a6687470.htm
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934

For the month of April 2011
Commission File Number: 001-06439

SONY CORPORATION
(Translation of registrant's name into English)

1-7-1 KONAN, MINATO-KU, TOKYO, 108-0075, JAPAN
(Address of principal executive offices)

The registrant files annual reports under cover of Form 20-F.

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F,
 
Form 20-F  X
Form 40-F __
 
Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934, Yes No X
 
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):82-______
 
SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
SONY CORPORATION
 
(Registrant)
   
   
 
By:  /s/  Masaru Kato
 
                (Signature)
 
Masaru Kato
 
Executive Vice President and
 
Chief Financial Officer
 
Date: April 19, 2011

List of materials

Documents attached hereto:
 
i) Press release announcing Sony Ericsson reports first quarter 2011 results

 
 
 

 
 
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PRESS RELEASE April 19, 2011
 
Sony Ericsson reports first quarter 2011 results
 
Highlights:
 
Shift to Android-based smartphone portfolio drives profitability
 
Smartphone share of total sales more than doubled year-on-year
 
Xperia™ arc, Xperia™ PLAY and Xperia™ neo began shipping towards the end of the quarter
 
Some supply chain disruption due to the Japan earthquake


The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the first quarter ended March 31, 2011 is as follows:

      Q1 2010       Q4 2010       Q1 2011  
Number of units shipped (million)      10.5       11.2       8.1  
Average selling price (Euro)
    134       136       141  
Sales (Euro m.)
    1,405       1,528       1,145  
Gross margin (%)
    31 %     30 %     33 %
Operating income (Euro m.)
    20       39       19  
Operating margin (%)
    1 %     3 %     2 %
   Restructuring charges (Euro m.)
    -3       -3       -  
   Operating income excl. restructuring charges (Euro m.)
    23       43       19  
   Operating margin excl. restructuring charges (%)
    2 %     3 %     2 %
Income before taxes (IBT) (Euro m.)
    18       35       15  
   IBT excl. restructuring charges (Euro m.)
    21       39       15  
Net income (Euro m.)
    21       8       11  

Bert Nordberg, President & CEO of Sony Ericsson commented, “Sony Ericsson’s profitability continues as we accelerate our shift towards an Android-based smartphone portfolio, with smartphones comprising over 60% of our total sales during the quarter. Towards the end of the quarter we introduced the highly anticipated Xperia™ arc and Xperia™ PLAY, which have been well received by both operators and consumers around the world. However, the Japan earthquake made it a challenging quarter operationally and we are experiencing some disruptions to our supply chain. We will continue to evaluate the situation.”

Units shipped during the quarter were 8.1 million, a 23% decrease year-on-year and a 28% decrease sequentially, due to a decline in the number of feature phones shipped, introduction of new products towards the end of the quarter and seasonality.
 
Average selling price (ASP) for the quarter was Euro 141, a 5% increase year-on-year and a 4% increase sequentially, as a result of product and geographical mix more than offsetting price erosion.

Sales for the quarter were Euro 1,145 million, a 19% decrease year-on-year and 25% decrease sequentially.
 
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The gross margin for the quarter was 33%, an increase of 2 percentage points year-on-year and an increase of 3 percentage points sequentially, which includes the impact from higher ASP and benefit of some larger than normal items relating to royalty matters and warranty estimates.

Income before taxes for the quarter was a profit of Euro 15 million, a decrease of Euro 3 million year-on-year and a decrease of Euro 20 million sequentially, with the impact of lower sales offset by higher gross margin percentage and lower operating expenses.

Net income for the quarter was Euro 11 million, a decrease of Euro 10 million compared to the same period previous year which included a tax benefit. Net income increased Euro 3 million sequentially, despite a decline in income before taxes of Euro 20 million, reflective of a lower effective tax rate.  

Cash flow from operating activities during the quarter was negative Euro 353 million, mainly due to inventory investments, non cash items in the income statement and seasonality. New external borrowings of Euro 375 million were made during the quarter to enhance liquidity and growth, resulting in total borrowings of Euro 604 million at the end of the quarter. Total cash balances at March 31, 2011 amounted to Euro 599 million.     

Sony Ericsson estimates that its market share for smartphones during the quarter was approximately 5% in units and approximately 3% in value.

Sony Ericsson forecasts modest growth in total units in the global handset market for 2011.


The liquid identity is a registered trademark of Sony Ericsson Mobile Communications AB. Xperia™ is a trademark of Sony Ericsson Mobile Communications AB. Sony is a registered trademark of Sony Corporation. Ericsson is a registered trademark of Telefonaktiebolaget LM Ericsson. Any rights not expressly granted herein are reserved and subject to change without prior notice.
 
