UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 10-Q
 
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2008

or
 
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
COMMISSION FILE NUMBER: 000-28271
 
THE KNOT, INC.
(Exact Name of Registrant as Specified in its Charter)
 
Delaware
(State of incorporation)
13-3895178
(I.R.S. Employer Identification Number)
 
462 Broadway, 6th Floor
New York, New York 10013
(Address of Principal Executive Officer and Zip Code)
 
(212) 219-8555
(Registrant’s Telephone Number, Including Area Code)
 
Indicate by check whether the registrant: (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
 
Yes x   No ¨
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer ¨ Accelerated filer x  
   
Non-accelerated filer ¨ (Do not check if a smaller reporting company.) Smaller reporting company ¨ 
   
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
 
Yes o   Nox
 
As of August 1, 2008, there were 32,102,717 shares of the registrant’s common stock outstanding.
 
 


 
TABLE OF CONTENTS
 
   
Page
Number
 
 
 
4
 
5
 
6
 
7
19
29
30
     
 
31
31
32
32
33
 
34
 

 
SPECIAL NOTE ON FORWARD-LOOKING STATEMENTS
 
This report contains forward-looking statements relating to future events and the future performance of The Knot, Inc. based on our current expectations, assumptions, estimates and projections about us and our industry. These forward-looking statements involve risks and uncertainties. Actual results or events could differ materially from those anticipated in such forward-looking statements as a result of certain factors, as more fully described in Item 1A (Risk Factors) in each of our most recent Annual Report on Form 10-K and Part II of this report, and elsewhere in this report. We undertake no obligation to update publicly any forward-looking statements for any reason, even if new information becomes available or other events occur in the future.
 
Unless the context otherwise indicates, references in this report to the terms “The Knot,” “we,” “our” and “us” refer to The Knot, Inc., its divisions and its subsidiaries.


 
- 3 -

 
PART I - FINANCIAL INFORMATION
 
ITEM 1.
Financial Statements
 
THE KNOT, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(UNAUDITED)
   
June 30,
 
December 31,
 
   
2008
 
2007
 
ASSETS
 
 
      
Current assets:
           
Cash and cash equivalents
 
$
62,438,006
 
$
33,127,457
 
Short-term investments
   
   
72,648,519
 
Accounts receivable, net of allowances of $1,366,367 and $1,416,280 at June 30, 2008 and December 31, 2007, respectively
   
10,327,232
   
14,927,145
 
Accounts receivable from affiliate
   
1,133,729
   
1,327,029
 
Inventories
   
2,971,440
   
1,878,478
 
Deferred production and marketing costs
   
723,539
   
482,833
 
Deferred tax assets, current portion
   
3,748,419
   
3,388,419
 
Other current assets
   
1,628,739
   
1,622,556
 
Total current assets
   
82,971,104
   
129,402,436
 
Long-term investments
   
50,900,000
   
 
Property and equipment, net
   
9,301,126
   
8,497,030
 
Intangible assets, net
   
29,768,185
   
30,952,683
 
Goodwill
   
33,770,366
   
32,105,110
 
Deferred tax assets
   
20,303,910
   
22,017,689
 
Other assets
   
229,274
   
278,517
 
Total assets
 
$
227,243,965
 
$
223,253,465
 
LIABILITIES AND STOCKHOLDERS’ EQUITY
             
Current liabilities:
             
Accounts payable and accrued expenses
 
$
8,363,033
 
$
7,616,431
 
Deferred revenue
   
14,785,519
   
14,665,083
 
Current portion of long-term debt
   
55,173
   
55,173
 
Total current liabilities
   
23,203,725
   
22,336,687
 
Deferred tax liabilities
   
13,746,361
   
14,177,960
 
Other liabilities
   
424,299
   
455,631
 
Total liabilities
   
37,374,385
   
36,970,278
 
Commitments and contingencies (Note 13)
   
   
 
Stockholders’ equity:
             
Preferred stock, $0.001 par value; 5,000,000 shares authorized; no shares issued and outstanding
   
   
 
Common stock, $0.01 par value; 100,000,000 shares authorized;
32,054,575 shares and 31,578,404 shares issued and outstanding at June 30, 2008 and December 31, 2007, respectively
   
320,546
   
315,784
 
Additional paid-in capital
   
196,705,585
   
192,893,753
 
Accumulated deficit
   
(4,056,551
)
 
(6,926,350
)
Accumulated other comprehensive loss
   
(3,100,000
)
 
 
Total stockholders’ equity
   
189,869,580
   
186,283,187
 
Total liabilities and stockholders’ equity
 
$
227,243,965
 
$
223,253,465
 
               
             
See accompanying Notes to Condensed Consolidated Financial Statements

 
- 4 -

 
THE KNOT, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)
 
   
Three Months Ended June 30,
 
Six Months Ended June 30,
 
   
2008
 
2007
 
2008
 
2007
 
Net revenues:
                     
Online sponsorship and advertising
 
$
13,463,493
 
$
12,521,087
 
$
26,373,604
 
$
23,297,544
 
Registry services
   
3,289,226
   
3,356,596
   
5,067,307
   
5,116,587
 
Merchandise
   
7,133,270
   
6,499,767
   
11,727,372
   
11,130,280
 
Publishing and other
   
4,784,675
   
6,108,790
   
9,303,473
   
9,970,443
 
Total net revenues
   
28,670,664
   
28,486,240
   
52,471,756
   
49,514,854
 
Cost of revenues:
                         
Online sponsorship and advertising
   
459,796
   
438,349
   
982,274
   
776,930
 
Merchandise
   
3,424,585
   
3,108,766
   
5,528,954
   
5,273,856
 
Publishing and other
   
1,880,075
   
2,103,614
   
3,724,168
   
3,616,050
 
Total cost of revenues
   
5,764,456
   
5,650,729
   
10,235,396
   
9,666,836
 
Gross profit
   
22,906,208
   
22,835,511
   
42,236,360
   
39,848,018
 
Operating expenses:
                         
