Annual ‘Cones for Kids’ Fundraiser Supports Easter Seals Camp Friendly’s
Anthony M. Lavely EVP, Chief Marketing Officer Friendly’s Ice Cream LLC with Jim Williams, President and Chief Executive Officer, Easter Seals
Chicago, IL (RestaurantNews.com) Friendly’s Ice Cream, LLC announced that its company-wide ‘Cones for Kids’ campaign raised $461,919 for Easter Seals Camp Friendly’s, funding life-changing camp opportunities for children with disabilities. Friendly’s has raised more than $27 million for Easter Seals since it began the ‘Cones for Kids’ campaign in 1981.
“Friendly’s caring and dedicated employees drive the continued success of the ‘Cones for Kids’ program,” said James E. Williams, Jr., President and Chief Executive Officer, Easter Seals. “Each year, they engage restaurant guests and local communities in truly supporting our cause. Their commitment to Easter Seals makes a real difference in the lives of the individuals our organization serves.”
Funds raised through Friendly’s 2012 ‘Cones for Kids’ campaign will benefit 30 Easter Seals Camp Friendly’s program locations. Easter Seals Camp Friendly’s makes it possible for kids with disabilities to participate in regular camp activities like boating, canoeing, swimming, archery, ropes courses, horseback riding, hiking, basketball and fishing.
“Friendly’s is a family focused brand, said John M. Maguire, Chief Executive Officer, Friendly’s Ice Cream, LLC. Community involvement is important to both our customers and our team members. For more than 30 years, Friendly’s guests and employees have consistently embraced ‘Cones for Kids’. There is no better expression of our core values than our contribution to making a difference in children’s lives.”
About Friendly’s Ice Cream, LLC
Friendly’s Ice Cream, LLC is a new, vertically integrated restaurant company, with a legendary brand name, serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment. Together with its broad franchisee base, the company has system-wide sales of over $550 million and distribution through over 7,500 retail locations. For over 77 years, Friendly’s restaurants and dedicated service teams have delighted generations of guests. For the future, Friendly’s has plans for new food and ice cream products and enhanced buildings.
About Easter Seals
Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For more than 90 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play. Support children and adults with disabilities at http://www.easterseals.com.
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