Filed by Ashland Inc. pursuant to Rules 165 and 425 promulgated under the
    Securities Act of 1933, as amended, and deemed filed pursuant to Rule 14a-12
              promulgated under the Securities Exchange Act of 1934, as amended.

                                                   Subject Company: Ashland Inc.
                                                  Commission File No.: 001-02918



CHEMICAL MARKET REPORTER
THIS WEEKS EDITION JUNE 21, 2004

ASHLAND MAPS OUT STRATEGY
Joseph Chang

Expecting a cash  windfall  from the pending sale of its refining  business
for $3  billion  by the end of the year,  Ashland  Inc.  has  mapped out an
acquisition  strategy  designed  to build on its  core  businesses  without
overpaying for assets in today's M&A market.

"We will probably have at least $700 million on our balance sheet,  plus be
in a debt free  condition,  so we'll have lots of deal power," said Gary A.
Cappeline,  president and chief operating officer,  chemicals sector, in an
interview  with Chemical  Market  Reporter last week.  "We would have about
$1.5  billion in  capacity to do deals.  We know that  sitting on a pile of
cash is not an efficient capital structure,  but blowing it on bad deals is
a worse capital structure."

Ashland  will focus its M&A  energies on four  areas--water  treatment  and
other water areas,  transportation  and  construction  (Ashland  Paving And
Construction),  thermosets  and the  "do-it-for-me"  side of Valvoline (for
example, Valvoline Instant Oil Change stores).

"We  would  be  interested  in water  treatment  and  nontraditional  water
spaces," says Mr. Cappeline.  "We have a great pathogen control business in
Drew  Industrial.  From that core  competency,  we've taken that into other
spaces such as a fast  growing  business to disinfect  poultry  plants from
salmonella.  So that's a nontraditional water space we'd like to invest in,
along with traditional water treatment businesses."

Overall,  Mr. Cappeline envisions a company with around $9 billion in sales
in  specialty   chemicals,   road  construction,   Valvoline  and  chemical
distribution.  In fiscal 2003 (ended  September  30),  Ashland had sales of
$7.5 billion.

Ashland's  acquisition strategy is built on three tenets. The first is that
acquisitions  must  strengthen  its core  businesses or close  adjacencies.
"Those are the kinds of deals you can  integrate  more  easily and  extract
synergies from more efficiently," Mr. Cappeline notes.

The second tenet is not to overpay. "When the market is in an upswing as it
is right now,  there's a tendency  to think that is going to last  forever,
but  that's not going to happen,  so we have to resist  the  temptation  to
overpay," he says.  "History  teaches us that when you're paying outside of
5x  to  8x  EBITDA  [earnings  before  interest,  taxes,  depreciation  and
amortization], you're in danger of overpaying. We might see a deal that has
incredible synergies and maybe pay a little more than 8x, but the key is, a
little more."

Third,  Ashland prefers small to midsize acquisitions in the $50 million to
$250 million  range.  "We don't rule out larger deals,  but they have to be
very right for us," Mr. Cappeline says.

Ashland  has  a  rigorous   process   for   evaluating   and   implementing
acquisitions.  The  first  step is for the  general  manager  to prove  the
strategic fit and attractiveness of the acquisition. "One of the



questions we would ask is: How do you combine your  existing  business with
the  new  business  to  create  something  that  has  more  appeal  to  our
customers?" says Mr. Cappeline.

If the deal proposal  passes the  strategic  lens, it has to go through the
economic lens. Ashland only counts hard synergies--cost  reductions--in its
calculations.  "You want to know what the margins and hard synergies  are,"
Mr.  Cappeline  says.  "Then  it's a matter  of seeing  whether  or not the
returns are  appropriate." He adds that a reasonable target is earning 2 to
3 percentage points above the cost of capital,  which is currently around 9
percent.

The third phase is implementation. "A lot of acquisitions fail--not because
they don't fit  strategically  or they don't have the right  economics--but
because  they don't  integrate  one business  into the other  effectively,"
according to Mr. Cappeline.  "So we ask for a very detailed  implementation
plan,  asking which plants you will keep, which ones you'll shut down, when
you're going to shut them down, what IT systems you will be using, how long
it will  take to  implement,  how much it will  cost and so on.  We also do
follow-up reviews every six months."




FORWARD-LOOKING STATEMENTS
     This  presentation  contains  forward-looking  statements,  within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities  Exchange Act of 1934. These statements include those that refer
to Ashland's operating performance, earnings and expectations about the MAP
transaction.  Although  Ashland  believes  its  expectations  are  based on
reasonable assumptions,  it cannot assure the expectations reflected herein
will be achieved. These forward-looking  statements are based upon internal
forecasts and analyses of current and future market  conditions and trends,
management  plans  and  strategies,  weather,  operating  efficiencies  and
economic  conditions,  such  as  prices,  supply  and  demand,  cost of raw
materials,  and legal proceedings and claims  (including  environmental and
asbestos matters) and are subject to a number of risks, uncertainties,  and
assumptions that could cause actual results to differ materially from those
we describe in the forward-looking  statements.  The risks,  uncertainties,
and  assumptions  include the  possibility  that  Ashland will be unable to
fully  realize  the  benefits  anticipated  from the MAP  transaction;  the
possibility  of failing to receive a  favorable  ruling  from the  Internal
Revenue Service;  the possibility that Ashland fails to obtain the approval
of its shareholders;  the possibility that the transaction may not close or
that  Ashland may be required to modify some aspect of the  transaction  to
obtain regulatory  approvals;  and other risks that are described from time
to time in the Securities and Exchange Commission reports of Ashland. Other
factors and risks  affecting  Ashland are contained in Ashland's  Form 10-K
for the fiscal  year ended  Sept.  30,  2003,  as  amended,  filed with the
Securities  and  Exchange  Commission  (SEC)  and  available  in  Ashland's
Investor  Relations  website  at  www.Ashland.com/investors  or  the  SEC's
website at  www.sec.gov.  Ashland  undertakes no obligation to subsequently
update or revise the  forward-looking  statements made in this news release
to reflect events or circumstances after the date of this release.

ADDITIONAL INFORMATION ABOUT THE MAP TRANSACTION
     Investors   and   security   holders  are  urged  to  read  the  proxy
statement/prospectus  regarding  the proposed  transaction  when it becomes
available  because  it  will  contain  important  information.   The  proxy
statement/prospectus  will be filed with the SEC by Ashland,  and  security
holders  may obtain a free copy of the proxy  statement/prospectus  when it
becomes  available,  and other documents filed with the SEC by Ashland,  at
the SEC's website at www.sec.gov. The proxy statement/prospectus, and other
documents  filed with the SEC by Ashland,  may also be obtained for free in
the  SEC  filings  section  on  Ashland's  Investor  Relations  website  at
www.Ashland.com/investors,  or by  directing  a request to Ashland at 50 E.
RiverCenter  Blvd.,  Covington,  KY 41012.  The  respective  directors  and
executive  officers  of  Ashland  and  other  persons  may be  deemed to be
participants  in the  solicitation  of proxies  in respect of the  proposed
transaction.   Information  regarding  Ashland's  directors  and  executive
officers is available in its proxy  statement filed with the SEC by Ashland
on  December  8, 2003.  Investors  may  obtain  information  regarding  the
interests of participants in the solicitation of proxies in connection with
the  transaction  referenced  in the foregoing  information  by reading the
proxy statement/prospectus when it becomes available.