SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                 SCHEDULE 14D-9

                   Solicitation/Recommendation Statement under
             Section 14(d)(4)of the Securities Exchange Act of 1934
                              ---------------------

                            DIXON TICONDEROGA COMPANY
                            (Name of Subject Company)

                            DIXON TICONDEROGA COMPANY
                       (Names of Persons Filing Statement)

                     COMMON STOCK, PAR VALUE $1.00 PER SHARE
                         (Title of Class of Securities)

                                    255860108
                      (CUSIP Number of Class of Securities)

                                 Richard A Asta
                      195 International Parkway, Suite 200
                             Heathrow, FL 32746-5036
                            Telephone: (407) 875-9000
                            Facsimile: (407) 829-2570

  (Name, address, and telephone numbers of person authorized to receive notices
          and communications on behalf of the persons filing statement)

                             -----------------------

                                 With copies to:

                            Philip M. Shasteen, Esq.
                       403 East Madison Street, Suite 400
                                 Tampa, FL 33602
                            Telephone: (813) 225-2500
                            Facsimile: (813) 225-1857

                            ------------------------

[X] Check the box if the filing relates solely to preliminary communications
made before the commencement of a tender offer.



FOR IMMEDIATE RELEASE


December 17, 2004

              Fila-Fabbrica Italiana Lapis ed Affini S.p.A. Agrees
              to Acquire Dixon Ticonderoga Company for $7 Per Share

MILAN ITALY and  HEATHROW,  FL,  December  17,  2004 - Co-CEOs  Gino N. Pala and
Richard F. Joyce of Dixon  Ticonderoga  Company (AMEX: DXT) and Massimo Candela,
CEO of Fila-Fabbrica  Italiana Lapis ed Affini S.p.A.  announced today that they
have  reached a  definitive  agreement  for the  acquisition  by Fila of all the
outstanding  shares of Dixon  common  stock  for  $7.00  per share in cash.  The
transaction  has been  approved by the boards of  directors  of both  companies.
Under the terms of the definitive agreement,  a wholly-owned  subsidiary of Fila
will  commence a cash tender  offer  within the next  fifteen  business  days to
acquire all outstanding shares of Dixon common stock at a price of $7 per share.
It is likely that such offer will be commenced on or about January 7, 2005.  The
price represents a premium of approximately 68% over the stock price at the time
the  parties  began  negotiating  in late  August,  2004.  Following  successful
completion of the tender offer, any remaining Dixon shares will be acquired in a
cash merger at the same price.

     The  consummation of the transaction is subject to the requirement  that at
least  66 2/3%  of  Dixon's  outstanding  shares  be  validly  tendered  and not
withdrawn prior to the final  expiration date of the offer,  and other customary
conditions.  Holders  of  approximately  28% of the  outstanding  Dixon  shares,
including,  Messrs.  Pala,  Joyce and other  executive  officers of Dixon,  have
simultaneously  entered into an agreement with Fila requiring them to sell their
Dixon shares to Fila upon the closing of the tender offer and at the same price,
and to vote their shares in favor of the merger.

     "Through the  acquisition  of Dixon,  FILA will enter a market with a great
potential and will benefit from strong synergies. This transaction is an example
of our commitment to growth,  even in a highly  competitive  environment such as
the American market", said Massimo Candela, CEO of Fila.

     "This  exciting   combination   creates  multiple   opportunities  for  our
customers, employees, suppliers and partners," said Mr. Pala. Joyce adds, "It is
apparent that Dixon's  manufacturing  consolidation and  restructuring  efforts,
system  investments  and  aggressive  marketing and sales efforts these past few
years have not gone unnoticed within our industry.  It is not surprising that we
would  be  viewed  as a  significant  enhancement  to  FILA's  global  strategy.
Employees,  customers  and  consumers  will benefit from the greater  resources,
scale and opportunities of the combined companies."

