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Advance Auto Parts Partners with World Racing Group's Super DIRTcar Series For 10th Consecutive Season

For the 10th consecutive season, Advance Auto Parts will be title sponsor of the Advance Auto Parts Super DIRTcar Series for Big-Block Modifieds in 2008, continuing one of the longest-running annual partnerships in motorsports with the World Racing Group (OTCBB: DMSP).

For 10 years weve seen how valuable it is to partner with the Advance Auto Parts Super DIRTcar Series, said Mike Paris, Advance Auto Parts Motorsports Marketing Supervisor. It continues to be one of the most popular and financially rewarding championships in racing. With its tremendous competitors and devoted fans, the Advance Auto Parts Super DIRTcar Series is a perfect platform to showcase our auto parts stores. Were excited for our 10th season as title sponsor of the series and looking forward to dropping the green flag on 2008 at the Florida DIRTcar Nationals in February at Volusia Speedway Park.

Headquartered in Roanoke, Va., Advance Auto Parts (NYSE: AAP) is the second-largest retailer of automotive aftermarket parts, accessories, batteries, and maintenance items in the United States, based on store count and sales. As of October 6, 2007, the Company operated 3,228 stores in 40 states, Puerto Rico, and the Virgin Islands. The Company serves both the do-it-yourself and professional installer markets.

Advance Auto Parts has held title sponsorship of the worlds premier Modified tour since 1999.

With the great relationship weve enjoyed, its exciting to have Advance Auto Parts back for its 10th season with the Super DIRTcar Series, said Advance Auto Parts Super DIRTcar Series Director of Competition & Track Sanctioning Cory Reed. As such a highly regarded nationwide automotive company, Advance has been a great partner for us, our teams and our fans.

The Advance Auto Parts Super DIRTcar Series kicks off its 29th consecutive season at the 37th Annual Florida DIRTcar Nationals at Volusia Speedway Park in February. Historic premier events such as Super DIRT Week and Eastern States Weekend will return with their traditional October dates.

For the latest news about the 2008 Advance Auto Parts Super DIRTcar Series season, visit SuperDIRTcarSeries.com throughout the winter.

About DIRT MotorSports, Inc., d/b/a World Racing Group

Based in Concord, N.C., World Racing Group (WRG) is a national sanctioning body, real-estate operator, and sports entertainment company serving the dirt racing industry. WRG sanctions sprint car racing under the World of Outlaws® banner, late model racing under the World of Outlaws Late Model Series(SM), big block modified racing under the Advance Auto Parts Super DIRTcar Series banner and sanctions more than 4,000-races a year under the DIRTcar Racing banner. In addition, WRG owns and operates seven speedways. WRG races can be heard online at DIRTVision.com®. To learn more about World Racing Group, visit worldracinggroup.com.

Safe Harbor Statement

This release may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995, which involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are economic, competitive and other factors effecting the companys operations, events and markets, as well as other factors detailed in the companys filings with the Securities and Exchange Commission, which can be found at www.sec.gov.

Contacts:

DIRT MotorSports d/b/a World Racing Group
Chris Dolack, VP Public Relations, 704-795-7223
cdolack@dirtcar.com

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