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HearAtLast Continues Rapid Expansion Opening 13th Retail Location, Second in Edmonton, Alberta, in Wal-Mart Store # 3027

(OTC Pinksheets: HRAL)HearAtLast Holdings Inc. announced that it has received its 13th license from Wal-Mart Canada Corp., a division of Wal-Mart International, Inc. (NYSE: WMT) to open their 13th hearing-aid clinic in Wal-Mart Store #3027 located at 18521 Stony Plain Rd. NW in Edmonton, Alberta. This expansion is a direct result of the Company exercising its option under a master licensing agreement with Wal-Mart Canada Corp. which allows HearAtLast to open hearing aid clinics within numerous Wal-Mart locations throughout Canada.

Walter Gretzky, the Official Spokesperson for HearAtLast Canada, will be on hand starting at 3:00 PM MST to kick off the grand opening of yet another HearAtlast clinic, the second location in the Edmonton area.

It is great to be opening our 13th store and our second location in Edmonton, a city with a booming economy from a burgeoning oil and mining industry. It just makes sense for this area to be the initial focal point for our western expansion. This is the second clinic to open in Edmonton this week and is a true testament of our ability to open stores quickly and efficiently. stated Robert J. Oswald, President of HearAtLast.

The addition of the Edmonton West brings the current count of HearAtLast clinics co-located in Wal-Mart Stores to 13 stores in Canada, and the 2nd location in the Alberta area.

HearAtLast Stores are currently located in the following Wal-Mart and Sams Club locations:

Wal-Mart Store # 5742
150 McEwan Dr.E.
Bolton On., L7E-2Y3
Wal-Mart Store # 3016
881 St Clair St. Extension
Chatham On., N7M-5J7
Wal-Mart Store # 3031
165 North Queen St.
Etobicoke On., M9C-1A7
Wal-Mart Store # 3050
1280 Fanshawe Park Rd. W.
London On., N6G-1B5
Wal-Mart Store # 3131
2210 Bank St.
Ottawa On., K1V-1J5
Wal-Mart Store # 3082
1444 Quinn Dr.
Sarnia On., N7T-7H4

Wal-Mart Store # 3159
1900 Eglington Ave. E
Scarborough Ont., M1L-2L9

Wal-Mart Store # 3114
3120 Dougall Ave.
Windsor On., N9E-1S7

Wal-Mart Store # 3195
1070 Major Mackenzie Dr.

Richmond Hill On, L4S 1P3

Wal-Mart Store # 3053
5000 Highway #7 Unit Y006A

Markham On, L3R 4M9

Wal-Mart Store # 3029
9717-21st Avenue N.W.
Edmonton, AB T6N 1J5
Wal-Mart Store # 3027
18521 Stony Plain Rd. NW
Edmonton, AB T5S 2V9

Sams Club
100 Edgeley Blvd Vaughn,

Ontario 04K 3Y8

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Companys mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

For more information please visit www.hearatlast.com

About Wal-Mart Canada Corp.

Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart Canada operates a growing network of 293 outlets nationwide. In recent years more than 100 Canadian communities have lobbied or petitioned to have a Wal-Mart built in their towns. The company employs more than 70,000 Canadians and has been ranked one of Canada's best employers five of the past six years by international human-resources firm Hewitt Associates and Report on Business Magazine. For more information about the company, Wal-Mart Canada's first Corporate Values Report is available at www.walmart.ca.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Contacts:

Investor Relations:
Taylor Capitol, Inc.
Stephen Taylor, 973-351-3868
STEPHTAYL9@AOL.COM

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