AMC Entertainment CEO Adam Aron said Friday that his company sold 20,000 promotional popcorn helmets in one day to support Marvel's "Ant-Man and the Wasp: Quantumania."
"AMC creativity at work, selling 20,000 Ant-Man popcorn helmets for $600,000 yesterday in just one day," the company's president tweeted.
"If we did that EVERY day (which we can’t, not all movies of Ant-Man appeal with families), would be $220 million of annual revenue!" Aron added.
He promised that there would be more collectibles released alongside future movies.
LAST BLOCKBUSTER LEFT STANDING RELEASED AD DURING SUPER BOWL, BOOSTING SALES 200%, SAYS MANAGER
The light-up helmet popcorn vessel with a large popcorn cost Paul Rudd-lovers $29.99 plus tax. It holds 130 ounces of popcorn, with LED lights creating a glowing effect in the eyes.
On AMC's website, it says the product is out of stock.
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"This item cannot be purchased. COMING SOON," the website reads.
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"Ant-Man and the Wasp: Quantumania," a Phase 5 Marvel film, bows in theaters Friday.