Product and content development
   
5,037,395
   
3,306,326
   
9,989,192
   
6,450,299
 
Sales and marketing
   
7,616,849
   
6,447,209
   
15,195,836
   
12,337,337
 
General and administrative
   
5,213,009
   
3,986,588
   
10,021,896
   
8,071,635
 
Depreciation and amortization
   
2,238,208
   
2,198,306
   
4,439,167
   
4,305,901
 
Total operating expenses
   
20,105,461
   
15,938,429
   
39,646,091
   
31,165,172
 
Income from operations
   
2,800,747
   
6,897,082
   
2,590,269
   
8,682,846
 
Interest income, net
   
880,283
   
1,236,279
   
2,082,529
   
2,223,204
 
Income before income taxes
   
3,681,030
   
8,133,361
   
4,672,798
   
10,906,050
 
Provision for income taxes
   
1,390,001
   
3,373,400
   
1,802,999
   
4,511,842
 
                           
Net income
 
$
2,291,029
 
$
4,759,961
 
$
2,869,799
 
$
6,394,208
 
Net earnings per share—basic
 
$
0.07
 
$
0.15
 
$
0.09
 
$
0.21
 
Net earnings per share—diluted
 
$
0.07
 
$
0.15
 
$
0.09
 
$
0.19
 
Weighted average number of common shares outstanding
                         
Basic
   
31,445,490
   
30,898,378
   
31,348,660
   
30,855,336
 
Diluted
   
32,592,425
   
32,759,935
   
32,592,375
   
32,795,590
 
                         
                         
See accompanying Notes to Condensed Consolidated Financial Statements

 
- 5 -


THE KNOT, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
 
   
Six Months Ended June 30,
 
   
2008
 
2007
 
Operating activities
          
Net income
 
$
2,869,799
 
$
6,394,208
 
Adjustments to reconcile net income to net cash provided by operating activities:
             
Depreciation and amortization
   
2,583,658
   
2,373,268
 
Amortization of intangibles
   
1,836,498
   
1,932,633
 
Stock-based compensation
   
1,864,248
   
1,049,973
 
Deferred income taxes
   
1,423,180
   
4,084,800
 
Reserve for returns
   
1,696,012
   
1,872,922
 
Allowance for doubtful accounts
   
(79,142
)
 
181,669
 
Excess tax benefits from stock-based awards
   
(767,000
)
 
 
Other non-cash (income) charges
   
(58,921
)
 
30,161
 
Changes in operating assets and liabilities:
   
 
       
Accounts receivable
   
3,019,146
   
(2,942,086
)
Accounts receivable from affiliate
   
193,300
   
(689,669
)
Inventories
   
(1,015,031
)
 
(708,007
)
Deferred production and marketing costs
   
(210,772
)
 
189,758
 
Other current assets
   
(6,183
)
 
359,057
 
Other assets
   
49,485
   
51,278
 
Accounts payable and accrued expenses
   
276,598
   
(272,978
)
Deferred revenue
   
76,826
   
1,390,630
 
Other liabilities
   
(42,747
)
 
(48,032
)
Net cash provided by operating activities
   
13,708,954
   
15,249,585
 
Investing activities
             
Purchases of property and equipment
   
(3,640,915
)
 
(1,291,064
)
Purchases of short-term investments
   
(63,707
)
 
(75,881,884
)
Proceeds from sales of short-term investments
   
13,937,226
   
32,025,000
 
Purchases of long-term investments
   
(39,600,000
)
 
 
Proceeds from sales of long-term investments
   
44,375,000
   
 
Acquisition of business, net of cash acquired
   
(1,358,355
)
 
100,573
 
Net cash provided by (used in) investing activities
   
13,649,249
   
(45,047,375
)
Financing activities
             
Proceeds from issuance of common stock
   
218,405
   
186,315
 
Proceeds from exercise of stock options and warrants
   
1,088,959
   
715,042
 
Excess tax benefits from stock-based awards
   
767,000
   
 
Repurchase of common stock
   
(122,018
)
 
 
Net cash provided by financing activities
   
1,952,346
   
901,357
 
Increase (decrease) in cash and cash equivalents
   
29,310,549
   
(28,896,433
)
Cash and cash equivalents at beginning of period
   
33,127,457
   
73,633,011
 
Cash and cash equivalents at end of period
 
$
62,438,006
 
$
44,736,578
 
               
             
See accompanying Notes to Condensed Consolidated Financial Statements

 
- 6 -

 
THE KNOT, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
 
1.
BASIS OF PRESENTATION AND NATURE OF OPERATIONS

The accompanying unaudited condensed consolidated financial statements have been prepared by the management of The Knot, Inc. (“The Knot” or the “Company”) in accordance with U.S. generally accepted accounting principles for interim financial information and applicable rules and regulations of the Securities and Exchange Commission (“SEC”). Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted from this report as is permitted by SEC rules and regulations. However, the Company believes that the disclosures are adequate to make the information presented not misleading. This report should be read in conjunction with the audited consolidated financial statements and notes thereto, included in the Company’s Annual Report on Form 10-K filed with the SEC for the year ended December 31, 2007.

In the opinion of management, the accompanying unaudited condensed consolidated financial statements contain all normal and recurring adjustments necessary to present fairly the consolidated financial condition, results of operations and changes in cash flows of the Company for the interim periods presented. The results of operations for the quarter and six months ended June 30, 2008 are not necessarily indicative of results to be expected for the entire fiscal year, which will end on December 31, 2008.

The Company has only achieved operating income in recent periods and has an accumulated deficit of $4,056,551 as of June 30, 2008. The Company believes that its current cash and cash equivalents will be sufficient to fund its working capital and capital expenditure requirements for the foreseeable future. The Company’s ability to meet its obligations in the ordinary course of business is dependent upon its ability to maintain profitable operations and/or raise additional financing through public or private debt or equity financings, or other arrangements with corporate sources, or other sources of financing to fund operations. However, there is no assurance that the Company will maintain profitable operations or that additional funding, if required, will be available to the Company in amounts or on terms acceptable to the Company.
 
