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Old School Labs Marks Industry Milestone as Creatine for Women Ranks Top 10 in TikTok Shop’s Health Category

Women-focused creatine from Old School Labs gains traction among Gen Z shoppers, signaling a shift in fitness supplement trends.

-- Old School Labs, a leading name in the bodybuilding and fitness supplement industry, has reached a significant milestone as its first women-focused product, Creatine Monohydrate for Women, climbed into the Top 10 in TikTok Shop’s Health category. This recognition highlights not only consumer demand but a notable shift for a brand traditionally centered on male performance supplements.

Founded with a mission to revive the values of the golden era of bodybuilding, Old School Labs has earned a reputation for premium formulations that promote strength, endurance, and muscle development. Its latest venture into female-specific supplements signals a strategic expansion aligned with growing interest in products tailored for women. Gaining traction on a platform dominated by Gen Z users, such as TikTok, underscores the product’s broad appeal and cultural relevance.

“This isn’t just about charting high in a category—it’s a clear signal that women are seeking targeted, high-quality support in their fitness journeys,” said the founder and CEO of Old School Labs. “We’ve always been driven by purpose, and our focus on women’s health reflects evolving customer needs and our ongoing commitment to innovation.”

The newly launched powder blend features a combination of creatine, hydrolyzed bovine collagen, and branched-chain amino acids (BCAAs). These ingredients are commonly associated with athletic performance, recovery, and joint health. While creatine has long been a staple in the male bodybuilding community, the brand’s approach acknowledges the distinct physiological needs of female athletes and fitness enthusiasts.

Old School Labs designed this product to address gaps in the market, offering a solution built specifically for women without compromising on ingredient transparency or effectiveness. Its climb into the Top 10 rankings on TikTok Shop marks a shift in who uses creatine and how preworkout fitness support is perceived and purchased.

“We didn’t set out to dominate TikTok Shop rankings,” the CEO added. “We focused on listening to feedback from female athletes, fitness professionals, and creators. This product’s success reflects the growing demand for inclusivity and function in the fitness space.”

The brand’s achievement also illustrates a larger change in how wellness products reach consumers. Social commerce is increasingly shaping purchasing behavior, according to the company, especially among younger audiences who value practicality and authenticity over branding alone. Within this context, the success of Creatine Monohydrate for Women speaks to broader changes in marketing and product development strategies across the supplement industry.

By expanding into women’s wellness while staying true to its original mission, Old School Labs is bridging the gap between old-school fitness values and the expectations of a modern audience. Its new offering combines ingredients that support cellular energy, muscle growth, and physical recovery—all in a formulation designed for women.

The recognition on TikTok Shop comes at a time when more women are pursuing performance-oriented fitness, including resistance training and strength development. As this trend grows, so does the need for scientifically supported supplements that align with women’s training goals and nutritional profiles. With the success of its first female-focused formula, the company is exploring additional additions to its women’s product lineup while continuing to support its core community of bodybuilders.

About Old School Labs
Headquartered in Southern California, Old School Labs® was founded to bring the philosophy of the Golden Era of bodybuilding into today’s performance nutrition landscape. Its supplements are crafted with clean, high-quality ingredients and produced in cGMP-certified facilities across the United States. The company maintains a strong commitment to education, transparency, and science-backed development.

Old School Labs has cultivated a loyal following through its consistent focus on strength, discipline, and heritage. With a growing line that now includes creatine oldschoollabs for women, preworkout fitness support, and recovery supplements, the brand continues to evolve while honoring its roots in classic bodybuilding culture.

Contact Info:
Name: Kate
Email: Send Email
Organization: Old School Labs
Website: http://www.oldschoollabs.com

Release ID: 89164346

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