a6150554.htm
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934

For the month of January 2010
Commission File Number: 001-06439

SONY CORPORATION
(Translation of registrant's name into English)

1-7-1 KONAN, MINATO-KU, TOKYO, 108-0075, JAPAN
(Address of principal executive offices)

The registrant files annual reports under cover of Form 20-F.

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F,
 
Form 20-F  X
Form 40-F __
 
Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934, Yes No X
 
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):82-______
 
SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
SONY CORPORATION
 
(Registrant)
   
   
 
By:  /s/  Nobuyuki Oneda
 
                (Signature)
 
Nobuyuki Oneda
 
Executive Deputy President and
 
Chief Financial Officer
 
Date: January 22, 2010

List of materials

Documents attached hereto:
 
i) Press release entitled Sony Ericsson reports fourth quarter and full year 2009 results

 
Logo

 
January 22, 2010



Sony Ericsson reports fourth quarter and full year 2009 results

Q4 Highlights:
•  
Improved quarterly financial results reflected success of refreshed portfolio
•  
Transformation programme bearing fruit and to continue
•  
Announced first Android-based phone, the XPERIA™ X10

The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the fourth quarter and full year ended December 31, 2009 is as follows:

      Q4 2009       Q3 2009       Q4 2008    
FY 2009
   
FY 2008
 
Number of units shipped (million)
    14.6       14.1       24.2       57.1       96.6  
Sales (Euro m.)
    1,750       1,619       2,914       6,788       11,244  
Gross margin (%)
    23 %     16 %     15 %     15 %     22 %
Operating income (Euro m.)
    -181       -193       -262       -1,018       -113  
Operating margin (%)
    -10 %     -12 %     -9 %     -15 %     -1 %
Restructuring charges (Euro m.)
    150       2       129       164       175  
Operating income excl. restructuring charges (Euro m.)
    -32       -191       -133       -854       61  
Operating margin excl. restructuring charges (%)
    -2 %     -12 %     -5 %     -13 %     1 %
Income before taxes (IBT) (Euro m.)
    -190       -199       -261       -1,043       -83  
IBT excl. restructuring charges (Euro m.)
    -40       -198       -133       -878       92  
Net income (Euro m.)
    -167       -164       -187       -836       -73  
                                         
Average selling price (Euro)
    120       114       121       119       116  

Bert Nordberg, President, Sony Ericsson comments; “The refreshed portfolio, coupled with the business transformation programme has started to positively impact our financial results. Continued cost saving activities and resource realignment are necessary in order to build a leaner, more efficient organisation capable of meeting the demands of the changing competitive landscape. We will continue to focus on returning the company to profitability by establishing Sony Ericsson as the communication entertainment brand based on an exciting portfolio of mid- and high-end products, such as our recently announced Android-based phone, the XPERIA™ X10. 2010 will still be challenging as the full benefit of cost improvements will not impact results until the second half of the year, however we are confident that our business is on the right track.”   

Units shipped in the quarter were 14.6 million, a sequential increase of 3% and a year-on-year decrease of 40%. Sales for the quarter were Euro 1,750 million, a sequential increase of 8% and a year-on-year decrease of 40%.
 

 
The sequential increase was driven by market seasonality and successful sales of Satio™ and Aino™ phones.   The year-on-year decrease in both units and sales was mainly due to a downturn in the global handset market and a faster than anticipated shift to touch screen phones in the mid-priced sector of the market. Average Selling Price (ASP) for the quarter rose sequentially by 5% to Euro 120 due to a more favourable product mix.
 
Gross margin percentage improved sequentially and year-on-year mainly driven by the successful sales of new, higher-margin phones as well as the positive impact of cost reduction activities.

Income before taxes for the quarter, excluding restructuring charges, was a loss of Euro 40 million compared to a loss of Euro 198 million in the previous quarter.  The reduced loss was due to the improved gross margin and the benefits of reduced operating expenses.  Excluding restructuring charges, Sony Ericsson made a loss for the full year 2009 of Euro 878 million compared with an income of Euro 92 million in 2008. The year-on-year deterioration was mainly attributable to the lower sales.

As of December 31, 2009, Sony Ericsson had a net cash position of Euro 620 million.