     Lazard & Co.  served as Fila's  financial  advisor in  connection  with the
proposed transaction.  After reviewing the terms of the proposed transaction and
receiving an opinion from Sheldrick,  McGehee & Kohler,  Inc. that the $7.00 per
share  consideration  to be  received  by  Dixon's  stockholders  is fair from a




financial point of view, Dixon's board of directors approved the transaction and
agreed to  recommend  that  Dixon's  shareholders  tender their shares in Fila's
tender offer and approve and adopt the merger agreement and the merger.

     The acquisition is financed by Banca Intesa,  Italy's  largest bank,  which
has had an  ownership  stake in Fila since 1999  through  its  Merchant  Banking
operations.  Banca Intesa is also providing an additional back-up line of credit
in the event of a refinancing of any of Dixon's existing indebtedness.

Notice To Investors

     This  announcement is neither an offer to purchase nor a solicitation of an
offer to sell securities.  The tender offer for the outstanding  shares of Dixon
common stock described in this  announcement has not commenced.  At the time the
offer is commenced,  a Fila  subsidiary  will file a tender offer statement with
the Securities and Exchange  Commission,  and Dixon will file a solicitation and
recommendation  statement with respect to the offer.  The tender offer statement
(including an offer to purchase, a related letter of transmittal and other offer
documents) and the solicitation/recommendation  statement will contain important
information  that  should be read  carefully  before any  decision  is made with
respect to the tender offer.  Those  materials  will be made  available to Dixon
security holders at no expense to them. In addition, all of those materials (and
all other offer  documents  filed with the Securities  and Exchange  Commission)
will be  available  at no charge on the  Securities  and  Exchange  Commission's
Website at http://www.sec.gov/.

About Dixon Ticonderoga Company:

     Dixon,  with operations  dating back to 1795, is one of the oldest publicly
held  companies in the U.S. Its consumer group  manufactures  and markets a wide
range of writing instruments,  art materials and office products,  including the
well-known  Ticonderoga(R),  Prang(R)  and  Dixon(R)  brands.  Headquartered  in
Heathrow,  Florida, Dixon employs approximately 1,600 people at eight facilities
in the U.S., Canada,  Mexico, the U.K. and China. For more information about the
company see Dixon's website at www.prang.com.

About Fila:

     FILA,  with  operations  dating back to 1920,  is a privately  held Italian
company.  It  manufactures  and  markets  a wide  range of  design  and  writing
instruments,  art  materials  and  modeling  paste.  Its  leading  brands in the
European market are Giotto, Tratto, Pongo, Das and Dido. Headquartered in Milan,
Italy,  Fila's  group  employs  about 600  people at four  facilities  in Italy,
France, Spain and Chile.




Cautionary Statement Regarding Forward-Looking Information

     Certain  matters  discussed  in this  press  release  are  "forward-looking
statements" intended to qualify for the safe harbors from liability  established
by  the  Private  Securities   Litigation  Act  of  1995.  Such  forward-looking
statements  are subject to certain  risks and  uncertainties,  which could cause
actual  results  to  differ   materially  from  those   currently   anticipated.
Stockholders,  potential investors and other readers are urged to consider these
factors carefully in evaluating the forward-looking  statements.  In particular,
because  the   consummation  of  the  Fila  tender  offer  and  the  merger  are
conditioned,  among other things,  on at least a 66 2/3% of Dixon's  outstanding
common  shares being  tendered and not withdrawn  prior to the final  expiration
date of the  offer and other  conditions,  there is not and can be no  assurance
that  the  Fila   tender   offer  or  the  merger  will  be   consummated.   The
forward-looking  statements  made  herein  are only  made as of the date of this
press  release  and  we  undertake  no   obligation  to  publicly   update  such
forward-looking statements to reflect subsequent events or circumstances.