2.
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION

The condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated.

USE OF ESTIMATES

Preparing financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses. Actual results may differ from these estimates. Interim results are not necessarily indicative of results for a full year.

EARNINGS PER SHARE

The Company computes earnings per share in accordance with Statement of Financial Accounting Standards (“SFAS”) No. 128, Earnings per Share. Basic earnings per share is computed by dividing net income by the weighted average number of common shares outstanding during the period. Diluted earnings per share adjusts basic earnings per share for the effects of stock options, restricted common stock, warrants and other potentially dilutive financial instruments, only in the periods in which the effects are dilutive. For the three months ended June 30, 2008 and 2007, the weighted average number of shares used in calculating diluted earnings per share includes stock options, restricted common stock and warrants to purchase common stock of 1,146,935 and 1,861,557, respectively. For the six months ended June 30, 2008 and 2007, the weighted average number of shares used in calculating diluted earnings per share includes stock options, restricted common stock and warrants to purchase common stock of 1,243,714 and 1,940,254,

 
- 7 -

 
respectively. The calculation of earnings per share excludes a weighted average number of stock options and restricted stock of 755,282 and 712,366 for the three and six months ended June 30, 2008, respectively, and 148,681 and 74,341 for the three and six months ended June 30, 2007, respectively, because to include them in the calculation would be antidilutive.
 
SEGMENT INFORMATION

The Company operates in one reportable segment because it is organized around its online and offline media and e-commerce service lines. These service lines do not have operating managers who report to the chief operating decision maker. The chief operating decision maker generally reviews financial information at a consolidated results of operations level but does review revenue and cost of revenue results of the individual service lines.
 
CASH EQUIVALENTS AND SHORT-TERM INVESTMENTS
 
The Company considers all highly liquid investments with a maturity of three months or less when purchased to be cash equivalents. The market value of the Company’s cash equivalents approximates their cost plus accrued interest. Short-term investments at December 31, 2007 represented commercial paper with maturity dates in excess of 90 days and auction rate securities which had interest rate resets every 90 days or less but maturity dates of greater than 90 days. (See Note 4 for a further discussion of the Company’s investment in auction rate securities.) Short-term investments are classified as available-for-sale and are carried at cost, which approximates market value.
 
CONCENTRATION OF CREDIT RISK

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash and cash equivalents, short-term investments and accounts receivable. Cash, cash equivalents and short-term investments are deposited with four major financial institutions. The Company's customers are primarily concentrated in the United States. The Company performs on-going credit evaluations, generally does not require collateral, and establishes an allowance for doubtful accounts based upon factors surrounding the credit risk of customers, historical trends and other information.

For the three and six months ended June 30, 2008, one customer, Macy’s accounted for 10% and 9% of net revenues, respectively. For the three and six months ended June 30, 2007, Macy’s accounted for 10% and 9% of net revenues, respectively. No other customer accounted for more than 2% of revenue for the three and six months ended June 30, 2008 and 2007. As of June 30, 2008 and December 31, 2007, no customer accounted for more than 10% of accounts receivable.

STOCK-BASED COMPENSATION

The Company computes stock-based compensation in accordance with SFAS No. 123(R), Share-Based Payment. SFAS No. 123(R) requires the measurement of compensation expense for all stock awards granted to employees and non-employee directors at fair value on the date of grant and recognition of compensation expense over the related service periods for awards expected to vest. The fair value of restricted stock is determined based on the number of shares granted and the quoted price of the Company’s common stock, and the fair value of stock options granted is determined using the Black-Scholes valuation model. The Company continued to recognize stock-based compensation for service-based graded-vesting stock awards granted prior to the adoption of SFAS No. 123(R), using the accelerated method prescribed by Financial Accounting Standards Board (“FASB”) Interpretation No. 28. As permitted under SFAS No. 123(R), for stock awards granted after December 31, 2005, the Company has adopted the straight-line attribution method. The Company includes an estimate of stock awards to be forfeited in the future in calculating stock-based compensation expense for the period. 
 
Total stock-based compensation expense related to all of the Company’s stock awards was included in various operating expense categories for the three and six months ended June 30, 2008 and 2007, as follows:


 
- 8 -


 
   
Three Months Ended
 
Six Months Ended
 
   
June 30,
 
June 30,
 
 
2008
 
2007
 
2008
 
2007
 
Product and content development
 
$
181,000
 
$
122,000
 
$
358,000
 
$
240,000
 
Sales and marketing
   
223,000
   
116,000
   
413,000
   
218,000
 
General and administrative
   
713,000
   
339,000
   
1,093,000
   
592,000
 
Total stock-based compensation expense
 
$
1,117,000
 
$
577,000
 
$
1,864,000
 
$
1,050,000
 
 
RECENTLY ADOPTED ACCOUNTING PRONOUNCEMENT
 
On January 1, 2008, the Company adopted SFAS No. 157, Fair Value Measurements (“SFAS 157”), which defines fair value, establishes a framework for measuring fair value in accordance with generally accepted accounting principles, and expands disclosures about fair value measurements. SFAS 157 does not require any new fair value measurements, but provides guidance on how to measure fair value by providing a fair value hierarchy used to classify the source of the information. In February 2008, the FASB issued FASB Staff Position 157-2 (“FSP 157-2”) which would delay the effective date of SFAS 157 for all nonfinancial assets and nonfinancial liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually) until January 1, 2009. The Company is currently evaluating the impact of SFAS 157 on its nonfinancial assets and liabilities.
 
NEW ACCOUNTING PRONOUNCEMENTS

In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial Assets and Financial Liabilities — including an Amendment of FASB Statement No. 115 (“SFAS 159”), which allows an entity to choose to measure certain financial instruments and liabilities at fair value. Subsequent measurements for the financial instruments and liabilities an entity elects to fair value will be recognized in earnings. SFAS 159 also establishes additional disclosure requirements. Through June 30, 2008, the Company has elected not to extend the use of the fair value option to its assets and liabilities.
 