During 2009, Sony Ericsson secured external funding of Euro 455 million to strengthen the balance sheet and improve liquidity, out of which Euro 350 million has been guaranteed by the parent companies on a 50/50 basis. Euro 255 million was drawn by the end of 2009, but the remaining Euro 200 million, a two-year committed back-up facility, has not been utilised.

The programme started in mid-2008 to reduce annual operating expenses by Euro 880 million is continuing; with the full benefit expected during the second half of 2010. Since the start of the programme Sony Ericsson has reduced its global workforce by approximately 2,500 people to 9,100 by the end of 2009.  The total restructuring charges taken to date are Euro 339 million, and charges for the full programme are estimated to be well within the previously announced Euro 500 million.

Sony Ericsson estimates that the global handset market in units for the fourth quarter 2009 was flat year-on-year and that its market share was about 5% in the fourth quarter.  Sony Ericsson believes that the global handset market for the full year 2009 decreased in volume by around 8% year-on-year to around 1.1 billion units and that its market share in units for the full year 2009 was about 5%.

Sony Ericsson forecasts a slight growth in units in the global handset market in 2010.

-END –

The liquid identity is a registered trademark of Sony Ericsson Mobile Communications AB.
Aino™, Satio™ and XPERIA™ are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB.
Sony is a registered trademark of Sony Corporation. Ericsson is a registered trademark of Telefonaktiebolaget LM Ericsson.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

EDITOR’S NOTES:

Financial statements:

Consolidated income statement
Consolidated income statement full year
Consolidated income statement isolated quarters
Consolidated balance sheet
Consolidated statement of cash flows
Consolidated statement of cash flows full year
Consolidated statement of cash flows isolated quarters

Additional information:

Net sales by market area, by quarter

Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets.  Our vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment.  Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications.  For more information please visit, www.sonyericsson.com.  
 


 
CONTACTS:

Investors / analysts
Ericsson investor relations
Susanne Andersson (Stockholm) +46 10 719 4631
Lars Jacobsson (Stockholm)  +46 10 719 9489

Sony investor relations
Gen Tsuchikawa (Tokyo)    +81 3 6748 2180
Shinji Tomita (London)      +44 20 7426 8696

Press / media
Sony Ericsson global communications and PR
Aldo Liguori (London) +44 20 8762 5860
Merran Wrigley (London) +44 20 8762 5862

A live webcast of the conference call discussing the company’s results for the fourth quarter and full year ended December 31, 2009 will be available on January 22, 2010 at the following times:

TIMING:
15:30 UK time (GMT)
16:30 Central European time (CET)
10:30 US Eastern time (EST)
00:30 Japan time (JST) January 23, 2010
 
WEBCAST:
A live webcast of the conference call will be available at: www.ericsson.com/ericsson/investors
Or please click here to join the webcast directly: www.thomson-webcast.net/uk/dispatching/?event_id=55bbf43ecfabff7e6e911983a216b4b0&portal_id=ccec29148a44ec4b8077c845c5b4cbba
The archived webcast will be available approximately one hour after the completion of the conference call.

CALL-IN NUMBERS:
UK and Europe +44 20 7806 1956
Sweden +46 8 5352 6407
US: +1 718 354 1389
Japan: +81 3 3570 8228
 
REPLAY:
A replay of the conference call will be available approximately two hours after the completion of the conference call until 11:00 pm UK time on 28 January, 2010.
 
UK and Europe +44 20 7111 1244
Sweden +46 8 5051 3897
US: +1 347 366 9565
Japan: +81 3 5767 9615

Replay pass code: 8140934#

This press release contains forward-looking statements that involve inherent risks and uncertainties.  We have identified certain important factors that may cause actual results to differ materially from those contained in such forward-looking statements. For a detailed description of risk factors see Sony's and Ericsson's filings with the US Securities and Exchange Commission, particularly each company's latest published Annual Report on Form 20-F.
 