Fila Media Relations Contact:  Dixon Ticonderoga Investor Relations Contact:

Mark Harnett                        Gino N. Pala, Co-CEO
MacKenzie Partners, Inc.            (407) 829-9000
(212) 929-5877
                                    Richard F. Joyce, Co-CEO
                                    (407) 829-9000


---------------------------------------

Press Release for Mexican Stock Exchange Only

                         RELEVANT ISSUE REPORT, RELEASED
                          TO THE MEXICAN STOCK EXCHANGE


     The company FILA- Fabbrica Italiana Lapis ed Affini S.p.A. ("FILA"), agreed
on this  date,  to acquire  the total  outstanding  shares of Dixon  Ticonderoga
Company ("DTC"), a U.S. based corporation trading in the American stock exchange
market.  The transaction has been approved by the respective boards of directors
of FILA and DTC. The tender offer for the shares of DTC will  commence,  subject
to certain conditions, on or about January 7th, 2005. The shares of DTC actually
owned by different  members of the board of DTC,  amongst them, Mr. Gino N. Pala
and Mr. Richard F. Joyce, will also be sold to FILA.

     DTC is the major  shareholder  of Grupo Dixon,  S.A. de C.V.  ("DIXON"),  a
public  holding  company  controlling  Dixon  Operadora,  S.A.  de  C.V.,  Dixon
Ticonderoga de Mexico,  S.A. de C.V., Dixon  Comercializadora,  S.A. de C.V. and
Sevidix,  S.A.  de  C.V..  The  capital  structure,  ownership,  management  and
operations  administration  of DIXON and its subsidiaries will not be relevantly
affected in any term or  condition  by the  transaction  mentioned  hereof.  The
actual  management of DIXON will  continue to work in their  present  positions,
specifically its General Manager,  Mr. Diego Cespedes Creixell and his executive
team.  Other than Mr. Cespedes the non-independent  members of the board will be
replaced by new members appointed by FILA. The actual independent members of the
board will remain, fulfilling their board duties.

     DTC, with  operations  dating back to 1795,  is one of the oldest  publicly
held  companies in the U.S. Its consumer group  manufactures  and markets a wide
range of writing instruments,  art materials and office products,  including the
well-known  Ticonderoga(R),  Prang(R)  and  Dixon(R)  brands.  Headquartered  in
Florida U.S.A.,  DTC employs  approximately  1,600 people at eight facilities in
the U.S., Canada, Mexico, the U.K. and China.

     FILA,  with  operations  dating back to 1920,  is a privately  held Italian
company.  It  manufactures  and  markets  a wide  range of  design  and  writing
instruments,  art  materials  and  modeling  paste.  Its  leading  brands in the
European market are Giotto, Tratto, Pongo, Das and Dido.  Headquarterd in Milan,
Italy, FILA employs about 600 people at four facilities in Italy,  France, Spain
and Chile.




     Amongst other benefits, the General Manager of DIXON foresees the following
benefits derived from the transaction:

     1.   Access  to state-of-the-art technologies for the production of art and
          writing instruments.

     2.   Broadened  marketing of our products  through the actual  distribution
          network,  established decades ago, in the European Community,  Eastern
          Europe, Middle East, Northern Africa and South America.

     3.   Access to productive and commercial synergies between the DTC, DIXON &
          FILA plants that today operate in The United  States,  Canada,  Italy,
          France, Spain, United Kingdom, China, Chile and Mexico.

     4.   Distribution of the actual FILA product lines manufactured and sold in
          Europe into the American Continent.

     5.   Access to a broader global supply network.

     6.   A united strength,  thus creating  greater  economies of scale for the
          benefit of the new enterprise.



                 Tultitlan, Estado de Mexico, December 17, 2004


---------------------------------------

Memorandum to be distributed to employees:

To:   All Employees

From: Gino Pala and Rick Joyce

Date: December 17, 2004


     On  Wednesday,  Dixon's  Board  of  Directors  voted  to  approve  a merger
agreement  with  Fila-Fabbrica  Italiana  Lapis ed Affini S.p.A.  to acquire the
company.  Attached is a copy of the news  release  containing  more  information
about the agreement.

     Because we are a publicly traded company,  this transaction involves strict
legal  requirements  that must be followed.  First, we were legally  required to
inform the investment  community.  Having done so, we now want to share the news
with you. Additional  information will be available in the coming days and weeks
and we will do our best to keep you informed in a timely manner.

