KANSAS CITY, MO / ACCESS Newswire / October 1, 2026 / BLUSH Boot Camp Founder and CEO Max Gellert announced the launch of the BLUSH Strong Mom Project, a new community initiative designed to help single mothers prioritize their health and well-being while balancing the responsibilities of work, family and raising children.

Through the initiative, participating BLUSH Boot Camp locations will select up to 25 single mothers per location to receive additional support and substantially reduced membership costs.

Gellert said the program grew from conversations about the challenges mothers can face when trying to find time and resources to focus on themselves.

"Single mothers spend so much of their lives taking care of everyone else, and taking care of themselves can easily get pushed aside," Gellert said. "We want BLUSH to be a place where a mom can have an hour for herself, become stronger and be surrounded by women who genuinely want to see her succeed."

The Strong Mom Project is intended to address some of the practical barriers that can make maintaining a consistent fitness routine difficult for single mothers, including financial pressures, childcare responsibilities and limited personal time.

Gellert said the initiative reflects BLUSH's broader goal of building communities where women have opportunities to support and encourage one another.

"We can tell women that their health matters, but we also have to recognize the real barriers that can stand in their way," Gellert said. "Sometimes helping a mother prioritize herself starts with understanding what she is balancing every day."

For Gellert, the Strong Mom Project also reflects the role faith has increasingly played in BLUSH's mission.

"God calls us to love and serve others, and we believe businesses have an opportunity to do that in the communities they serve," Gellert said. "If we can use what God has blessed us with to make a meaningful difference for single mothers, that's something we believe is worth doing."

Gellert hopes the impact of the program extends beyond physical fitness.

"Sometimes a mom simply needs her ‘me' time," Gellert said. "An hour to work on herself can provide confidence, friendships, accountability and a reminder that her health matters too."

The BLUSH Strong Mom Project is being introduced at participating BLUSH Boot Camp locations, with each participating location making a limited number of program opportunities available to single mothers in its community.

More information about BLUSH Boot Camp is available at www.blushbootcamp.com.

About BLUSH Boot Camp

Founded by Max Gellert, BLUSH Boot Camp is a women-only fitness community focused on structured training, personal development and creating supportive environments for women. BLUSH focuses on empowering women through fitness and community.

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Website: www.blushbootcamp.com

SOURCE: BLUSH BOOT CAMP