Sony Ericsson
CONSOLIDATED INCOME STATEMENT

   
Oct-Dec
 
EUR million
 
2009
   
2008
   
Change
 
                   
Net sales
    1,750       2,914       -40 %
Cost of sales
    -1,341       -2,476       -46 %
Gross profit
    409       438       -7 %
Gross margin %
    23.4 %     15.0 %     8 %
                         
Research and development expenses
    -299       -359       -17 %
Selling and administrative expenses
    -299       -366       -18 %
Operating expenses
    -599       -725       -17 %
                         
Other operating income, net
    8       24       -66 %
Operating income
    -181       -262       -31 %
Operating margin %
    -10.4 %     -9.0 %     -1 %
                         
Financial income
    4       28       -88 %
Financial expenses
    -12       -27       -55 %
Income after financial items
    -190       -261       -27 %
                         
Taxes
    36       81       -56 %
Minority interest
    -12       -7       75 %
Net income
    -167       -187       -11 %
                         
                         
Number of units shipped (million)
    14.6       24.2       -40 %
ASP (EUR)
    120       121       -1 %
                         
                         
EUR Million
 
Oct-Dec
         
Restructuring charges
    2009       2008          
  Cost of sales
    41       67    
  Research and development expenses
    72       35          
  Sales and administrative expenses
    37       24    
  Other operating income, net
    0       3          
Total
    150       129    

 


Sony Ericsson
CONSOLIDATED INCOME STATEMENT

   
Jan-Dec
 
EUR million
 
2009
   
2008
   
Change
 
                   
Net sales
    6,788       11,244       -40 %
Cost of sales
    -5,782       -8,750       -34 %
Gross profit
    1,006       2,494       -60 %
Gross margin %
    14.8 %     22.2 %     -7 %
                         
Research and development expenses
    -1,108       -1,379       -20 %
Selling and administrative expenses
    -964       -1,249       -23 %
Operating expenses
    -2,072       -2,628       -21 %
                         
Other operating income, net
    48       21       -  
Operating income
    -1,018       -113       -  
Operating margin %
    -15.0 %     -1.0 %     -14 %
                         
Financial income
    21       101       -79 %
Financial expenses
    -46       -71       -35 %
Income after financial items
    -1,043       -83       -  
                         
Taxes
    236       31       -  
Minority interest
    -29       -21       35 %
Net income
    -836       -73       -  
                         
                         
Number of units shipped (million)
    57.1       96.6       -41 %
ASP (EUR)
    119       116       2 %
                         
                         
EUR Million
 
Jan-Dec
         
Restructuring charges
    2009       2008          
  Cost of sales
    39       75  
  Research and development expenses
    84       62          
  Sales and administrative expenses
    41       29  
  Other operating income, net
    0       9          
Total
    164       175  




Sony Ericsson
CONSOLIDATED INCOME STATEMENT - ISOLATED QUARTERS

   
2009
   
2008
 
EUR million
    Q4       Q3       Q2       Q1       Q4       Q3       Q2       Q1  
                                                                 
Net sales
    1,750       1,619       1,684       1,736       2,914       2,808       2,820       2,702  
Cost of sales
    -1,341       -1,367       -1,483       -1,591       -2,476       -2,192       -2,168       -1,914  
Gross profit
    409       252       200       145       438       616       653       788  
Gross margin %
    23.4 %     15.5 %     11.9 %     8.4 %     15.0 %     21.9 %     23.1 %     29.2 %
                                                                 
Research and development expenses
    -299       -260       -245       -303       -359       -337       -344       -339  
Selling and administrative expenses
    -299       -205       -235       -225       -366       -303       -310       -270  
Operating expenses
    -599       -465       -480       -528       -725       -640       -653       -610  
                                                                 
Other operating income, net
    8       21       6       13       24       -8       -2       6  
Operating income
    -181       -193       -274       -369       -262       -33       -2       184  
Operating margin %
    -10.4 %     -11.9 %     -16.3 %     -21.3 %     -9.0 %     -1.2 %     -0.1 %     6.8 %
                                                                 
Financial income
    4       3       6       9       28       25       25       24  
Financial expenses
    -12       -9       -15       -10       -27       -15       -14       -15  
Income after financial items
    -190       -199       -283       -370       -261       -23       8       193  
                                                                 
Taxes
    36       42       74       84       81       6       0       -57  
Minority interest
    -12       -6       -4       -6       -7       -8       -3       -3  
Net income
    -167       -164       -213       -293       -187       -25       6       133  
                                                                 
