SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT


     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported): August 23, 2004


                        ADVANTAGE MARKETING SYSTEMS, INC.
             (Exact Name of Registrant as Specified in its Charter)


   OKLAHOMA                         001-13343                  73-1323256
(State or Other                 (Commission File              (IRS Employer
 Jurisdiction of                   Number)                   Identification
 Incorporation or                                               Number)
 Organization)

   711 NE 39th Street, Oklahoma City, OK          73105
(Address of Principal Executive Offices)       (Zip Code)


       Registrant's telephone number, including area code: (405) 842-0131



ITEM 8.01  Other Events.

           On August 23, 2004, Advantage Marketing Systems, Inc. filed a press
release announcing the approval of its name change from Advantage Marketing
Systems, Inc. to AMS Health Sciences, Inc. The press release is attached hereto
as exhibit 99.1.

Item 9.01.  Financial Statements and Exhibits

           (c) Exhibits

               99.1      Press release dated August 23, 2004

                                   SIGNATURES

     Pursuant to the requirements of the Securities and Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereto duly authorized.

                            ADVANTAGE MARKETING SYSTEMS, INC.

                                 REGGIE COOK
                            By:  Reggie Cook
                                 Chief Financial Officer
Date:  August 23, 2004



                                  EXHIBIT INDEX



Exhibit
  No.     Description                              Method of Filing
-------   -----------                              ----------------

 99.1     Press release dated August 23, 2004      Filed herewith electronically