     First, some legal housekeeping:

     o    Until the  transaction is completed,  we must continue to operate on a
          "business as usual" basis.
     o    We cannot share any confidential  information  during this period.  If
          you have any questions about this, please contact Rick Joyce.
     o    In  addition  to  employee  meetings,  we will  maintain  the  flow of
          communication  through  e-mail,  other  written  communication  or our
          Resource Line.  
     o    Any and all media inquiries should be directed to either of us.

     Legalities  aside, you have every reason to take pride in the work you have
done and the success you have  achieved to bring your Company to this  juncture.
Fila is a well respected,  financially secure,  European company with no current
redundancies in our markets.  While we cannot speak for Fila as to future plans,
it would  appear that the strong  performance  of the current team is what makes
Dixon a desirable acquisition.




Additional Information

     This  announcement is neither an offer to purchase nor a solicitation of an
offer to sell securities.  The tender offer for the outstanding  shares of Dixon
common stock described in this  announcement has not commenced.  At the time the
offer is commenced,  a Fila  subsidiary  will file a tender offer statement with
the Securities and Exchange  Commission,  and Dixon will file a solicitation and
recommendation  statement with respect to the offer.  The tender offer statement
(including an offer to purchase, a related letter of transmittal and other offer
documents) and the solicitation/recommendation  statement will contain important
information  that  should be read  carefully  before any  decision  is made with
respect to the tender offer.  Those  materials will be made available to holders
of Dixon common stock at no expense to them. In addition, all of those materials
(and  all  other  offer   documents  filed  with  the  Securities  and  Exchange
Commission)  will be  available  at no charge  on the  Securities  and  Exchange
Commission's Website at http://www.sec.gov/.


----------------------------------

Internal announcement script:

     On  Wednesday,  our  Board of  Directors  voted to accept a  proposal  from
Fila-Fabbrica  Italiana Lapis ed Affini S.p.A. to acquire the company for $7 per
share.  A news release that details the  transaction  has been issued and copies
are available for you at the end of our meeting today.

     Obviously,  this is a major  decision that affects all of us and management
wants you to know that all of us will work with you throughout this  transition.
Throughout the process, we will continue to keep you informed and I'll talk more
about that later.

     Let me stress three important points about our responsibilities during this
process:

     One:  Fila is expected to begin what's known as the tender offer by Friday,
January 7, 2005.  The offer will remain open not less than 20 business  days, or
about a month.  Fila has the right to extend the tender  offer but not beyond 75
days after yesterday. Depending on the number of shares purchased by Fila in the
tender offer,  the merger could occur almost  immediately  after the offer or as
long as three to four months  later.  During this  period,  we will  operate the
business as normal so we don't lose any momentum in the event something  happens
and the deal does not close as envisioned.

     Two: It is very  important that we all work together to continue to operate
our business as usual.  We will do our best to keep you informed  throughout the
process and we are counting on you to do your jobs.

     Three:  Until the  merger  is  completed,  Fila and Dixon are two  separate
corporations.   Both   companies  are  obligated  to  manage  their   businesses
independently.  We must not share  confidential  information  with  Fila  unless
approved by Gino or Rick. As always, we cannot disclose confidential information




or trade  secrets to anyone  outside the company,  including  media,  vendors or
competitors.

     Prior to the closing, Fila and Dixon remain separate companies. While there
can and will be some planning for post-closing integration of the two companies,
the   exchange   of   competitively   sensitive   information   is   restricted.
Representatives  from Fila will be here from time to time to begin that planning
process.

     Let me use an analogy to help  clarify  this  merger  agreement.  It's like
buying and selling a house.  Fila has signed an agreement to buy our house.  The
sale will close  sometime  the first part of next year.  In the interim  period,
they are not  allowed  to move into our house or make any  changes to our house.
While we are in this  interim  period,  we need  your  support  and focus on our
business.

     There may be media  coverage  tonight and in the next few days.  Many facts
will be accurate but some facts may be distorted in this process.  The media may
contact you asking for information and asking for your comments.  Do not respond
to media inquiries. Please direct all calls to either Gino or Rick.