 
EDITOR’S NOTES:

Financial statements:
Consolidated income statement
Consolidated income statement – isolated quarters
Consolidated balance sheet
Consolidated statement of cash flows
Consolidated statement of cash flows – isolated quarters
Net sales by market area by quarter

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

- ENDS –

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CONTACTS:

Ericsson investor relations                                                                           
Susanne Andersson (Stockholm) +46 10 719 4631

Sony investor relations                                                                                                           
Yoshinori Hashitani (Tokyo) +81 3 6748 2111
Yas Hasegawa (London) +44 20 7426 8696 


Press / Media
Sony Ericsson global communications and PR
Cathy Davies (London) +44 208 762 5879
Holly Rossetti (London) + 44 208 762 5851
Gustaf Brusewitz (London) +44 208 762 5805

This press release contains forward-looking statements that involve inherent risks and uncertainties.  Sony Ericsson has identified certain important factors that may cause actual results to differ materially from those contained in such forward-looking statements. For a detailed description of risk factors see Sony's and Ericsson's filings with the US Securities and Exchange Commission, particularly each company's latest published Annual Report on Form 20-F.
 
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Sony Ericsson
CONSOLIDATED INCOME STATEMENT
 
   
Jan-Mar
 
EUR million
 
2010
   
2011
   
Change
 
                   
Net sales
    1,405       1,145       -19 %
Cost of sales
    -975       -763       -22 %
Gross profit
    429       382       -11 %
Gross margin %
    31 %     33 %     2 %
                         
Research and development expenses
    -185       -173       -6 %
Selling and administrative expenses
    -238       -199       -16 %
Operating expenses*
    -423       -372       -12 %
                         
Other operating income, net
    14       10       -29 %
Operating income
    20       19       -5 %
Operating margin %
    1 %     2 %     1 %
                         
Financial income
    7       3       -57 %
Financial expenses
    -9       -8       -11 %
Income before taxes
    18       15       -17 %
                         
Taxes
    6       -5          
Minority interest
    -3       1          
Net income
    21       11       -48 %
                         
                         
                         
Number of units shipped (million)
    10.5       8.1       -23 %
ASP (EUR)
    134       141       5 %
 
                     
                     
EUR million
 
Jan-Mar
   
    Jan-Mar
         
Restructuring charges
 
2010
   
2011
         
Cost of sales
    2       -          
Research and development expenses
    -2       -          
Selling and administrative expenses
    -3       -          
Total
    -3       -          
 
* Operating expenses in 2010 have been restated to reflect certain organizational changes.
 
GRAPHIC
 
 
 

 
 
Sony Ericsson
CONSOLIDATED INCOME STATEMENT - ISOLATED QUARTERS

   
2010
   
2011
 
EUR million
    Q1       Q2       Q3       Q4       Q1  
                                         
Net sales
    1,405       1,757       1,603       1,528       1,145  
Cost of sales
    -975       -1,266       -1,130       -1,069       -763  
Gross profit
    429       492       473       459       382  
Gross margin %
    31 %     28 %     30 %     30 %     33 %
                                         
Research and development expenses
    -185       -191       -179       -191       -173  
Selling and administrative expenses
    -238       -272       -241       -236       -199  
Operating expenses*
    -423       -463       -420       -427       -372  
                                         
Other operating income, net
    14       7       10       7       10  
Operating income
    20       36       63       39       19  
Operating margin %
    1 %     2 %     4 %     3 %     2 %
                                         
Financial income
    7       2       7       2       3  
Financial expenses
    -9       -7       -8       -6       -8  
Income before taxes
    18       31       62       35       15  
                                         
Taxes
    6       -16       -12       -27       -5  
Minority interest
    -3       -4       -2       0       1  
Net income
    21       12       49       8       11  
                                         
                                         
Number of units shipped (million)
    10.5       11.0       10.4       11.2       8.1  
ASP (EUR)
    134       160       154       136       141  
 
EUR million
 
2010
   
2011
 
Restructuring charges
    Q1       Q2       Q3       Q4       Q1  
Cost of sales
    2       -33       -3       2       -  
Research and development expenses
    -2       -1       5       0       -  
Selling and administrative expenses
    -3       2       -6       -5       -  
Total
    -3       -32       -4       -3       -  
 
* Operating expenses in 2010 have been restated to reflect certain organizational changes.
 
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­
Sony Ericsson
CONSOLIDATED BALANCE SHEET
 
   
Mar 31
   
Dec 31
   
Mar 31
 
EUR million
 
2010
   
2010
   
2011
 
                   
ASSETS
                 
                   
Total fixed and financial assets
    791       803       791  
                         
Current assets
                       
Inventories
    384       460       510  
Accounts receivable
    849       836       755  
Other assets
    369       295       304  
Other short-term cash investments
    537       276       417  
Cash and bank
    443       329       182  
Total current assets
    2,582       2,196       2,168  
                         
                         
Total assets
    3,373       2,999       2,959  
                         
SHAREHOLDERS' EQUITY AND LIABILITIES
                       
                         
Shareholders' equity
    438       532       496  
Minority interest
    54       42       38  
Total equity
    492       574       534  
                         
Borrowing, Non Current
    100       100       0  
Other long-term liabilities
    37       32       30  
Total long-term liabilities
    137       132       30  
                         
Accounts payable
    829       769       701  
Borrowing, Current
    316       130       604  
Other current liabilities
    1,599       1,394       1,090  
Total current liabilities
    2,744       2,293       2,394  
                         
Total shareholders' equity and liabilities
    3,373       2,999       2,959  
                         
Net cash*
    563       375       -5  
 
* Net cash is defined as cash and bank plus short-term cash investments less interest-bearing liabilities.
 
