JPG Resources, the leading food & beverage innovation and commercialization group, is announcing the launch of its Wheelhouse division at Natural Products Expo West. Helmed by seasoned industry leaders, the Wheelhouse team was created to deliver high-level expertise to emerging and growth-stage food & beverage brands, helping to guide and manage back-of-house operational functions while offering young companies the assurance their consumers will enjoy the best experience with their products every time.
Rick Williams, operations business partner at JPG Resources, will oversee the Wheelhouse division. He brings more than 30 years of operations experience in food & beverage with a critical understanding that many growing brands struggle to manage behind the scenes, including functions like operational planning and execution, supply chain, procurement, logistics, third-party certifications and quality assurance.
“After a successful pilot trial, we are excited to debut Wheelhouse at Natural Products Expo West,” said Jeff Grogg, managing director of JPG Resources. “Our skilled team members possess proven track records of founding and growing businesses in the natural food industry, and their unique skillsets will help early-stage brands to successfully and strategically enter the space with ease, confidence and success.”
Wheelhouse is a cost-effective solution that gives brands a balanced team of experienced leaders to guide best practices to ensure consistent ongoing operations. As brands grow, the systems and tools deployed on behalf of the business gain sophistication in order to account for the increase in complexity that comes with a maturing supply chain. With time and sustained growth, JPG Resources can facilitate as the brand “graduates” to an internal team.
“It’s truly a joy to witness the enthusiasm and dedication founders bring to the table as they establish their companies,” said Williams. “Our Wheelhouse team will help these young companies solve for some of the most common areas of business failure, growing and scaling with services that provide flexible, personalized operations and supply chain management.”
For additional information, please visit JPG Resources online at www.jpgresources.com.
About JPG Resources, LLC
Led by a team of natural CPG veterans, JPG Resources is a food & beverage innovation and commercialization group based in Battle Creek, Michigan, where it has established a track record of building ideas into thriving food businesses. With a team of more than 40 food business professionals, JPG provides food venture creation guidance through strategic innovation, product development, supply chain management, commercialization, and ongoing support services for the youngest startups to the most trusted global CPG brands. For additional information, please visit JPG Resources online at www.jpgresources.com.
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Contacts:
Rachel Kay Public Relations
(929) 226-7089
gabriella@rkpr.net
