In the transformative tides of the global automotive industry's centennial evolution, Chinese automakers are reshaping international competition through technological innovation and strategic resolve. As a trailblazer of China's automotive industry, Chery International staged a landmark International Business Summit, showcasing its ambitious leap from "Made in China" to "Intelligent Chinese Manufacturing". This grand gathering, themed "New Technology, New Integration, New Mission", served not only as a comprehensive review of Chery's globalization achievements but also as a global manifesto for the future mobility ecosystem. Through this event, Chery Group has always been adhering to a high-quality development strategy featuring "brand upgrading, global market expansion, future-oriented technologies, high-end industrial value chain, and excellence-driven management" —a blueprint redefining automotive excellence in the new era.
The globalization evolution from market penetration to ecosystem empowerment
Globalization transcends mere product exports, constituting instead a bidirectional empowerment of technological and cultural exchange. Chery has mastered this philosophy with its core principle of "In somewhere, for somewhere, contribute somewhere", building an integrated localization ecosystem encompassing R&D, manufacturing, services, and social value creation. Today, Chery operates 8 overseas R&D hubs across strategic markets—from Europe to the Middle East and Southeast Asia—leveraging cross-border technology synergies and resource sharing to develop market-specific product portfolios. For instance, intelligent driving solutions customized for the high density of motorcycles in Southeast Asia and optimized power systems for the desert environments of the Middle East both embody Chery's strategic precision of "One country, one strategy."
This strategy fundamentally breaks automakers' traditional "production-determines-sales" path dependence, shifting towards an ecosystem co-construction based on a "demand-determines-R&D" approach. Through localized operations at overseas production bases, Chery International not only generates tens of thousands of local jobs but also exports intelligent manufacturing standards and management expertise, thereby driving upgrades within the regional automotive industry. According to data, Chery's products have penetration in over 100 countries and regions globally, amassing a cumulative user base of more than 16 million. In markets such as Brazil and South Africa, Chery consistently tops the sales charts among Chinese brands. This globalization model, akin to "teaching a man to fish," has empowered Chery to transcend mere market share acquisition, transforming it into a profound participant in local economic and social development endeavors.
Redefining the discourse power of global HEV & intelligent technologies
At the crossroads of fuel and electric technologies, Chery Group's "Oil-Electrification Synergy" strategy pioneers a third path. The newly launched 2.0TGDI hybrid-dedicated engine and DHT series transmissions have achieved breakthroughs in delivering the world's highest hybrid power of 280kW and the world's top motor speed of 24,000rpm, marking China's transition from a follower to frontrunner in hybrid technology. More importantly, Chery has not restricted its technological advantages to the high-end market. Instead, it has facilitated the widespread adoption of high-performance hybrid technology in the mass market by deploying 39 hybrid products globally. This decision stems from Chery's profound understanding of the global trend towards green transition—only technology for the common good can accelerate the industry's carbon neutrality process.
In the realm of intelligence, Chery demonstrates "scenario-defined technology" insight, with its intelligent driving system becoming the first Chinese auto brand to secure EU's dual certifications. The 4.5-billion-kilometer global validation dataset from overseas operations providing algorithmic robustness for complex road conditions. Furthermore, the mass delivery of the CheryGPT large language model and AiMOGA robots signifies Chery's transition from "functional intelligence" to "emotional interaction". With 220 robots serving as "gold medal consultants" in global 4S dealerships, Chery has not only redefined the automotive service ecosystem but has also demonstrated to the world that Chinese automakers possess the prowess to spearhead the formulation of global intelligent technology standards.
From industrial responsibility to building a global ecological community
Facing climate crises and resource constraints, Chery has deeply integrated ESG principles into its global strategy. Its quadripartite green system—encompassing energy regeneration, product efficiency, material circularity, and technological innovation—directly addresses carbon footprint management across vehicles' entire lifecycle. For instance, the "Cherish Nature" project, developed in partnership with the International Union for Conservation of Nature (IUCN), has achieved dual objectives of biodiversity conservation and carbon sequestration enhancement through ecological restoration and community engagement in multiple regions. This ecological commitment, transcending commercial interests, positions Chery as a global benchmark for automakers in implementing the Paris Agreement.
More strategically, Chery has transformed sustainability into an opportunity for supply chain co-innovation. By opening its technical standards and digital platforms to global partners, Chery has established a cross-regional green supply chain network. This initiative not only enhances delivery efficiency but also drives upstream and downstream enterprises to jointly reduce energy consumption and emissions. The "open sharing, shared responsibility" ecosystem model not only aligns with the restructuring trends of global industrial chains but also provides a practical benchmark for Chinese manufacturing in shaping international rules.
Strategic insights of the Chinese automakers' global leap
Chery's global expansion mirrors China's automotive industry evolution—from chasing scale to exporting value. Rather than imposing a "headquarters-centric approach", Chery built localized teams and community engagement programs, achieving both brand recognition and cultural acceptance. Through co-development projects and ESG initiatives, Chery treats partners as equal stakeholders in value creation, and this "altruistic thinking" is the underlying logic behind its thousands of global allies.
At this inflection point of entering the Fortune 500, the goal of "striving to become one of the top ten global automakers" put forward by Mr. Yin Tongyue, Chairman of Chery Group, is firmly grounded. S&P Global forecasts Chinese brands will capture 40% of the global EV market by 2030—a tidal wave Chery is riding through dual breakthroughs in plug-in hybrids and intelligent driving technology. More profoundly, Chery's rise proves Chinese automakers can compete globally with full-value-chain capabilities and achieve sustainable positioning within the international automotive hierarchy.
When global dealers chant "Chery+World" at the brand's ecosystem event, it transcends corporate celebration—it's the overture to an industrial revolution. Chery's golden age epitomizes China's ascent up the global value chain. It declares to the world that Chinese automakers are no longer followers but pioneers of a new automotive civilization with technological confidence and a sense of responsibility. In this century-defining transformation, Chery is penning the future paradigm of the global automotive industry, imbued with Eastern wisdom—perhaps serving as the most vivid annotation to the "China miracle".
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City: Wuhu
Country: China
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