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Ascent Media Introduces AERO, a New Enterprise Software Solution that Streamlines the Digital Media Supply Chain

Ascent Media Group, LLC (AMG) today unveiled AERO, a result of the strategic alliance with Microsoft Corp. (Microsoft) first announced at NAB in 2008. This alliance made it possible for Ascent to extend Microsoft’s Dynamics AX enterprise resource planning (ERP) system to meet the unique requirements of the Media and Entertainment industry. Ascent’s deployment of this solution, called AERO, integrates and streamlines the digital media supply chain from pre-production through packaging and distribution to multiple media consumption platforms and geographies.

AERO provides a single easy-to-use interface for all services being performed on both physical and digital assets, enabling faster, higher quality media asset management, order management, customer service, billing and financial planning. The open architecture combined with the large pool of trained Dynamics AX systems integrators allows content creators, media distributors and service providers to rapidly and cost effectively integrate their systems to form a complete end-to-end supply chain. Accurate metrics and business intelligence can then be utilized to drive continuous process reengineering to help studios, broadcasters, and distributors bring digital content to the marketplace faster and more cost efficiently.

“With this Microsoft alliance, Ascent Media can bring the scale and extensibility of a cross industry ERP system to the media and entertainment industry,” said Jose Royo, CEO of Ascent Media Group. “This solution can now be utilized by companies across our industry to bring the benefits of an efficient supply chain to media and entertainment, which frees up content creators and distributors to focus on the creative elements of production and the execution of new revenue-generating strategies.”

“We’re very pleased to collaborate with a company such as Ascent Media because it truly revolutionized the way it does business,” said Gabriele Di Piazza, managing director for the Media & Entertainment business in the Communications Sector at Microsoft. “AERO is a great example of how Ascent is building on Microsoft Dynamics AX technology to help media and entertainment companies simplify and streamline their digital content.”

To develop AERO, AMG used its uniquely specific knowledge and expertise of the digital media supply chain. As a result, AERO marries digital and human workflow to provide flexibility, extensibility and efficiencies that reduce production time and costs, increase production volume, and enhance strategic business decision-making abilities.

AMG’s AERO debuts at NAB 2010 in Las Vegas where it is demonstrated for the first time at Microsoft booth #SL220. For more information, please visit: www.ascentmedia.com.

About Ascent Media Group

Santa Monica, California-based Ascent Media Group, LLC is a wholly-owned subsidiary of Ascent Media Corporation (NASDAQ:ASCMA). With more than 40 facilities worldwide, Ascent Media Group is a leading provider of fully integrated, end-to-end services for the global digital media supply chain. Guided by our entrepreneurial culture, we blend breakthrough creative with emerging technologies to deliver some of the most advanced and innovative media solutions to help film and television studios, independent producers, broadcast networks, cable channels, advertising agencies and other companies make, manage, move and monetize their digital media.

Forward-Looking Statements

Certain statements in this press release may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ascent Media Corporation and its subsidiaries or industry results, to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks, uncertainties and other factors include, among others: the risks and factors described in the statements and reports of Ascent Media Corporation filed or furnished with the Securities and Exchange Commission (and publicly available at the Securities and Exchange Commission’s website, www.sec.gov); general economic and business conditions and industry trends; spending on television advertising, first-run content libraries and existing content libraries; the regulatory and competitive environment of the industries in which Ascent Media Corporation operates; rapid technological changes; future financial performance, including availability, terms and deployment of capital; changes in, or failure to comply with, government regulations, including, without limitation, regulations of the Federal Communications Commission, and adverse outcomes from regulatory proceedings; and competitor responses to Ascent Media Corporation’s products and services, and the overall market acceptance of such products and services, including acceptance of the pricing of such products and services. These forward-looking statements speak only as of the date of this Release. Ascent Media Corporation expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in Ascent Media Corporation’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

Contacts:

Ascent Media PR Contact
Gail Laguna, 818-260-6229
glaguna@ascentmedia.com

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