Chronicle Journal: Finance

Kraft Dinner Releases a New Pumpkin Spice Mac and Cheese

Limited Run Pumpkin Spice KD is launching this October, and it ain't no basic batch

TORONTO, Sept. 22, 2020 /CNW/ - For the first day of Fall, iconic Canadian comfort food, Kraft Dinner (KD) is shaking up pumpkin spice season with its new Pumpkin Spice KD - a mac and cheese to please KD lovers and the cult following of pumpkin spice latte aficionados.  It ain't no basic batch. While Pumpkin Spice KD may be trolling the classic 'PSL', this spicy cheesy treat is very real and will come in a signature white cup with cinnamon spice topping.

Coming to Canadians this October, Pumpkin Spice KD is made with the same classic KD cheese powder Canadians know and love, now with added fall flavours: hints of cinnamon, nutmeg, allspice and ginger. Suggested pairings: a cozy scarf, flannel shirt, fresh manicure and a pumpkin patch.

Canadians have already started signing up for the online waitlist at PumpkinSpiceKD.com to be notified when the exclusive Pumpkin Spice KD drops. Only 1,000 lucky Canadians will be able to get their hands on the drop, which will include KD, a Pumpkin Spice Boost Pack, a fork, and of-course a signature white coffee style cup with your name written on it (spelled wrong of course).

"KD has always been known for its one of a kind cheesy taste and after years of watching Canadians get excited for pumpkin spice season, we felt that it was time to combine the two iconic flavours and create Pumpkin Spice KD," said Brian Neumann, Senior Brand Manager, Brand Building & Innovation, Kraft Heinz Canada. "Canadians have always made KD their own way and not many people would expect KD to be part of the PSL conversation, but that's the whole point. Only 1000 will be made. So, move over lattes and muffins, PSKD is the must try new flavour this fall."

For more information on limited-edition Pumpkin Spice KD, please visit Kraft Dinner on social media. And don't forget to share using #PumpkinSpiceKD - because if you didn't post it, did it really happen?

KD Twitter: @KraftDinner
KD Instagram: @kraftdinnerca
KD Facebook: facebook.com/kraftdinner

ABOUT KRAFT HEINZ CANADA
Kraft Heinz Canada is the country's largest food and beverage company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft Heinz Canada provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. Kraft Heinz Canada products are found in more than 97 per cent of Canadian households. The Company's iconic brands include Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renées Dressing, Jell-O, Classico, Kool-Aid, Maxwell House and Nabob. Kraft Heinz Canada is dedicated to the sustainable health of our people, our planet and our Company. For more information, please visit www.kraftheinzcompany.com

SOURCE Kraft Heinz Canada

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