Dolly Parton provides everything from cookie kits, aprons and oven mitts to bake and celebrate the holidays at home just like Dolly does.”

The complete Dolly Parton for Williams Sonoma collection will include:

  • Holly Dolly Sugar Cookie Mix – This premium mix, inspired by Dolly’s favorite recipe, lets you bake her favorite Southern-Style sugar cookies at home. All you need to do is add butter and an egg to create classic drop or roll-out cookies. $16.95 each.
  • Holly Dolly Cookie Baking Kit – Inspired by Dolly’s beloved songs and childhood Christmases spent in the Great Smoky Mountains of Tennessee, this 26-piece set includes 8 cutters in the shapes of musical notes, guitars, and wreaths, 12 icing bags, 4 decorating tips, plastic coupler and storage box. $29.95 per set.
  • Dolly Parton Guitar Cookie – The perfect treat for music lovers, the iced and individually wrapped cookies are inspired by Dolly's famous white guitar. $10.95 set of two cookies.
  • Dolly Parton Log Cabin – Inspired by the one-bedroom log cabin where Dolly grew up – the Tennessee mountain home of her beloved song. An artisanal bakery prepares the classic vanilla shortbread from scratch in small batches, builds the cabin with care and adds homespun charm with royal icing, gumdrops, pretzels, sprinkles and cereal. Ready for gift-giving, the delicious domicile arrives in a cellophane bag tied with a grosgrain ribbon. Available personalized and non-personalized, $129.95.
  • Dolly Parton Adult and Kid Apron – Decorated in a patchwork of vibrant holiday colors, snowflakes and holly berries, these aprons are inspired by Dolly’s coat of many colors. Adult $39.95; Kid $24.95.
  • Dolly Parton Potholder and Oven Mitt Set – Durable cotton to keep hands safe while making merry, baking and cooking decorated in a patchwork of holiday colors, snowflakes, and holly berries. $39.95 each.

For more information about the Dolly for Williams Sonoma collaboration, please visit: http://www.williams-sonoma.com/dolly.

About Williams Sonoma

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest, and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.

About Dolly Parton

Dolly Parton is the most honored and revered female country singer-songwriter of all time. Achieving 25 RIAA-certified gold, platinum, and multi-platinum awards, she has had 26 songs reach #1 on the Billboard country charts, a record for a female artist. Recently, Parton reached #1 on the Billboard Christian Airplay Chart for the first time for her duet with Grammy award-winning Zach Williams of “There Was Jesus.” Parton is the first artist to have topped the Billboard’s Adult Contemporary, Christian AC Songs, Hot Country Songs, Christian Airplay, Country Airplay and Dance/Mix Show Airplay radio charts. Parton recently became the first country artist honored as Grammy MusiCares Person of the Year given out by NARAS. She has 44 career Top 10 country albums, a record for any artist, and 110 career-charted singles over the past 40 years. In 2014 the RIAA recognized her impact on recorded music with a plaque commemorating more than 100 million units sold worldwide. Her 2016 #1 album, “Pure & Simple,” which topped the Billboard Top Country Albums and Americana/Folk Albums charts and debuted at No. 1 in the U.S., Canada, U.K. and Australia, added to that massive tally. She has garnered ten Grammy Awards and 49 nominations, including the Lifetime Achievement Award and a 2020 win with for KING & COUNTRY for their collaboration on "God Only Knows"; 10 Country Music Association Awards, including Entertainer of the Year; five Academy of Country Music Awards, also including a nod for Entertainer of the Year; four People’s Choice Awards; and three American Music Awards. In 1999, Parton was inducted as a member of the coveted Country Music Hall of Fame. Parton has donated over 143 million books to children around the world with her Imagination Library. Her children's book, Coat of Many Colors, was dedicated to the Library of Congress to honor the Imagination Library's 100 millionth book donation. From her “Coat of Many Colors” while working “9 to 5,” no dream is too big and no mountain too high for the country girl who turned the world into her stage.

WSM-PR

Contacts:

Kendall Coleman
Williams Sonoma
kacoleman@wsgc.com
415-616-7926

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