Inaugural MENA honorees include AWS, Core42, e&, IFS, Palo Alto Networks, and solutions by stc

Informa TechTarget (Nasdaq: TTGT)—an indispensable partner for B2B intelligence, media and marketing solutions—has announced the winners of the Middle East and North Africa (MENA) debut of the Archer Awards, the company’s global awards program that recognizes customers for outstanding go-to-market (GTM) performance. Each of the 10 inaugural winners of the MENA Archer Awards has demonstrated innovation and data-driven excellence over the past 12 months, and they are continuing to drive significant marketing and sales results in partnership with Informa TechTarget.

"We are thrilled to launch the Archer Awards in the MENA region and to celebrate our first winners, who are demonstrating remarkable innovation and agility in one of the world's most dynamic markets," said Jat Hayer, SVP, International GTM at Informa TechTarget, who opened the awards ceremony. “Congratulations to all the winners! You are paving the way for the future of B2B marketing throughout the Middle East and North Africa."

An expert panel evaluated nominations and selected the winners based on criteria established for each category. A full list of this year’s winners is here, as well as listed below:

• Best Pipeline Generation: Palo Alto Networks
• Best Vertical Campaign: IFS
• Digital Team of the Year: Core42
• Best Partner Marketing Program: Amazon Web Services (AWS)
• Partner Marketing Excellence: Integra x AWS
• Partner Marketing Excellence: Sudo X AWS
• Partner Marketing Excellence: IBM X AWS
• Partner Marketing Excellence: Deloitte X AWS
• Intent Team of the Year: solutions by stc
• Content and Thought Leadership Team of the Year: e&

The winners were celebrated among peers at STRATA Dubai, Informa TechTarget's new event designed to connect and support the region's B2B marketing community. The inaugural MENA event centered on the theme of resilience, and explored how regional marketing organizations are moving faster, adapting smarter, and building brands that earn attention in an increasingly competitive market. Through marketer presentations and peer-led panels, attendees heard fresh perspectives and gained practical insights into navigating the nuances of marketing in MENA. Featured speakers included Andrea Benito Arauzo, Middle East Editorial Director at Computer Weekly, alongside thought leaders from Flume, Core42, TxOne Networks, and Kent.

"It was an honor to recognize these outstanding teams at our first STRATA Dubai event and to celebrate their achievements alongside so many talented marketing professionals from across the region," added Thomas Davies, GTM Lead, MENA at Informa TechTarget. "The MENA market is experiencing tremendous growth and innovation, and these Archer Award winners exemplify the kind of strategic thinking and execution excellence that's driving real business impact. We're excited to continue supporting the region's B2B marketing community as they achieve even greater success in the years ahead."

For more information about Informa TechTarget, visit informatechtarget.com.

About Informa TechTarget
Informa TechTarget informs, influences and connects the world's technology buyers and sellers, and aims to be an indispensable partner in driving clients’ go-to-market success. With a vast reach of over 220 highly targeted technology-specific digital properties and approximately 58 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.

As a leading provider of market intelligence, industry journalism, brand and demand marketing solutions, content strategy and creation, and exclusive buyer intent data, we deliver expert-led, data-driven, and digitally enabled services that create significant impact and measurable outcomes for our clients. All of this is underpinned by a unique audience data ecosystem and fueled by buyer insights and expertise.

Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.

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