     In  addition  to the  media,  please do not  speculate  to our  vendors  or
customers  about  this  transaction  or  provide  Fila's   representatives   any
confidential  information unless directed by either Gino or Rick. If you do, you
are putting  yourself  and the Company at risk and we don't want anyone to be at
risk.

     We expect that you will have a number of  questions  now and in the days to
come.  Therefore,  we have prepared a Q&A for you and other  interested  parties
regarding the transaction  and it is being  distributed to you now. If something
is not covered,  please feel free to ask, but please understand that the Federal
securities  laws  limit the  extent  to which we might  answer.  As the  process
proceeds,   we  will  be  scheduling  additional  meetings  to  provide  updated
information.  After this meeting, should you have any further questions,  please
give Shane a call.

     In closing,  we are excited about the opportunities  this merger brings and
thank you for putting us in this enviable position.

Additional Information

     This  announcement is neither an offer to purchase nor a solicitation of an
offer to sell securities.  The tender offer for the outstanding  shares of Dixon
common stock described in this  announcement has not commenced.  At the time the
offer is commenced,  a Fila  subsidiary  will file a tender offer statement with
the Securities and Exchange  Commission,  and Dixon will file a solicitation and
recommendation  statement with respect to the offer.  The tender offer statement
(including an offer to purchase, a related letter of transmittal and other offer
documents) and the solicitation/recommendation  statement will contain important
information  that  should be read  carefully  before any  decision  is made with
respect to the tender offer.  Those  materials will be made available to holders
of Dixon common stock at no expense to them. In addition, all of those materials
(and  all  other  offer   documents  filed  with  the  Securities  and  Exchange




Commission)  will be  available  at no charge  on the  Securities  and  Exchange
Commission's Website at http://www.sec.gov/.

------------------------------------------

Questions and answers made available to employees:

1. Why sell now?

     Dixon has a bright  future.  Fila  approached  Dixon  because we are a good
strategic fit. Our employees, customers, consumers, suppliers and other business
partners will benefit from the greater resources and  opportunities  afforded as
part of a larger company.

2. Why Fila?

     In many ways,  Fila's market position in Europe parallels  Dixon's position
with Ticonderoga,  Prang, Mapita, Vinci, Dixon and Vividel in the Americas. Fila
is a leading  manufacturer and marketer of art products under the Giotto and DAS
brands,   and  writing   instruments   under  the  Tratto  brand.  With  Dixon's
distribution in the mass market, art, school, office and industrial segments and
the  equity  of our  existing  brands  in the  Americas,  Fila will now have the
platform to further penetrate these markets. There is substantial opportunity to
augment  Dixon's  already  robust  product  offering  with  new,   exciting  and
high-quality products from the existing Fila line.


3. Will Gino Pala and Rick Joyce still lead Dixon?

     Gino and Rick have  agreed to lead Dixon  during the  transition  period to
ensure  seamless  integration  with  Fila,  but  it is  anticipated  that  their
employment will end once that transition is complete. However, it is anticipated
that  substantially all of the other current operating  management of Dixon will
remain.

4. Will Fila be laying off Dixon employees after the sale?

     Since  Fila is  based  in  Italy,  we do not  anticipate  many  duplicative
positions.  We believe that Fila  recognizes  the talent and  dedication  of our
employees and desires to keep our workforce largely intact.

5. Will Fila close Dixon's plants or offices?

     As far as Dixon is concerned  it will be business as usual.  We are unaware
of any immediate plans to shut down or relocate any facilities.

6. What will change at Dixon?




     Some things may change over time.  This  transaction is about  opportunity.
Employees,  customers,  suppliers and other business  partners will benefit from
the greater resources, scale and opportunities of a larger company.

7. What will happen to employee stock options?

     The holders of vested  employee  stock options will be able to cash out the
"spread"  on their  options  or they may elect to  exercise  them and tender the
resulting shares in the Fila tender offer. Unvested stock options will vest.

8. Will our benefit plan change?

     We do not anticipate any changes in the Dixon benefit plan.