In December 2007, the FASB issued SFAS No. 141 (revised 2007), Business Combinations (“SFAS 141R”). SFAS 141R establishes principles and requirements for how an acquirer recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, any noncontrolling interest in the acquiree and the goodwill acquired. SFAS 141R also establishes disclosure requirements to enable the evaluation of the nature and financial effects of the business combination. This statement is effective beginning January 1, 2009. The Company is currently evaluating the potential impact of the adoption of SFAS 141R on its consolidated financial position, results of operations and cash flows.
 
In December 2007, the FASB issued SFAS No. 160, Noncontrolling Interests in Consolidated Financial Statements- an amendment of Accounting Research Bulletin No. 51 (“SFAS 160”). SFAS 160 establishes accounting and reporting standards for ownership interests in subsidiaries held by parties other than the parent, the amount of consolidated net income attributable to the parent and to the noncontrolling interest, changes in a parent’s ownership interest, and the valuation of retained noncontrolling equity investments when a subsidiary is deconsolidated. SFAS 160 also establishes disclosure requirements that clearly identify and distinguish between the interests of the parent and the interests of the noncontrolling owners. This statement is effective beginning January 1, 2009. The Company is currently evaluating the potential impact of the adoption of SFAS 160 on its consolidated financial position, results of operations and cash flows.

RECLASSIFICATION
 
Certain amounts in the accompanying consolidated statement of cash flows for the six months ended June 30, 2007 have been reclassified to conform to the current year’s presentation.

 
- 9 -

 
 
3.
CASH AND CASH EQUIVALENTS AND SHORT-TERM INVESTMENTS
 
Cash and cash equivalents and short-term investments consist of the following:
 
   
June 30,
 
December 31,
 
   
2008
 
2007
 
Cash
 
$
4,653,940
 
$
3,170,537
 
Money market funds
   
8,570,592
   
18,895,945
 
US Treasury funds
   
13,543,415
   
 
Commercial paper
   
35,670,059
   
11,060,975
 
Cash and cash equivalents
 
$
62,438,006
 
$
33,127,457
 
             
Auction rate securities (See Note 4)
 
$
 
$
58,775,000
 
Commercial paper
   
   
13,856,293
 
Certificate of deposit
   
   
17,226
 
Short-term investments
 
$
 
$
72,648,519
 
 
The Company’s investments in commercial paper at June 30, 2008, consisted of P1/A1 rated corporate debt securities.
 
4.
FAIR VALUE MEASUREMENTS
 
The fair value hierarchy for disclosure of fair value measurements under SFAS 157 is as follows:
 
Level 1- Quoted prices in active markets for identical assets or liabilities
Level 2- Quoted prices for similar assets and liabilities in active markets or inputs that are observable
Level 3- Inputs that are unobservable (for example, cash flow modeling inputs based on assumptions)
 
As of June 30, 2008, the Company’s investment in cash equivalents of approximately $62.4 million was measured at fair value using Level 1 inputs.
 
As of June 30, 2008, the Company estimated the fair value of its investment in auction rate securities of $54.0 million through discounted cash flow models which were classified as Level 3 inputs. These auction rate securities consisted of AAA/Aaa rated variable rate debt securities whose interest rates reset every 35 days. The securities are collateralized by student loans, with approximately 87% of such collateral in the aggregate guaranteed by the United States government under the Federal Family Education Loan Program. $3.0 million of these securities have an underlying maturity date of November 1, 2009 while the remaining securities have underlying maturity dates ranging from March 1, 2022 through December 1, 2041. From February 14, 2008 through June 30, 2008, all auctions for these securities failed. An auction fails when there is insufficient demand. However, this does not represent a default by the issuer of the auction rate security. Upon an auction failure, the interest rates reset based on a formula contained in the security, which rate is generally higher than the current market rate. The reset interest rates on the auction rate securities currently held by the Company range from a short-term debt index plus 100 to 200 basis points.

No Level 1 inputs were considered in valuing the auction rate securities since there were no active markets and quoted prices for these securities as of June 30, 2008.  Certain Level 2 inputs such as the current cost of funds for recent student bond issuances of similar credit quality were observed and used in computing the risk adjusted interest rate used in the Company’s discounted cash flow valuation model.  However, other Level 3 inputs were more significant to the overall fair value measurement, particularly other components of the risk adjusted interest rate, including an illiquidity premium of 170 basis points, and an expected holding period for these securities of five years.
 
 
- 10 -


 
The Company estimated that the fair market value of these securities at June 30, 2008 was approximately $50.9 million and recorded a temporary impairment charge of $3.1 million in other comprehensive loss within stockholders’ equity. The Company concluded that the impairment charge recorded was temporary because (i) the Company believes that the decline in market value is due to general market conditions; (ii) the auction-rate securities continue to be of a high credit quality and interest is paid when due; and (iii) the Company currently has the intent and ability to hold the auction-rate securities until a recovery in market value occurs. However, if the issuers of these securities continue to be unable to successfully close future auctions and their credit ratings deteriorate, or if they default with respect to such securities, the Company may be required to record additional temporary or other-than-temporary impairment charges if there are further reductions in fair value in future periods. It may also take until the final maturity of the underlying securities to realize the Company’s investments.
 
The discounted cash flow models assume an average expected holding period for these auction rate securities in excess of one year due to the lack of liquidity in the auction rate securities markets and the long-term remaining duration of the underlying securities. Therefore, these securities are classified as long-term investments on the accompanying condensed consolidated balance sheet as of June 30, 2008.
 
In June 2008, $5.0 million of auction rate securities held by the Company were redeemed at par; however, the Company is currently unable to determine whether other issuers of its remaining portfolio of auction rate securities will attempt or be able to redeem securities.
 