                                                                 
Number of units shipped (million)
    14.6       14.1       13.8       14.5       24.2       25.7       24.4       22.3  
ASP (EUR)
    120       114       122       120       121       109       116       121  
 
 
EUR Million
2009
    2008   
Restructuring charges
    Q4       Q3       Q2       Q1       Q4       Q3       Q2  
  Cost of sales
    41       0       -9       7       67       0       8  
  Research and development expenses
    72       1       9       2       35       26       2  
  Sales and administrative expenses
    37       1       1       3       24       3       1  
  Other operating income, net
    0       0       0       0       3       6       0  
Total
    150       2       1       12       129       35       11  

 


Sony Ericsson
CONSOLIDATED BALANCE SHEET

   
Dec 31
   
Sep 30
   
Jun 30
   
Dec 31
 
EUR million
 
2009
   
2009
   
2009
   
2008
 
                         
ASSETS
                       
                         
Total fixed and financial assets
    779       757       736       590  
                                 
Current assets
                               
Inventories
    358       397       404       531  
Accounts receivable
    832       917       936       1,629  
Other assets
    415       416       379       585  
Other short-term cash investments
    489       464       456       707  
Cash and bank
    389       532       509       418  
Total current assets
    2,483       2,726       2,685       3,870  
                                 
                                 
Total assets
    3,262       3,482       3,421       4,460  
                                 
SHAREHOLDERS' EQUITY AND LIABILITIES
                               
                                 
Shareholders' equity
    381       532       694       1,217  
Minority interest
    47       43       66       57  
Total equity
    428       575       760       1,274  
                                 
Borrowing, Non Current
    0       50       0       0  
Other long-term liabilities
    32       31       30       30  
Total long-term liabilities
    32       81       30       30  
                                 
Accounts payable
    852       1,019       848       990  
Borrowing, Current
    258       105       0       53  
Other current liabilities
    1,692       1,702       1,782       2,113  
Total current liabilities
    2,802       2,826       2,630       3,156  
                                 
Total shareholders' equity and liabilities
    3,262       3,482       3,421       4,460  
                                 
Net cash*
    620       841       965       1,072  


* Net cash is defined as cash and bank plus short-term cash investments less interest-bearing liabilities.
 


Sony Ericsson
CONSOLIDATED STATEMENT OF CASH FLOWS

   
Oct-Dec
 
EUR million
 
2009
   
2008
 
             
OPERATIONS
           
Net income
    -167       -187  
Adjustments to reconcile net income to cash
    48       37  
      -119       -150  
                 
Changes in operating net assets
    -97       -168  
Cash flow from operating activities
    -216       -318  
                 
INVESTMENTS
               
Investing activities
    -10       41  
Cash flow from investing activities
    -10       41  
                 
FINANCING
               
Financing activities
    100       - 46  
Cash flow from financing activities
    100       -46  
                 
Net change in cash
    -126       -323  
Cash, beginning of period
    996       1,473  
Translation difference in Cash
    8       -25  
Cash, end of period
    878       1,125  





Sony Ericsson
CONSOLIDATED STATEMENT OF CASH FLOWS

   
Jan-Dec
 
EUR million
 
2009
   
2008
 
             
OPERATIONS
           
Net income
    -836       -73  
Adjustments to reconcile net income to cash
    135       146  
      -701       73  
                 
Changes in operating net assets
    333       -323  
Cash flow from operating activities
    -368       -250  
                 
INVESTMENTS
               
Investing activities
    -84       -64  
Cash flow from investing activities
    -84       -64  
                 
FINANCING
               
Financing activities
    205       -754  
Cash flow from financing activities
    205       -754  
                 
Net change in cash
    -247       -1,068  
Cash, beginning of period
    1,125       2,155  
Translation difference in Cash
    -1       37  
Cash, end of period
    878       1,125  

 


Sony Ericsson
CONSOLIDATED STATEMENT OF CASH FLOWS - ISOLATED QUARTERS

   
2009
   
2008
 
EUR million
    Q4       Q3       Q2       Q1       Q4       Q3       Q2       Q1  
                                                                 
OPERATIONS
                                                               
Net income
    -167       -164       -213       -293       -187       -25       6       133  
Adjustments to reconcile net income to cash
    48       20       37       29       37       39       40       31  
      -119       -143       -176       -263       -150       15       46       164  
                                                                 
