HearAtLast Continues Rapid Expansion Opening 13th Retail Location, Second in Edmonton, Alberta, in Wal-Mart Store # 3027

(OTC Pinksheets: HRAL)—HearAtLast Holdings Inc. announced that it has received its 13th license from Wal-Mart Canada Corp., a division of Wal-Mart International, Inc. (NYSE: WMT) to open their 13th hearing-aid clinic in Wal-Mart Store #3027 located at 18521 Stony Plain Rd. NW in Edmonton, Alberta. This expansion is a direct result of the Company exercising its option under a master licensing agreement with Wal-Mart Canada Corp. which allows HearAtLast to open hearing aid clinics within numerous Wal-Mart locations throughout Canada.

Walter Gretzky, the Official Spokesperson for HearAtLast Canada, will be on hand starting at 3:00 PM MST to kick off the grand opening of yet another HearAtlast clinic, the second location in the Edmonton area.

“It is great to be opening our 13th store and our second location in Edmonton, a city with a booming economy from a burgeoning oil and mining industry. It just makes sense for this area to be the initial focal point for our western expansion. This is the second clinic to open in Edmonton this week and is a true testament of our ability to open stores quickly and efficiently.” stated Robert J. Oswald, President of HearAtLast.

The addition of the Edmonton West brings the current count of HearAtLast clinics co-located in Wal-Mart Stores to 13 stores in Canada, and the 2nd location in the Alberta area.

HearAtLast Stores are currently located in the following Wal-Mart and Sam’s Club locations:

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company’s mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

For more information please visit www.hearatlast.com

About Wal-Mart Canada Corp.

Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart Canada operates a growing network of 293 outlets nationwide. In recent years more than 100 Canadian communities have lobbied or petitioned to have a Wal-Mart built in their towns. The company employs more than 70,000 Canadians and has been ranked one of Canada's best employers five of the past six years by international human-resources firm Hewitt Associates and Report on Business Magazine. For more information about the company, Wal-Mart Canada's first Corporate Values Report is available at www.walmart.ca.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

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