As of December 31, 2007, the carrying value of the auction rate securities approximated fair value. The following table summarizes the Company’s fair value measurements using significant Level 3 inputs at June 30, 2008:
 
Balance as of December 31, 2007
 
$
58,775,000
 
Purchases and sales, net
   
(4,775,000
)
Unrealized losses included in other comprehensive income
   
(3,100,000
)
Realized losses
   
 
Balance as of June 30, 2008
 
$
50,900,000
 
 
5.
COMPREHENSIVE INCOME (LOSS)

Comprehensive income (loss) is comprised of the following:
 
     
Three Months
Ended June 30,
   
Six Months
Ended June 30,
 
     
2008
   
2008
 
Net income
 
$
2,291,029
 
$
2,869,779
 
Unrealized loss on auction rate securities
   
(2,033,000
)
 
(3,100,000
)
Comprehensive income (loss)
 
$
258,029
 
$
(230,221
)

Through December 31, 2007, the Company’s comprehensive income equaled its net income.

6.
SHIPPING AND HANDLING CHARGES

For the three months ended June 30, 2008 and 2007, merchandise revenues included outbound shipping and handling charges of approximately $1,171,000 and $926,000, respectively. For the six months ended June 30, 2008 and 2007, merchandise revenues included outbound shipping and handling charges of approximately $1,861,000 and $1,573,000, respectively.


 
- 11 -

 
 
7.
INVENTORY

Inventory consists of the following:
 
   
June 30,
 
December 31,
 
   
2008
 
2007
 
Raw materials
 
$
403,991
 
$
204,811
 
Finished goods
   
2,567,449
   
1,673,667
 
   
$
2,971,440
 
$
1,878,478
 
 
8.
GOODWILL AND OTHER INTANGIBLE ASSETS

The changes in the carrying amount of goodwill at June 30, 2008 is as follows:

Balance as of December 31, 2007
 
$
32,105,110
 
Acquisition of The Bump Media, Inc. (See Note 14)
   
1,665,256
 
Balance as of June 30, 2008
 
$
33,770,366
 
         
During the three months ended June 30, 2008, the fair value of assets acquired other than goodwill in connection with the acquisition of The Bump Media, Inc. was increased by $85,745 with a corresponding reduction to previously recorded goodwill.
 
Other intangible assets consisted of the following:
 
   
June 30, 2008
 
December 31, 2007
 
   
Gross Cost
 
Accumulated
 
Net
 
Gross Cost
 
Accumulated
 
Net
 
   
Carrying Amount
 
Amortization
 
Book Value
 
Carrying Amount
 
Amortization
 
Book Value
 
Indefinite lived intangibles:
                            
Tradenames
 
$
15,770,000
 
$
 
$
15,770,000
 
$
15,220,000
 
$
 
$
15,220,000
 
                                       
Amortizable intangibles:
                                     
Customer and advertiser relationships
   
5,712,000
   
1,160,129
   
4,551,871
   
5,610,000
   
830,378
   
4,779,622
 
Developed technology and patents
   
12,280,000
   
4,455,000
   
7,825,000
   
12,280,000
   
3,227,000
   
9,053,000
 
Trademarks and tradenames
   
211,920
   
136,328
   
75,592
   
211,920
   
109,603
   
102,317
 
Service contracts and Other
   
3,328,000
   
1,782,278
   
1,545,722
   
3,328,000
   
1,530,256
   
1,797,744
 
     
21,531,920
   
7,533,735
   
13,998,185
   
21,429,920
   
5,697,237
   
15,732,683
 
                                       
Total
 
$
37,301,920
 
$
7,533,735
 
$
29,768,185
 
$
36,649,920
 
$
5,697,237
 
$
30,952,683
 
                                       
Definite lived intangible assets are amortized over their estimated useful lives as follows:

Customer and advertiser relationships
2 to 10 years
Developed technology and patents
5 years
Trademarks and tradenames
3 to 5 years
Service contracts and other
1 to 7 years
 
The increase in the gross cost carrying amount of intangibles for the six months ended June 30, 2008 resulted from a preliminary determination of the fair value of assets acquired in connection with the acquisition of The Bump Media, Inc. (See Note 14).

 
- 12 -

 
Amortization expense was $908,000 and $941,000 for the three months ended June 30, 2008 and 2007, respectively, and $1.8 million and $1.9 million for the six months ended June 30, 2008 and 2007, respectively. Estimated annual amortization expense is $3.7 million in 2008, $3.6 million in 2009, $3.5 million in 2010 $2.4 million in 2011, $564,000 in 2012, and $2.1 million, thereafter.
 
9.
ACCOUNTS PAYABLE AND ACCRUED EXPENSES

Accounts payable and accrued expenses consist of the following:
 
   
June 30,
 
December 31,
 
   
2008
 
2007
 
Accounts payable
 
$
2,647,966
 
$
2,053,126
 
Professional services
   
848,207
   
680,067
 
Compensation and related benefits
   
1,414,831
   
1,621,464
 
Other accrued expenses
   
3,452,029
   
3,261,774
 
   
$
8,363,033
 
$
7,616,431
 
 
10.
LONG-TERM DEBT

The current portion of long-term debt as of June 30, 2008 consists of the following:
 
Note due in annual installments of $60,000 through October 2008, based on imputed interest of 8.75%
 
$
55,173
 
 
Interest expense was approximately $1,000 and $2,000 for the three months ended June 30, 2008 and 2007, respectively. Interest expense was approximately $2,000 and $5,000 for the three and six months ended June 30, 2008 and 2007, respectively.
 
11.
STOCK PLANS
 
The 1999 Stock Incentive Plan (the “1999 Plan”) was adopted by the Board of Directors and approved by the stockholders in November 1999, as a successor plan to the Company’s 1997 Long Term Incentive Plan (the “1997 Plan”). All options under the 1997 Plan have been incorporated into the 1999 Plan. The 1999 Plan became effective upon completion of the Company’s initial public offering of its common stock and was amended and restated as of March 27, 2001.
 