Changes in operating net assets
    -97       49       60       321       -168       88       -142       -101  
Cash flow from operating activities
    -216       -94       -115       58       -318       102       -96       64  
                                                                 
INVESTMENTS
                                                               
Investing activities
    -10       -42       -13       -19       41       -55       -29       -22  
Cash flow from investing activities
    -10       -42       -13       -19       41       -55       -29       -22  
                                                                 
FINANCING
                                                               
Financing activities
    100       159       0       -53       -46       -238       -8       -462  
Cash flow from financing activities
    100       159       0       -53       -46       -238       -8       -462  
                                                                 
Net change in cash
    -126       22       -128       -14       -323       -191       -133       -421  
Cash, beginning of period
    996       965       1,116       1,125       1,473       1,591       1,711       2,155  
Translation difference in Cash
    8       9       -23       5       -25       74       13       -24  
Cash, end of period
    878       996       965       1,116       1,125       1,473       1,591       1,711  

 


Sony Ericsson
NET SALES BY MARKET AREA BY QUARTER
EUR million
                   
   
2009
 
2008
Isolated quarters
 
Q4
Q3
Q2
Q1
 
Q4
Q3
Q2
Q1
Europe, Middle East & Africa *
 
966
875
927
977
 
1,642
1,427
1,386
1,494
Americas
 
222
232
195
200
 
636
703
740
486
Asia
 
562
512
562
559
 
636
678
694
722
Total
 
1,750
1,619
1,684
1,736
 
2,914
2,808
2,820
2,702
* of which Western Europe
 
678
636
678
721
 
1,117
947
900
979
                     
                     
   
2009
 
2008
Sequential change (%)
 
Q4
Q3
Q2
Q1
 
Q4
Q3
Q2
Q1
Europe, Middle East & Africa *
 
10%
-6%
-5%
-40%
 
15%
3%
-7%
-34%
Americas
 
-4%
19%
-3%
-69%
 
-10%
-5%
52%
-24%
Asia
 
10%
-9%
1%
-12%
 
-6%
-2%
-4%
-18%
Total
 
8%
-4%
-3%
-40%
 
4%
0%
4%
-28%
* of which Western Europe
 
7%
-6%
-6%
-35%
 
18%
5%
-8%
-38%
                     
                     
   
2009
 
2008
Year over year change (%)
 
Q4
Q3
Q2
Q1
 
Q4
Q3
Q2
Q1
Europe, Middle East & Africa *
 
-41%
-39%
-33%
-35%
 
-27%
-17%
-20%
-7%
Americas
 
-65%
-67%
-74%
-59%
 
0%
23%
48%
33%
Asia
 
-12%
-25%
-19%
-23%
 
-28%
-17%
-21%
-25%
Total
 
-40%
-42%
-40%
-36%
 
-23%
-10%
-9%
-8%
* of which Western Europe
 
-39%
-33%
-25%
-26%
 
-29%
-14%
-18%
-9%
                     
                     
   
2009
 
2008
Year to date
 
0912
0909
0906
0903
 
0812
0809
0806
0803
Europe, Middle East & Africa *
 
3,744
2,778
1,903
977
 
5,947
4,306
2,879
1,494
Americas
 
850
627
395
200
 
2,566
1,930
1,226
486
Asia
 
2,194
1,633
1,121
559
 
2,731
2,094
1,416
722
Total
 
6,788
5,038
3,419
1,736
 
11,244
8,330
5,522
2,702
* of which Western Europe
 
2,714
2,036
1,400
721
 
3,943
2,826
1,879
979
                     
                     
   
2009
 
2008
YTD year over year change (%)
 
0912
0909
0906
0903
 
0812
0809
0806
0803
Europe, Middle East & Africa *
 
-37%
-35%
-34%
-35%
 
-18%
-15%
-13%
-7%
Americas
 
-67%
-67%
-68%
-59%
 
24%
34%
42%
33%
Asia
 
-20%
-22%
-21%
-23%
 
-23%
-21%
-23%
-25%
Total
 
-40%
-40%
-38%
-36%
 
-13%
-9%
-9%
-8%
* of which Western Europe
 
-31%
-28%
-26%
-26%
 
-19%
-14%
-14%
-9%