9. What if employees have additional questions?

     Employees  may  direct   additional   questions  to  our   ResourceLine  at
1-800-824-9430, Ext. 529.

Additional Information

     This  announcement is neither an offer to purchase nor a solicitation of an
offer to sell securities.  The tender offer for the outstanding  shares of Dixon
common stock described in this  announcement has not commenced.  At the time the
offer is commenced,  a Fila  subsidiary  will file a tender offer statement with
the Securities and Exchange  Commission,  and Dixon will file a solicitation and
recommendation  statement with respect to the offer.  The tender offer statement
(including an offer to purchase, a related letter of transmittal and other offer
documents) and the solicitation/recommendation  statement will contain important
information  that  should be read  carefully  before any  decision  is made with
respect to the tender offer.  Those  materials will be made available to holders
of Dixon common stock at no expense to them. In addition, all of those materials
(and  all  other  offer   documents  filed  with  the  Securities  and  Exchange
Commission)  will be  available  at no charge  on the  Securities  and  Exchange
Commission's Website at http://www.sec.gov/.

-----------------------------------------

Letter to venders, suppliers and others with whom Dixon does business:

     We are writing to tell you of some important  news about Dixon  Ticonderoga
Company. This morning, we announced an agreement under which our company will be
acquired by Fila Fabbrica  Italiana  Lapis ed Affini  S.p.A.,  headquartered  in
Milan,  Italy.  In addition to the  information  contained in the attached press
release, we would like to detail why we, at Dixon and Fila, are so excited about
this  acquisition  and why it represents a great  opportunity for our customers,
employees, suppliers and other business partners.

     Both companies have unique  strengths  across a broad range of art, writing
and marking  categories.  This  combination  will allow us to  capitalize on our
respective strengths,  rationalize our product lines and increase  manufacturing




efficiencies. When the two companies are combined in first quarter 2005, the new
organization will have combined revenues of nearly $250 million.

     Fila is a leading  manufacturer  and  marketer  of art  products  under the
Giotto and DAS brands,  and writing  instruments  under the Tratto  brand.  They
market primarily in the European and African markets and are the European leader
in school products for drawing,  coloring and modeling.  Known for their product
quality, they are the preferred brand among art educators,  parents and children
in those markets.  Their brands hold a unique place in the minds and memories of
European consumers, many of whom grew up with the Giotto brand.

      In many ways, Fila's market position in Europe parallels Dixon's position
with Ticonderoga, Prang, Mapita, Vinci and Vividel in the Americas. With Dixon's
distribution in the mass market, art, school, office and industrial segments and
the equity of our existing brands in the Americas, Fila will now have the
platform to further penetrate these markets. There is substantial opportunity to
augment Dixon's already robust product offering with new, exciting and
high-quality products from the existing Fila line.

     From a distribution standpoint,  the merged company will be a global player
with  manufacturing  and distribution  facilities  throughout the U.S.,  Canada,
Latin America,  Europe and Asia. In contrast to a number of our competitors,  we
will continue to leverage our global  manufacturing  assets and expertise in the
development of new,  innovative products while ensuring both low-cost production
and high quality.  This  acquisition will enable us to meet the needs of many of
our global customers in a manner not previously possible.

     From an organizational  standpoint,  we have virtually no redundancies.  As
many of you know, we have been  restructuring our sales and marketing teams here
in the U.S. This process is substantially complete, adding some new faces to our
team of long-term Dixon contributors.

     Today, we have possibly the strongest sales and marketing team we have ever
fielded and we are  gratified  to tell you that this same team will  continue to
work with you to grow our business together. The two companies will merge as one
global  organization,  yet will maintain the strong regional sales and marketing
teams and important customer relationships that exist worldwide today.

     We hope this answers some of the many questions  that naturally  arise when
an  acquisition  is  announced.  We  invite  you to  contact  us if you have any
questions.

     Thank you for your business and your ongoing support.



