Criteo Announces Webinar on Accelerating Sales Through Smarter Remarketing

Criteo, the global leader in performance display advertising solutions, is hosting a free webinar, “Accelerating Sales Through Smarter Remarketing” on Tuesday, June 12, 2012 at 1:00pm ET. Featuring Joanna O’Connell, Senior Analyst from Forrester Research, Inc. and John Kelly, VP of Retail Sales for Criteo, the session will identify how remarketing has expanded to become an indispensable strategy for e-commerce marketers.

“E-commerce marketers can significantly improve the scope and effectiveness of their marketing efforts by taking advantage of additional touchpoints,” said Greg Coleman, President of Criteo. “Forrester’s featured participation in Criteo’s exciting webinar will help educate marketers on how to employ best practices and business intelligence on performance display. We can show e-commerce companies the value of integrating robust segmentation strategies, creative alignment to product recommendations and the use of additional consumer data.”

In this webinar, attendees will learn about performance display best practices for e-retailers, online travel agencies and product manufacturers. The speakers will also present a variety of market insights and business intelligence to demonstrate how Criteo’s search-like approach to performance display leads to highly accelerated sales on a purely Cost-Per-Click (CPC) basis.

Who:

• Joanna O’Connell, Forrester senior analyst serving interactive marketing professionals

John Kelly, Vice President of Retail at Criteo

When:

• North American Broadcast: Tuesday, June 12 at 1:00 p.m. EST

Where:

• Register for the live webcast or listen to a replay at https://www4.gotomeeting.com/register/894738647
• Tweet about this event: @Criteo #performancedisplay

About Criteo

Founded in 2005, Criteo has grown to become the world's leading pay-per-click (PPC) performance display advertising provider.

Criteo's advanced technology enables online sites to re-engage with people who have left their website. To these potential customers, Criteo displays dynamic banners showing the most relevant product-specific recommendations, generated in real time for each individual. Criteo brings not only relevant display advertising to consumers' web experience but also extends the shopping experience to third party sites. Our solution performs like search in that it is measurable, scalable, priced on a cost-per-click (CPC) basis and driven by user intent. We help advertisers to reach more customers to increase the volume of online sales with similar conversion rates and ROI as search.

Criteo partners with over 2000 leading ecommerce brands and operates in 30 countries across America, Europe and Asia. For more information, please visit http://www.criteo.com.