Chronicle Journal: Finance

Curtain Care et al. Announces Rebranding to Form HAIGuard

Industry leaders in reducing HAI's (Hospital-Acquired Infections) Curtain Care Plus, SteriTeam, and The Hand Shield will now move forward under their new name: HAIGuard

Clifton, New Jersey - August 10, 2019 /MarketersMedia/

Curtain Care Plus, SteriTeam, and The Hand Shield have merged brand identities in an endeavor to more efficiently provide their wide range of products and services to the healthcare industry.

Although services are performed through one central company, their separate market identities funneled clients to one brand or another, making intra-company brand referrals challenging.

“Our roots stem from providing specialty curtain solutions that helped hospitals reduce acquired infections while also improving patient experiences. The business evolved through acquisition and organic growth to the point of market saturation in NYC and the surrounding areas. As we expanded further, our manufactured products and offered services did not always pertain to curtains. Our customers found this confusing,” said John Mazzaccaro, VP of Sales and Marketing for HAIGuard. “No one thinks of the curtain people when they need something like their kitchen equipment cleaned, so we had to come up with a different way to explain ourselves. With this rebranding, there is no confusion about what we do. Our focus is on achieving better patient experiences by lowering HAI’s and improving HCAHPS.”

Initially founded as Central Laundry Service in 1947, the company was rebranded in 2009 as Curtain Care Plus. The additions of SteriTeam and The Hand Shield as market brands soon followed. While each attracted its own customer base, crossover sales at times proved elusive. To overcome this obstacle, they decided to pursue a rebranding that would better showcase their full capabilities to both existing and new clientele. After the decision was made to combine all three brands under a new parent name, they turned to digital marketing firm Generations Beyond for guidance and support to develop HAIGuard.

“The new parent brand defines what we do, which is to help guard against hospital-acquired infections,” continued Mazzaccaro. “Our goal is exactly what our tagline says: defend, protect, prevent. The process of infection control starts in the lobby, then goes through the recovery room, and all the way to the kitchen. Our products and solutions make a difference to your visitors, patients, and staff.

HAIGuard provides a variety of products and services that range from custom manufactured curtains, that inherently keep your patients and staff healthier, to making a great first impression as visitors enter your lobby. HAIGuard’s service programs are used by leading health systems throughout the Northeast. Service customers span from Massachusetts to Virginia and manufactured privacy solutions like the Hand Shield™ are used throughout the country. Recently, HAIGuard opened a new plant in Worchester, MA to expand their service territory to as far north as Maine.

For more information regarding HAIGuard or its subsidiaries--Curtain Care Plus, SteriTeam, or The Hand Shield--please visit the website at

Contact Info:
Name: Jesse Wroblewski
Email: Send Email
Organization: Haiguard
Address: 701 Koehler Ave
Phone: 6316960324

Source URL:

Source: MarketersMedia

Release ID: 88906718

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