Chronicle Journal: Finance

Commerce Signals and Worldpay Partner to Rapidly Close the Loop, Grow Sales and Improve Loyalty for Retailers

CHARLOTTE, N.C., June 26, 2019 /PRNewswire-PRWeb/ -- Commerce Signals, the leader in near-real-time marketing measurement and optimization, proudly announced today its payment data partnership with Worldpay, Inc., the world's largest payment processing company. Together, Commerce Signals and Worldpay will provide brands with crucial attribution insight using their first-party payment data. Worldpay processes card-based transactions — including alternative payment methods — for merchants, which can account for more than 70% of sales.

Faster, more effective decision-making is a priority for 79% of retail marketing leaders, according to HBR Analytics. Speed and accuracy require the highest-quality data, which Commerce Signals and Worldpay provide for retailers and restaurants by aggregating their payments data. In less than 24 hours, customers know which promotions, creative, audiences, digital partners and media are driving the most incremental sales, enabling in-flight optimization.

"As a result of the Worldpay and Commerce Signals partnership, brick-and-mortar retailers can operate with the speed and precision of their e-commerce competitors," said Thomas Noyes, founder and CEO of Commerce Signals. "Worldpay is so much more than a processor. Its global data footprint drives value beyond the payment transaction. Payment data is a powerful tool for consumer insights, and Commerce Signals provides the privacy-centric platform to unlock its potential."

Commerce Signals takes pride in offering a privacy-centric attribution platform. Commerce Signals uses only aggregate insights, and consumer-level transaction data never leaves Worldpay's highly secure environment. Plus, retailers gain the aggregate payment data insights they need for loyalty and sales campaign optimization with no IT resources required.

"We are proud to be able to provide our merchants with near-real-time measurement as part of our TruSpend services. Our partnership with Commerce Signals makes it easy for our clients to get the insights from their first-party transaction data in time to optimize their sales campaigns," said John Gaydac, GM, head of merchant services, at Worldpay, Inc.

How much sales growth can you expect from near-real-time measurement and optimization? Email info(at) for an estimate.

About Commerce Signals:
Commerce Signals solves the No. 1 problem in marketing: knowing what works. Retailers can double the sales driven by their campaigns using Commerce Signals' near-real-time insights. By connecting ad impressions to accurate, first-party payment data, Commerce Signals closes the marketing loop, giving marketers the opportunity to shift media spend mid-campaign to the marketing tactics that are driving the most incremental sales.

About Worldpay:
Worldpay, Inc. (NYSE: WP) is a leading payments technology company with unique capability to power global omni-commerce. With an integrated technology platform, Worldpay offers a comprehensive suite of products and services, delivered globally through a single provider. Worldpay processes over 40 billion transactions annually, supporting more than 300 payment types across 146 countries and 126 currencies. The company is focused on expanding into high-growth markets and customer segments, including global e-commerce, integrated payments and B2B.


SOURCE Commerce Signals

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