Under the terms of the 1999 Plan, 3,849,868 shares of common stock of the Company were initially reserved for incentive stock options, nonqualified stock options (incentive and nonqualified stock options are collectively referred to as “options”), stock appreciation rights, stock issuances (which may be subject to the attainment of designated performance goals or service requirements (“restricted stock”), or any combination thereof. On May 15, 2001, the Company’s stockholders approved a further increase of 1,000,000 to the number of shares reserved for issuance under the 1999 Plan. Through June 30, 2008, an additional 3,089,872 shares were added to the reserve pursuant to the automatic share increase provisions of the 1999 Plan. The shares reserved under the 1999 Plan automatically increase on the first trading day in January of each calendar year by an amount equal to two percent (2%) of the total number of shares of the Company’s common stock outstanding on the last trading day of December in the prior calendar year, but in no event will this annual increase exceed 1,000,000 shares (or such other lesser number determined by the Board of Directors). Awards may be granted to such non-employee directors, officers, employees and consultants of the Company as the Compensation Committee of Board of Directors shall in its discretion select. Only employees of the Company are eligible to receive grants of incentive stock options. Options are granted at the fair market value of the stock on the date of grant. Options vest over periods up to four years and have terms not to exceed 10 years. Restricted stock awards vest over periods ranging from one to four years.

 
- 13 -


 
The 2000 Non-Officer Stock Incentive Plan (the “2000 Plan”) was approved by the Board of Directors in June 2000. Under the terms of the 2000 Plan, 435,000 shares of common stock of the Company have been reserved for nonqualified stock options, stock issuances (which may be restricted stock) or any combination thereof. Awards may be granted to employees (other than officers or directors of the Company) and consultants and other independent advisors who provide services to the Company. Options are granted at the fair market value of the stock on the date of grant. Generally, options have vested over a four-year period and have terms not to exceed 10 years. Currently, there are no unvested options outstanding under the 2000 Plan.
 
The Employee Stock Purchase Plan (the “ESPP”) was adopted by the Board of Directors and approved by the stockholders in November 1999 and became effective upon completion of the Company’s initial public offering of its common stock. The Compensation Committee of the Board of Directors administers the ESPP. The ESPP permits a participating employee to make contributions to purchase shares of common stock by having withheld from his or her salary an amount between 1 percent and 15 percent of compensation. Under the ESPP, eligible employees of the Company may elect to participate on the start date of an offering period or subsequent semi-annual entry date, if any, within the offering period. On each purchase date during an offering period, a participating employee’s contributions will be used to purchase up to 1,000 shares of the Company’s common stock for such participating employee at a 15 percent discount from the fair market value, as defined in the ESPP, of such stock. Each offering period is determined by the plan administrator and may not exceed two years. The Company initially reserved 300,000 shares of common stock under the ESPP. The shares reserved automatically increase on the first trading day in January of each calendar year by the lesser of the (i) the number of shares of common stock issued under the ESPP in the immediately preceding calendar year, (ii) 300,000 shares or (iii) such other lesser amount approved by the Board of Directors. Through June 30, 2008, 410,429 shares were issued under the ESPP and 393,239 shares were added to the reserve pursuant to the automatic share increase provision.
 
The following table represents a summary of the Company’s stock option activity under the 1999 and 2000 Plans and related information, without regard for estimated forfeitures, for the six months ended June 30, 2008:

   
Shares
 
Weighted Average Exercise Price
 
Options outstanding at December 31, 2007
   
1,972,054
 
$
6.04
 
Options granted
   
   
 
Options exercised
   
(310,058
)
 
3.51
 
Options canceled
   
(28,047
)
 
4.24
 
Options outstanding at June 30, 2008
   
1,633,949
 
$
6.55
 

The fair value of options which vested during the three months ended June 30, 2008 and 2007 was $5.90 and $1.99, respectively. The fair value of options which vested during the six months ended June 30, 2008 and 2007 was $5.71 and $1.99, respectively. The total intrinsic value of options exercised during the three months ended June 30, 2008 and 2007 was $825,000 and $1.3 million, respectively. The total intrinsic value of options exercised during the six months ended June 30, 2008 and 2007 was $2.5 million and $4.7 million, respectively.

 

 
- 14 -


The following table summarizes information about options outstanding at June 30, 2008:
 
           
Options Outstanding
   
Options Exercisable
 
Range of exercise price    
Number
Outstanding
as of
June 30, 2008
   
Weighted
Average
Remaining
Contractual
Life
(In Years)
   
Weighted
Average
Exercise
Price
   
Number
Exercisable
as of
June 30, 2008
   
Weighted
Average
Exercise
Price
 
$0.42 to $1.03
   
337,968
   
2.61
 
$
0.89
   
337,968
 
$
0.89
 
$1.37 to $4.10
   
885,981
   
5.21
   
3.30
   
885,199
   
3.30
 
$18.26
   
410,000
   
3.91
   
18.26
   
136,667
   
18.26
 
     
1,633,949
   
4.35
 
$
6.55
   
1,359,834
 
$
4.20
 

The weighted average remaining contractual life of options exercisable as of June 30, 2008 was 4.43 years.
 
As of June 30, 2008, there were 2,637,992 shares available for future grants under the 1999 Plan and 270,418 shares available for future grants under the 2000 Plan.
 
The aggregate intrinsic value of stock options outstanding at June 30, 2008 was $8.7 million, of which $7.6 million relates to vested awards. The intrinsic value for stock options is calculated based on the exercise price of the underlying awards and the quoted price of the Company’s common stock as of June 30, 2008. The following table summarizes nonvested stock option activity for the six months ended June 30, 2008:
 
   
Shares
 
Weighted Average Exercise
Price
 
Nonvested options outstanding at December 31, 2007
   
440,611
 
$
17.33
 
Granted
   
   
 
Vested
   
(145,662
)
 
17.41
 
Canceled
   
(20,834
)
 
5.05
 
Nonvested options outstanding at June 30, 2008
   
274,115
 
$
18.22
 
 
The weighted average grant-date fair value of ESPP rights arising from elections made by ESPP plan participants was $3.71 during the three and six months ended June 30, 2008, and $6.28 during the three and six months ended June 30, 2007. The fair value of ESPP rights that vested was $4.13 during the three and sixth months ended June 30, 2008 and $3.96 during the three and six months ended June 30, 2007. On January 31, 2008, the Company issued 17,190 shares at a weighted average price of $12.44 under the ESPP.
 
