Algolia Helps MadeiraMadeira Increase Conversions and Revenue at Scale

Algolia, the AI Search and Retrieval platform trusted by more than 18,000 businesses and millions of developers worldwide, today announced that MadeiraMadeira, a leading Brazilian home goods retailer valued at over $1 billion, is using Algolia to power fast, highly-relevant product discovery across its extensive catalog of more than 2 million products, helping its 10 million customers quickly find inspiring products to furnish, decorate, and renovate their homes and offices. Since implementing Algolia, MadeiraMadeira has significantly increased click-through-rates (CTR), sales, and profitability.

Founded in 2009 in Curitiba, MadeiraMadeira operates one of Brazil’s largest ecommerce marketplaces, supporting more than 10,000 sellers and managing a catalog of 2 million stock keeping units (SKUs). While the company employs 2,000 people and manages 50 physical stores nationwide, the vast majority of its growth and day-to-day operations are driven by its digital commerce platform.

At this scale, delivering fast, accurate, and personalized product recommendations to its customers is an operational necessity. MadeiraMadeira’s catalog spans millions of products with complex technical specifications, making relevance and recommendation quality increasingly difficult to maintain using its previous search technology. To support marketplace growth, reduce operational friction, and improve merchandising effectiveness, the team replaced a slow, relevance-limited search engine and opted for Algolia’s AI search and retrieval platform. This enabled them to deliver the speed, personalization, relevance, and ease required to operate a high-volume ecommerce marketplace.

Luiz Vernizze, Product Manager at MadeiraMadeira, said: “After a two-month proof of concept trial, our team quickly validated that Algolia could meet and exceed our requirements for building highly-tailored and engaging shopping experiences at scale. Today, Algolia’s AI search and retrieval platform powers every search bar and category page across the MadeiraMadeira website and mobile app, fundamentally improving how shoppers discover products. By removing friction between shoppers’ intent and the right product, Algolia has accelerated time to purchase faster, increased buyer confidence, and driven gains in conversion rates, customer loyalty, and revenue.”

To continuously improve relevance at scale, MadeiraMadeira uses Algolia’s AI-powered Dynamic Re-Ranking feature, which boosts popular search results based on user behavior. The company also deployed Query Categorization and A/B Testing, enabling its team to rapidly test and validate the impact of changes, fine-tune merchandising strategies, and continuously optimize performance with a data-driven approach.

Vernizze added: “At MadeiraMadeira, experimentation is core to how we operate, which is why Algolia’s A/B Testing and Dynamic Re-Ranking features are so critical to our ecommerce strategy. Continuous testing helps us validate changes, their impact, and make decisions with confidence. For instance, by automating relevance and merchandising optimization, enables our lean, data-driven team to reduce manual work whilst retaining full control over our own strategies and rapid iteration. This modernized merchandising approach has accelerated time to value and improved overall ecommerce performance.”

Piyush Patel, Chief Ecosystem Officer at Algolia, said: “We’re thrilled that MadeiraMadeira trusts us as they continue to elevate their site performance, customer experience, and profitability at scale. Both Algolia and MadeiraMadeira share a deep commitment to experimentation, data-driven decision-making, and reliable technology, thus making Algolia a strong strategic match for a high-growth ecommerce marketplace. We look forward to expanding this partnership as MadeiraMadeira adopts additional Algolia AI features to further enhance search and discovery across its extensive catalog of home furnishings.”

Read the full case study to learn how MadeiraMadeira improved customer experience and increased revenue with Algolia. Ready to see Algolia’s AI Search and Retrieval platform in action? Sign up for a demo at: https://www.algolia.com/demorequest/

About Algolia

Algolia is the leading AI Search and Retrieval platform, powering 1.75 trillion searches a year for more than 18,000 businesses. With a unified keyword and vector search and retrieval engine, Algolia delivers the world’s fastest and most scalable search and discovery technology. Companies rely on Algolia to build agentic, generative, and search experiences through tools like Agent Studio. With over a decade of innovation, Algolia is redefining retrieval-powered applications and the future of AI discovery.

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