Offering discounts and special incentives to military members is an excellent way to honor their service. In the past, businesses sometimes had a difficult time being able to verify military personnel. There are some solutions that can be beneficial in helping companies honor those in the military, without being worried about fraud. Those who are interested in solutions for military verifications should find out here how to achieve those goals.
Military Members Remain United
Once someone has been in the military, they remain united with their fellow servicemen and women. Present and past military members are a powerful consumer group. If a company can draw in military members, the word is likely to spread quickly to other members of the military, which can mean great success for companies.
A significant amount of research has been done over the years on the effects of offering personalized incentives and products to military members. When military members are honored in such a way, they are more likely to try a product and will purchase much sooner. Word spreads quickly among the military family, which can help companies with their sales.
Military Discounts Are Powerful
Many companies do not realize how many people are currently serving in the military. The latest count suggests around 37 million members. This count does not even take into consideration veterans who are no longer on active duty.
Many companies are now offering military discounts to their customers. Peloton discounts digital memberships for students, military and first responders. This is a sound way to reach a massive consumer base.
Companies that cater to military members will find powerful results. It has been discovered that around 90% of military members have used a military discount. Companies that want to tap into this consumer base need to be prepared to verify the status of military members to prevent discount program abuse.
Verifying the Status of Military Members is Important
Offering discounts to military members is a sound way to show appreciation for their service. It also provides benefits to the business offering the discount. Military members who are offered special discounts and incentives are more likely to shop at a business, and they will tell other military service members.
How to Protect an Offer From Abuse
In the past, one of the biggest reasons business owners shied away from offering military discounts, according to realtimecampaign.com, is because of abuse. Abuse ran rampant on the internet. Companies like SheerID have risen to the challenge to help companies seamlessly and quickly verify the status of military service personnel.
These ID programs verify the military status of every single customer who redeems an offer. Best of all, the verification process is done while the customers are checking out. The verification process requires a quick opt-in by the customer. It asks for basic information, such as name, the branch of service, and email address. Being able to ID military members is essential for protecting an offer from being abused.
It is important business owners consider marketing to military members. There are special dates that are especially important among military members, and these include Veterans Day, Armed Forces Day, and Independence Day, among others. With benefits and discounts being offered to military members, companies can experience greater sales and a better ROI.
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