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Sony Ericsson
CONSOLIDATED STATEMENT OF CASH FLOWS

   
Jan-Mar
 
EUR million
 
2010
   
2011
 
             
OPERATING
           
Net income
    21       11  
Adjustments to reconcile net income to cash
    -44       -137  
      -23       -127  
                 
Changes in operating net assets
    -72       -226  
Cash flow from operating activities
    -94       -353  
                 
INVESTING
               
Investing activities
    27       -14  
Cash flow from investing activities
    27       -14  
                 
FINANCING
               
Financing activities
    150       375  
Cash flow from financing activities
    150       375  
                 
Net change in cash
    83       8  
Cash, beginning of period
    878       605  
Translation difference in Cash
    19       -14  
Cash, end of period
    980       599  
 
 
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Sony Ericsson
CONSOLIDATED STATEMENT OF CASH FLOWS - ISOLATED QUARTERS

   
2010
   
2011
 
EUR million
    Q1       Q2       Q3       Q4       Q1  
                                         
OPERATING
                                       
Net income
    21       12       49       8       11  
Adjustments to reconcile net income to cash
    -44       4       -66       -50       -137  
      -23       16       -17       -42       -127  
                                         
Changes in operating net assets
    -72       13       -38       -86       -226  
Cash flow from operating activities
    -94       29       -54       -128       -353  
                                         
INVESTING
                                       
Investing activities
    27       -15       2       -18       -14  
Cash flow from investing activities
    27       -15       2       -18       -14  
                                         
FINANCING
                                       
Financing activities
    150       0       - 32       - 178       375  
Cash flow from financing activities
    150       0       -32       -178       375  
                                         
Net change in cash
    83       15       -85       -324       8  
Cash, beginning of period
    878       980       1,039       921       605  
Translation difference in Cash
    19       45       -33       7       -14  
Cash, end of period
    980       1,039       921       605       599  
 
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Sony Ericsson
NET SALES BY MARKET AREA BY QUARTER
 
EUR million
 
2010
   
2011
 
Isolated quarters
    Q1       Q2       Q3       Q4       Q1  
Europe, Middle East & Africa *
    711       876       837       795       485  
Americas
    201       223       222       205       151  
Asia
    493       659       544       528       509  
Total
    1,405       1,757       1,603       1,528       1,145  
* of which Western Europe
    525       668       632       569       307  
 
   
2010
   
2011
 
Sequential change (%)
    Q1       Q2       Q3       Q4       Q1  
Europe, Middle East & Africa *
    -26 %     23 %     -4 %     -5 %     -39 %
Americas
    -9 %     11 %     0 %     -8 %     -26 %
Asia
    -12 %     34 %     -17 %     -3 %     -4 %
Total
    -20 %     25 %     -9 %     -5 %     -25 %
* of which Western Europe
    -23 %     27 %     -5 %     -10 %     -46 %
 
   
2010
   
2011
 
Sequential change (%)
    Q1       Q2       Q3       Q4       Q1  
Europe, Middle East & Africa *
    -26 %     23 %     -4 %     -5 %     -39 %
Americas
    -9 %     11 %     0 %     -8 %     -26 %
Asia
    -12 %     34 %     -17 %     -3 %     -4 %
Total
    -20 %     25 %     -9 %     -5 %     -25 %
* of which Western Europe
    -23 %     27 %     -5 %     -10 %     -46 %
 
   
2010
   
2011
 
Year to date
    1003       1006       1009       1012       1103  
Europe, Middle East & Africa *
    711       1,587       2,424       3,219       485  
Americas
    201       424       646       851       151  
Asia
    493       1,152       1,695       2,224       509  
Total
    1,405       3,162       4,765       6,294       1,145  
* of which Western Europe
    525       1,193       1,825       2,393       307  
 
   
2010
   
2011
 
YTD year over year change (%)
    1003       1006       1009       1012       1103  
Europe, Middle East & Africa *
    -27 %     -17 %     -13 %     -14 %     -32 %
Americas
    1 %     7 %     3 %     0 %     -25 %
Asia
    -12 %     3 %     4 %     1 %     3 %
Total
    -19 %     -8 %     -5 %     -7 %     -19 %
* of which Western Europe
    -27 %     -15 %     -10 %     -12 %     -42 %
 
GRAPHIC