The United Family’s 28-Day Challenge is a month of savings and prizes for customers starting their annual wellness journeys

United Supermarkets is returning its “28-Day Challenge” campaign to the United Supermarkets, Albertsons Market, Market Street, and Amigos banners starting January 1, 2025. The program, first launched in January 2024, features a series of interactive games and actions linked to customers’ Rewards! loyalty accounts that the retailer’s registered dietitian designed to help users establish realistic objectives for improved wellness. The promotion was developed in partnership with TCC Global, a leading loyalty program solution provider.

“Most of us start the new year with a fresh set of goals for our lives and the 28-Day Challenge was created to help our guests make progress in their efforts on their journey to health. We had great feedback from a successful campaign in 2024, so the new 28-Day Challenge is even better and can be more impactful on that journey,” said Tony Crumpton, CMO at United Supermarkets.

The 28-Day Challenge includes activities that help guests keep track of their fitness and wellness progress, form healthier eating and mindfulness habits, and improve overall nutrition. Each game or activity they complete enters the guest into the campaign's grand prize of $500. There is also a wide range of content resources available to support Rewards! members, including articles and quizzes. There will also be a series of dietitian-created videos to educate guests on new products and recipes.

“Health and wellness are an increasingly important marketing element in the supermarket channel and programs like the 28-Day Challenge reflect that trend. The team at TCC is honored to collaborate with United Supermarkets in the development of such an impactful campaign that can literally change customers’ lives for the better,” said Rick Swinkels, CEO of TCC Global.

About The United Family^®

In its 108th year of operation, United Supermarkets, LLC – d.b.a. The United Family^® – is a Texas-based grocery chain with stores in 54 communities across Texas and New Mexico. A self-distributing company with headquarters and distribution centers in Lubbock, The United Family currently operates 99 retail grocery stores under four unique banners: United Supermarkets, Market Street, Amigos, and Albertsons Market. It also operates 39 convenience stores under three unique banners: United Express, Market Street Express, and Albertsons Market Express. The United Family also includes ancillary operations R.C. Taylor Distributing, USM Manufacturing, and Llano Logistics. The company is a wholly-owned subsidiary of Albertsons Companies, Inc. For more information, please visit www.theunitedfamily.com.

About TCC Global

TCC Global is a multinational marketing company specializing in creating loyalty platforms and campaigns that change the way shoppers think, act and feel. In a fast-paced retail environment which continues to be disrupted by increasing consumer choice, technology and innovation, customer loyalty remains a significant driver as the link between emotional resonance and transactional reward.

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