SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
D. C. 20549
FORM
6-K
REPORT OF
FOREIGN PRIVATE ISSUER
Pursuant
to Rule 13a-16 or 15d-16 of
the
Securities Exchange Act of 1934
For the
month of January 2010
Commission
File Number: 001-06439
SONY
CORPORATION
(Translation
of registrant's name into English)
1-7-1
KONAN, MINATO-KU, TOKYO, 108-0075, JAPAN
(Address
of principal executive offices)
The
registrant files annual reports under cover of Form 20-F.
Indicate
by check mark whether the registrant files or will file annual reports
under
cover of Form 20-F or Form 40-F,
|
Form
20-F X
|
Form
40-F __
|
Indicate
by check mark whether
the registrant by furnishing the information
contained in
this Form
is also thereby furnishing the information to the
Commission
pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934,
Yes No
X
If "Yes"
is marked, indicate below the file number assigned to the registrant in
connection
with Rule 12g3-2(b):82-______
SIGNATURE
Pursuant to
the requirements of the Securities Exchange Act
of 1934, the registrant has
duly caused this report to be signed on
its behalf by the undersigned,
thereunto duly authorized.
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SONY
CORPORATION
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(Registrant)
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By: /s/ Nobuyuki
Oneda
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(Signature)
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Nobuyuki
Oneda
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Executive Deputy
President and
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Chief
Financial Officer
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Date: January
7, 2010
List of
materials
Documents
attached hereto:
i) Press
release entitled "PLAYSTATION®3 RETAIL SALES EXCEED 3.8 MILLION UNITS
WORLDWIDE DURING THE HOLIDAY SALES SEASON"
FOR
IMMEDIATE RELEASE
Contact: Sony
Computer Entertainment Inc.
Corporate Communications
Tel: 03-6438-8686
PLAYSTATION®3 RETAIL SALES EXCEED 3.8 MILLION UNITS
WORLDWIDE DURING THE HOLIDAY SALES SEASON
Remarkable 76% Increase Compared to the Previous
Year,
Resulting in the Most Successful Holiday Season in the
History of PlayStation®3
Tokyo, January 7, 2010 – Sony
Computer Entertainment Inc. (SCEI) today announced that the holiday season
retail sales of PlayStation®3 (PS3®) computer entertainment systems during the
five weeks following the last week of November 2009*1
exceeded 3.8 million units worldwide*2. The
PS3 platform experienced a 76% increase in hardware sales compared to the same
period in the previous year, marking the highest record sales for PS3 hardware
for a holiday period. With the release of the new slimmer and lighter
PS3 system combined with an exciting line-up of compelling software titles, as
well as with the expansion of new content and services on PlayStation®Network,
with more than 38 million registered accounts*3
worldwide, the PS3 platform continues to surpass its momentum every year and
remains on track to further accelerate the growth of its worldwide installed
base into 2010.
With
continued strong support from game developers and publishers around the world,
highly anticipated and exciting game titles on Blu-ray™ disc were released for
the PS3 system during the holiday season. The software line-up
includes platform-defining franchises that contributed significantly to PS3
hardware sales such as UNCHARTED 2: Among Thieves
from SCE, Ubisoft’s Assassin’s
Creed® II, Infinity Ward’s Call of Duty: Modern Warfare
2 from Activision, and FINAL FANTASY XIII from
SQUARE ENIX CO., LTD. FINAL FANTASY XIII for North
America and Europe/PAL territories will be available on March 9,
2010. In addition to this extensive line-up of software titles,
multimedia capabilities that PS3 offers, including Blu-ray disc player
functionality, combined with various rich content and services available for
download on PlayStation®Network, continue to attract more and more users around
the globe making PS3 the ultimate interactive entertainment system for the
home.
In 2010, SCEI will continue to deploy
various measures to further expand the PS3 software line-up, including highly
anticipated titles such as God
of War 3, Gran Turismo™
5, MAG, Heavy Rain and ModNation
Racers. The company will also vigorously enhance the network
content and services, while tapping into a wider audience through the
introduction of a new Motion Controller*4
supported with a variety of software titles as well as delivering outstanding 3D
experience in homes with 3D stereoscopic games and movies*5,
that is possible only on the PS3 platform.
*1 From
November 23 to December 27 for Japan and Asia, from November 24 to December 28
for North America, and from November 21 to December 25 for Europe and PAL
territories.
*2 Retail
sales number is estimated by SCEI.
*3 Number
as of January 3, 2010.
*4 “Motion
Controller” is a tentative name.
*5 Users
will be able to enjoy 3D stereoscopic games and movies by updating their PS3
system with the supported firmware updates. Details of the firmware
updates will be announced when they become available.
About
Sony Computer Entertainment Inc.
Recognized
as the global leader and company responsible for the progression of
consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI)
manufactures, distributes and markets the PlayStation® game console, the
PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable)
handheld entertainment system and the PlayStation®3 (PS3®)
system. PlayStation has revolutionized home entertainment by
introducing advanced 3D graphic processing, and PlayStation 2 further enhances
the PlayStation legacy as the core of home networked
entertainment. PSP is a handheld entertainment system that allows
users to enjoy 3D games, with high-quality full-motion video, and high-fidelity
stereo audio. PS3 is an advanced computer system, incorporating the
state-of-the-art Cell processor with super computer like power. SCEI,
along with its subsidiary divisions Sony Computer Entertainment America Inc.,
Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea
Inc. develops, publishes, markets and distributes software, and manages the
third party licensing programs for these platforms in the respective markets
worldwide. Headquartered in Tokyo, Japan, SCEI is an independent
business unit of the Sony Group.
###
PlayStation, PS3 and PSP are
registered trademarks of Sony Computer Entertainment Inc. All other
trademarks are property of their respective owners.
