SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 23, 2004 ADVANTAGE MARKETING SYSTEMS, INC. (Exact Name of Registrant as Specified in its Charter) OKLAHOMA 001-13343 73-1323256 (State or Other (Commission File (IRS Employer Jurisdiction of Number) Identification Incorporation or Number) Organization) 711 NE 39th Street, Oklahoma City, OK 73105 (Address of Principal Executive Offices) (Zip Code) Registrant's telephone number, including area code: (405) 842-0131 ITEM 8.01 Other Events. On August 23, 2004, Advantage Marketing Systems, Inc. filed a press release announcing the approval of its name change from Advantage Marketing Systems, Inc. to AMS Health Sciences, Inc. The press release is attached hereto as exhibit 99.1. Item 9.01. Financial Statements and Exhibits (c) Exhibits 99.1 Press release dated August 23, 2004 SIGNATURES Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereto duly authorized. ADVANTAGE MARKETING SYSTEMS, INC. REGGIE COOK By: Reggie Cook Chief Financial Officer Date: August 23, 2004 EXHIBIT INDEX Exhibit No. Description Method of Filing ------- ----------- ---------------- 99.1 Press release dated August 23, 2004 Filed herewith electronically