Gino Pala                                 Rick Joyce
Chairman, Co-Chief Executive Officer      President, Co-Chief Executive Officer



Rick Asta                                 Don Currie
Executive Vice President                  Senior  Vice  President,
Chief Financial Officer                   Marketing  & Sales




Additional Information

     This  announcement is neither an offer to purchase nor a solicitation of an
offer to sell securities.  The tender offer for the outstanding  shares of Dixon
common stock described in this  announcement has not commenced.  At the time the
offer is commenced,  a Fila  subsidiary  will file a tender offer statement with
the Securities and Exchange  Commission,  and Dixon will file a solicitation and
recommendation  statement with respect to the offer.  The tender offer statement
(including an offer to purchase, a related letter of transmittal and other offer
documents) and the solicitation/recommendation  statement will contain important
information  that  should be read  carefully  before any  decision  is made with
respect to the tender offer.  Those  materials will be made available to holders
of Dixon common stock at no expense to them. In addition, all of those materials
(and  all  other  offer   documents  filed  with  the  Securities  and  Exchange
Commission)  will be  available  at no charge  on the  Securities  and  Exchange
Commission's Website at http://www.sec.gov/.

----------------------------------------

Talking points for discussions with employees:

     o Fila and  Dixon  announced  today  that they  have  reached a  definitive
agreement for the acquisition by Fila of all the outstanding shares of Dixon for
$7.00 per share in cash.

     o We expect that the tender offer will begin on about  January 7, 2005.  It
must remain open for at least 20 business days. If successful,  the tender offer
will be followed by a merger of the Company with a subsidiary of Fila.

     o When closed,  today's  transaction  will deliver  immediate  value to all
Dixon shareholders.

     o In the meantime, it's business as usual during this transition. We intend
to keep  providing  the same quality  products and  exceptional  service we have
always been known for.

     o  Employees,  customers  and  consumers  will  benefit  from  the  greater
resources,  scale  and  opportunities  of  a  larger  company,  enabling  us  to
accelerate our growth and new product development.




     o We need to stay focused on delivering  the business  results we've agreed
on for 2004.

     o Dixon will continue to be headquartered in Heathrow,  Florida.  Key Dixon
operating management is expected to be retained by Fila.

     o  Additional  questions  should be referred to Gino Pala,  Rick Joyce,  or
their   designees.   For  employee   matters,   utilize  the   ResourceLine   at
1-800-824-9430, Ext. 529.

Additional Information

     This  announcement is neither an offer to purchase nor a solicitation of an
offer to sell securities.  The tender offer for the outstanding  shares of Dixon
common stock described in this  announcement has not commenced.  At the time the
offer is commenced,  a Fila  subsidiary  will file a tender offer statement with
the Securities and Exchange  Commission,  and Dixon will file a solicitation and
recommendation  statement with respect to the offer.  The tender offer statement
(including an offer to purchase, a related letter of transmittal and other offer
documents) and the solicitation/recommendation  statement will contain important
information  that  should be read  carefully  before any  decision  is made with
respect to the tender offer.  Those  materials will be made available to holders
of Dixon common stock at no expense to them. In addition, all of those materials
(and  all  other  offer   documents  filed  with  the  Securities  and  Exchange
Commission)  will be  available  at no charge  on the  Securities  and  Exchange
Commission's Website at http://www.sec.gov/.

-----------------------------------------

Questions and Answers Made Available to the Media and Others:

1. What are the terms of the agreement?

     Fila  will  acquire  Dixon  for  $7.00  per  share  in  cash or for a total
acquisition price of approximately $23 million.  That price is approximately 68%
greater than the closing price of the Dixon shares on August 30, 2004,  the date
that we began to negotiate with Fila. On about January 7, 2005,  Fila expects to
begin a tender offer to buy all of Dixon's outstanding common shares. The tender
offer will  remain open for at least 20 business  days.  After that,  Dixon will
merge with a  subsidiary  of Fila,  and in this  merger  Fila will  acquire  the
remaining  shares that were not  tendered  into the offer and at the same price.
After the merger, Dixon will become a wholly owned subsidiary of Fila.