The intrinsic value of shares purchased through the ESPP on January 31, 2008 and of outstanding ESPP rights as of June 30, 2008 was $38,000 and $27,000, respectively. The intrinsic value of the ESPP rights is calculated as the discount from the quoted price of the Company’s common stock, as defined in the ESPP, which was available to employees as of the respective dates.
 
As of June 30, 2008, there was $1.1 million of unrecognized compensation cost related to nonvested stock options and ESPP rights, net of estimated forfeitures, which is expected to be recognized over a weighted average period of 1.89 years.
 
 
 
- 15 -

 
 
The fair value for options and ESPP rights have been estimated on the date of grant using the Black-Scholes option pricing model with the following assumptions:

   
Six Months Ended June 30,
 
   
2008
 
2007
 
 
Options
 
ESPP Rights
 
Options
 
ESPP Rights
 
Weighted average expected option lives
   
N/A
   
0.5 years
   
4.0 years
   
0.5 years
 
Risk-free interest rate
   
N/A
   
2.15
%
 
4.83
%
 
5.16
%
Expected volatility
   
N/A
   
44.6
%
 
32.1
%
 
20.3
%
Dividend yield
   
N/A
   
0
%
 
0
%
 
0
%
 
Expected volatility is based on the historical volatility of the market price of the Company’s stock. The expected lives of options granted are based on analyses of historical employee termination rates and option exercises. The risk-free interest rates are based on the expected option lives and the corresponding U.S. treasury yields in effect at the time of grant. The fair value for ESPP rights includes the option exercise price discount from market value provided for under the ESPP.
 
During the three months ended June 30, 2008 and 2007, the Company recorded $417,000 and $132,000, respectively, of compensation expense related to options and ESPP rights. During the six months ended June 30, 2008 and 2007, the Company recorded $584,000 and $190,000, respectively, of compensation expense related to options and ESPP rights and received cash from the exercise of options and ESPP rights of $1.3 million and $832,000, respectively, for which the Company issued new shares of common stock.
 
As of June 30, 2008 and 2007, there were 526,793 and 468,000 service-based restricted stock awards outstanding, respectively. During the three months ended June 30, 2008 and 2007, 116,500 shares and 52,000 shares, respectively, of restricted stock were awarded at weighted average grant-date fair values of $11.35 and $19.87, respectively. During the six months ended June 30, 2008 and 2007, 191,500 shares and 56,000 shares, respectively, of restricted stock were awarded at weighted average grant-date fair values of $12.09 and $20.25, respectively. During the six months ended June 30, 2008, 45,254 shares of restricted stock vested, 32,000 shares of restricted stock were cancelled and 10,577 shares of restricted stock were repurchased by the Company in connection with the surrender of these shares by employees to satisfy tax withholding obligations related to the vesting of the stock awards. During the six months ended June 30, 2007, 7,500 shares of restricted stock vested and 4,000 shares of restricted stock were canceled. The aggregate intrinsic value of restricted shares at June 30, 2008 was $5.1 million. The intrinsic value for restricted shares is calculated based on the par value of the underlying shares and the quoted price of the Company’s common stock as of June 30, 2008.
 
As of June 30, 2008, there was $6.0 million of total unrecognized compensation cost related to nonvested restricted shares, net of estimated forfeitures, which is expected to be recognized over a weighted average period of 2.46 years. During the three months ended June 30, 2008 and 2007, the Company recorded $700,000 and $445,000, respectively, of compensation expense related to restricted shares. During the six months ended June 30, 2008 and 2007, the Company recorded $1.3 million and $860,000, respectively, of compensation expense related to restricted shares.
 
12.
AGREEMENT WITH COLLAGES. NET, INC. (“Collages”)

In March 2005, the Company entered into a Marketing Services Agreement (the “Agreement”) with Collages, a provider of hosting and website development services to professional photographers. Under the Agreement, which has expired, the Company delivered online and print advertising services to Collages in exchange for having received Collages Series A Preferred Stock, which vested over the first two years of the Agreement. The fair value of the marketing services provided over the term of the Agreement approximated the fair value of Series A Preferred Stock received.
 
The Company earned approximately $1.9 million in revenue pursuant to the Agreement and has deferred recognition of this revenue since the realization of the resulting asset, representing an equity investment in Collages, is not reasonably assured.

 
- 16 -

 
 
13.
COMMITMENTS AND CONTINGENCIES

Legal Proceedings

A putative amended class action complaint captioned Haslam v. Macy’s, Inc., The Knot, Inc., WeddingChannel.com, Inc. and Does 1-100 was filed in the United States District Court for the Southern District of Florida on February 22, 2008. The complaint alleged that the defendants provided customers with electronically printed receipts for credit card and debit card point of sale transactions that contained more than the last five digits of the customer’s card number and/or the card’s expiration date in violation of the Federal Fair and Accurate Credit Transactions Act (FACTA). On May 16, 2008, an order was entered granting the motions to dismiss filed by Macy’s, The Knot and WeddingChannel, with prejudice.
 
The Company is engaged in other legal actions arising in the ordinary course of business and believes that the ultimate outcome of these actions will not have a material effect on its results of operations, financial position or cash flows.
 
14.
ACQUISITION
 
In February 2008, the Company acquired The Bump Media, Inc. (“The Bump”), through the merger of a wholly-owned subsidiary of the Company with and into The Bump. The Bump is a publisher of local print and website guides to pregnancy, maternity and baby resources, and the acquisition will expand the Company’s service offerings in these areas. The purchase price for all of the capital stock of The Bump, including transaction costs, was approximately $1.7 million in cash.
 
