Charter Deploys Ascent Media’s Video on Demand Solution to Increase Choice for Customers

Ascent Media Group, LLC announced today that Charter Communications has deployed its digital content management solution “VOD Accelerator.” Charter is using the Ascent Media solution to manage video on demand content from its national technical facility in St. Louis, Mo. for its VOD markets to provide a broader array of content choice as well as operational efficiencies from one central facility.

“Consumers today are seeking more choice and control, and video on demand offers one of today’s most robust solutions. Ascent Media’s VOD solutions give us more control over the digital flow of our on demand library and provide the groundwork to expand choices for our customers. We are already taking advantage of scale to offer our customers thousands of choices at any given time, and this new architecture enables us to continuously increase that number going forward,” said Doug Ike, Vice President of Advanced Video & Applications Engineering & Development at Charter. “This new centralized architecture simplifies the tracking of our digital assets and makes VOD delivery more efficient and provides more choice and value for our customers.”

Charter has utilized Ascent Media’s metadata and tracking system for incoming VOD content across its network since 2005, but now, as part of the new centralized architecture, Charter will use the Ascent Media VOD Accelerator system to fully manage its VOD program offering. The heart of the solution is based on a digital asset management system originally developed for major movie studios to manage massive content libraries.

“With this new system, Charter will be able to increase the amount of content it can offer to its customers,” said Donna Thomas, senior vice president of sales for cable, telco and new media at Ascent Media. “The system has many benefits including the ability to receive content in a variety of formats; track titles from receipt to ingest into the VOD server in each market; and to easily localize metadata for more robust consumer campaigns. It also allows content to be repurposed to multiple devices.”

Traditional VOD architectures require all content and metadata activities to be separately managed in each market, creating increased costs and operational challenges. Ascent Media’s system also enables Charter to easily onboard and manage its local content by leveraging this national platform.

Currently Ascent has more than 18,000 titles under management. Ascent Media provides a dedicated operations support team that helps monitor all related infrastructure, the flow of all titles and helps manage changes in configuration and various parameters associated with VOD services.

About Ascent Media Group

Santa Monica, California-based Ascent Media Group, LLC is a wholly-owned subsidiary of Ascent Media Corp. (NASDAQ:ASCMA). With more than 40 facilities worldwide, Ascent Media Group is a leading provider of fully integrated, end-to-end services for the global digital media supply chain. Guided by our entrepreneurial culture, we blend breakthrough creative with emerging technologies to deliver some of the most advanced and innovative media solutions to help film and television studios, independent producers, broadcast networks, cable channels, advertising agencies and other companies make, manage, move and monetize their digital media.

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