BNC Korea’s global beauty and homecare brand I.st. is accelerating its global expansion with its pharmacy-based skincare line, JUVILEX Oligo PDRN Cream. Following successful market expansion in Europe and the Middle East, the brand has recently launched on Amazon U.S. and is preparing to operate a standalone pop-up booth at KCON LA 2026 as well as a pop-up store in Manhattan, New York during the second half of 2026.
Last May, I.st participated in BEAUTY ISTANBUL 2026, a leading global B2B beauty exhibition representing Türkiye, Africa, and the CIS region, where the brand introduced an integrated beauty solution combining its PDRN skincare line with homecare beauty devices.
In particular, the PDRN line attracted strong attention from international buyers and emerged as one of the key product categories at the exhibition.
The JUVILEX Oligo PDRN Cream line was developed to support skin barrier care and overall skin condition management. Its key ingredient, low molecular weight Oligo PDRN, offers enhanced absorption compared to conventional PDRN, allowing more focused skin condition care. In addition, collagen water is used instead of purified water to further enhance hydration and improve the skin environment.
Beyond simply selling products, I.st is promoting a “routine-type beauty care” strategy that combines skincare with homecare devices, aiming to provide consumers with integrated beauty solutions for continuous daily skin management.
Earlier this year in March, the brand also participated in BEAUTY DÜSSELDORF 2026 to further explore opportunities in the European market. Local buyers and industry professionals reportedly showed strong interest in the advanced technology and pharmacy-based concept of Korean skincare brands.
In Korea, I.st is expanding its pharmacy distribution channels while strengthening marketing efforts targeting foreign tourists. The growing popularity of “K-Pharmacy Items” among global consumers is also considered a positive market trend.
An I.st representative stated, “K-Beauty is evolving beyond a temporary trend and becoming part of the global lifestyle beauty market. By combining PDRN-based skincare with homecare devices, we plan to accelerate our expansion across Europe, the Middle East, and North America.”
Media Contact
Company Name: BNC KOREA
Contact Person: Myunghyun Kim
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Country: South Korea
Website: http://www.bnckorea.co.kr/
