Chronicle Journal: Finance

Wall Street Technology Association (WSTA) to Hold Virtual "The Always-On Customer: Digitization & CX" Seminar and Panel Discussion for Financial Services

NEW YORK, Aug. 5, 2020 /PRNewswire-PRWeb/ -- The Wall Street Technology Association (WSTA®), a not-for-profit organization that provides financial technology and business professionals a forum to learn from and connect with each other, will host a virtual seminar and panel discussion on "The Always-On Customer: Digitization & CX" on August 12, 2020. Speakers at this event include Keynote and Panel Moderator: Robin Gareiss, President and Founder, Nemertes Research; Premier Speaking Sponsor: Blue Prism; Secondary Speaking Sponsor: PagerDuty; Speaking and Panel Sponsors: Comcast Business, ConvergeOne, Incognia, and ServiceNow. For more information, please visit:

"Interactions with your customers are among the most important factors affecting revenue. The right technologies, organizational processes, and spending plans will result in higher customer ratings, more revenue, and lower operational costs," says Robin Gareiss, president and co-founder of Nemertes Research. "As companies navigate their workplace strategies moving forward, a focus on the customer experience is paramount for continued business success. Through real-world research and first-hand experiences of IT leaders and technology providers, you'll learn what you should be doing to ensure success."

Event Description
The customer is at the core of digital transformation. And companies that make the customer experience the most important goal can achieve extreme success.

At the same time, the customer base is evolving generationally. Millennials may have different expectations for responsiveness, reachability, and self-service than their Baby Boomer counterparts.

What does it take to deliver world-class customer experience in today's always-on environment? What are the technologies that can enable digital customer experience, and what are the best practices for deploying them? How do generational shifts affect customer service delivery?

Topics covered will include:

  • Automation, RPA, AI, ML, and analytics and for customer experience
  • Omnichannel and contact centers
  • Effective management of social media for the always-on-customer
  • Cloud-based customer experience solutions
  • Collaboration tools for use with customers
  • Enabling the end-to-end customer experience
  • Building and managing personas
  • Enabling frictionless security for customers
  • Privacy and digital customer ethics
  • The shift in IT from full-service to self-service to robotic/automated service
  • Gaining client insights through the use of analytics
  • Digitization, disruption and shift in customer trends and expectations
  • User Experience (UX)

About the Wall Street Technology Association (WSTA)
The WSTA facilitates educational and networking events where members meet and exchange ideas and best practices that assist them in effectively capitalizing on technology advances in areas such as Cybersecurity, Analytics, Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning (ML), Data Management, Cloud, Blockchain, Digital, Architecture, etc. and dealing with financial industry business challenges. Founded in 1967, the WSTA is a not-for-profit association with a long history of evolving to meet the needs of its members.

The WSTA hosts in-person and virtual seminars, roundtables, panel discussions, and social events. These events offer many opportunities to learn about leading technologies, as well as network and share information with industry colleagues. The WSTA's educational Digital News provides additional content and information about the WSTA and industry-related activities. The website is a dynamic resource providing access to additional resources including webinars, white papers, videos, and information about other industry events.

About Nemertes Research
Nemertes Research is a global research-based advisory and consulting firm that analyzes the business value of emerging technologies. Since 2002, we have provided strategic recommendations based on data-driven operational and business metrics to help organizations deliver successful technology transformation to employees and customers. Simply put: Nemertes' better data helps clients make better decisions.


SOURCE Wall Street Technology Association (WSTA)

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