2. What are the conditions to the tender offer and the merger?

     The tender offer will be  conditioned  upon Fila acquiring at least 66 2/3%
of the outstanding  shares of Dixon common stock in the tender offer,  and other
customary  conditions.  Shareholders owning about 66-2/3% of Dixon's outstanding
shares,  including Mr. Pala and Mr.  Joyce,  have agreed to sell their shares in
connection with the offer. For the merger, there are only a few other, customary
conditions.  The  approval  of the  merger  by  Dixon's  shareholders  might  be
required, depending on the number of Dixon shares bought in the tender offer. If
Fila acquires 90% or more of Dixon's shares in the tender offer, then the merger




can close without the vote of the Dixon shareholders. However, if fewer than 90%
of the shares are acquired in the tender offer, then the merger must be approved
by shareholders holding 66-2/3 of the outstanding Dixon shares, including Fila.

3.  Is the  cash  offer  contingent  on the  buyer  obtaining  any  type of debt
financing?

     No. This is a total cash offer.  We believe they have  sufficient  cash and
access to financing to close this transaction in a timely manner.

4. When do you expect the transaction to close?

     The tender offer could close as early as the first part of February.  Then,
if Fila acquires 90% or more of Dixon's  shares in the tender offer,  the merger
probably  will close very  shortly  after the  tender  offer  because no vote of
shareholders is required. However, if Fila acquires fewer than 90% of the shares
in the tender offer,  it may take a month or more to close the merger  because a
shareholder vote would be required.

5. Do Dixon's shareholders need to approve the transaction?

     The  approval  of the merger by  Dixon's  shareholders  might be  required,
depending  on the number of Dixon  shares  bought in the tender  offer.  If Fila
acquires 90% or more of Dixon's shares in the tender offer,  then the merger can
close without the vote of the Dixon shareholders.  However, if fewer than 90% of
the shares are acquired in the tender offer, then the merger must be approved by
shareholders  holding 66-2/3% of the outstanding Dixon shares,  including shares
purchased by Fila in the tender offer.

6. Why is the board willing to sell at this price?

     The board  determined that the transaction was in the best interests of the
stockholders.  The price is price is approximately  68% greater than the closing
price of the Dixon shares on August 30, 2004,  the date Dixon began to negotiate
with Fila.

7. What are the underlying benefits of the merger for Dixon's business?

     The transaction  offers a premium price for our  stockholders  and provides
the  critical  mass to  accelerate  the recent  successes  brought on by Dixon's
restructuring,  manufacturing  consolidation,  system investments and aggressive
marketing and sales  efforts.  Employees,  customers and consumers  will benefit
from the greater resources, scale and opportunities of a truly global company.

8. Were there any other candidates or offers considered?

     Information  such as this will be  included in the tender  offer  documents
that will be distributed to stockholders when the tender offer commences. We are
confident our decision to sell  provides a premium  price for our  stockholders,




provides  growth  opportunities  for employees and enables us to form a stronger
overall company to serve our customers.

9. Who should I contact regarding my stock certificate(s)?

     It is not  necessary  to  contact  anyone at this time.  Stockholders  will
receive the necessary information in the mail within the next few weeks.

Additional Information

     This  announcement is neither an offer to purchase nor a solicitation of an
offer to sell securities.  The tender offer for the outstanding  shares of Dixon
common stock described in this  announcement has not commenced.  At the time the
offer is commenced,  a Fila  subsidiary  will file a tender offer statement with
the Securities and Exchange  Commission,  and Dixon will file a solicitation and
recommendation  statement with respect to the offer.  The tender offer statement
(including an offer to purchase, a related letter of transmittal and other offer
documents) and the solicitation/recommendation  statement will contain important
information  that  should be read  carefully  before any  decision  is made with
respect to the tender offer.  Those  materials will be made available to holders
of Dixon common stock at no expense to them. In addition, all of those materials
(and  all  other  offer   documents  filed  with  the  Securities  and  Exchange
Commission)  will be  available  at no charge  on the  Securities  and  Exchange
Commission's Website at http://www.sec.gov/.

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