The estimated cost of this acquisition was allocated to the assets acquired and the liabilities assumed based upon a preliminary determination of their values as follows:
 
Assets and Liabilities Acquired
 
Amount
 
Current assets
 
$
74,014
 
Property and equipment
   
23,400
 
Intangible assets:
       
Trademarks
   
550,000
 
Advertiser relationships
   
48,000
 
Distribution network
   
54,000
 
Goodwill
   
1,665,256
 
Other assets
   
242
 
Total assets acquired
   
2,414,912
 
         
Current liabilities
   
447,119
 
Deferred tax liabilities
   
266,000
 
Other liabilities
   
5,439
 
Total liabilities assumed
   
718,558
 
Total estimated cost
 
$
1,696,354
 
 
This acquisition would not have had a material impact with respect to the consolidated results of operations for the three and six months ended June 30, 2008 and 2007 had the acquisition been consummated on January 1, 2007.

 
- 17 -

 
15.
INCOME TAXES
 
As of June 30, 2008, the Company has approximately $4.3 million in unrecognized tax benefits related to certain acquired net operating loss carryforwards of WeddingChannel arising from a tax position taken in the 2006 income tax filings related to losses associated with the dissolution of a subsidiary. This amount has been netted against the related deferred tax assets and, if recognized, would result in a reduction of goodwill. However, a portion of these unrecognized tax benefits could be subject to a valuation allowance if and when recognized in a future period.
 
The Company is subject to taxation in the United States and various state and local jurisdictions. In December 2007, the Internal Revenue Service completed its audit of the Company’s 2005 U.S. federal tax return with no adjustment. As of June 30, 2008, none of the Company’s other tax returns have been examined by any income taxing authority. As a result of the ongoing use of tax loss carryforwards, all of the Company’s U.S. federal tax returns from 1998 through 2004 and 2006, its more significant state and local returns, as well as all tax returns of WeddingChannel remain subject to examination. Through June 30, 2008, the Company has not recorded any interest and penalties related to uncertain tax positions.
 
16.
REGISTRATION RIGHTS AGREEMENT
 
On April 30, 2008, the Company entered into a Registration Rights Agreement (the “Registration Rights Agreement”) with Macy’s, Inc. (“Macy’s”). The Company had entered into an agreement with Macy’s on June 5, 2006 (the “Macy’s Agreement”) which was effective on September 8, 2006, the date of the closing of the Company’s acquisition of WeddingChannel.com, Inc. (“WeddingChannel.com”). Pursuant to the Macy’s Agreement, Macy’s is entitled to certain registration rights. The Registration Rights Agreement is the definitive agreement with respect to these registration rights. Under the Registration Rights Agreement, the shares that are eligible for registration rights are those shares of the Company’s common stock that are restricted securities under the Securities Act of 1933, as amended, and owned by Macy’s and its affiliates as of the date of the Registration Rights Agreement (the “Registrable Securities”). Macy’s and any person or entity to whom Macy’s sells, transfers or assigns in the aggregate 10% or more of the Registrable Securities are entitled to registration rights under the Registration Rights Agreement (each, a “Holder”). At any time after the date of the Registration Rights Agreement that the Company is eligible to file a registration statement on Form S-3, a Holder owning at least 20% of the Registrable Securities has the right to demand that the Company file a registration statement on Form S-3, provided that the aggregate amount of securities to be sold under the registration statement on Form S-3 must be at least $10,000,000. The Company is obligated to file no more than one registration statement on Form S-3. These registration rights are subject to specified conditions and limitations, including the right of the underwriters, if any, to limit the number of shares included in any such registration under specified circumstances. If the Company registers any securities for public sale, subject to certain exceptions, Holders have the right to include Registrable Securities in the registration statement. These registration rights are subject to specified conditions and limitations, including the right of the underwriters, if any, and the Company to limit the number of shares included in any such registration under specified circumstances. The Company will pay all expenses relating to demand registrations and piggyback registrations, other than underwriting discounts and commissions. However, the Company will not pay for the expenses of any demand registration if the request is subsequently withdrawn by the Holders, subject to specified exceptions. Each of the Company and the Holders and certain of their affiliates and representatives have certain rights to indemnification in connection with the registration of Registrable Securities. The registration rights for each Holder terminate on the earlier of (1) the date that all Registrable Securities held by such Holder may be sold in a single three-month period under Rule 144 under the Securities Act of 1933, as amended, or (2) the date on which there are no Holders owning Registrable Securities constituting at least 5% of the Company’s common stock outstanding as of the closing of the Company’s acquisition of WeddingChannel.com on September 8, 2006.
 
Macy’s accounted for approximately 10% of the Company’s consolidated net revenues during the six months ended June 30, 2008 and as of June 30, 2008 Macy’s beneficially owned 11.4% of the Company’s common stock.

 
 
- 18 -

 
ITEM 2.
 
You should read the following discussion and analysis in conjunction with our financial statements and related notes included elsewhere in this report. This discussion contains forward-looking statements relating to future events and the future performance of The Knot based on our current expectations, assumptions, estimates and projections about us and our industry. These forward-looking statements involve risks and uncertainties. Actual results or events could differ materially from those anticipated in such forward-looking statements as a result of certain factors, as more fully described in this section and elsewhere in this report. We undertake no obligation to update publicly any forward-looking statements for any reason, even if new information becomes available or other events occur in the future.
 
Overview
 
The Knot, Inc. is a leading lifestage media company targeting couples planning their weddings and future lives together. Our flagship brand, The Knot, is the nation's leading wedding resource, reaching over a million engaged couples each year through the #1 wedding website TheKnot.com. Extensions of The Knot brand include The Knot’s national and local magazines, The Knot books (published by Random House and Chronicle), and television programming bearing The Knot name (aired on Style Network and Comcast). The Company’s subsidiary, WeddingChannel.com, is the second largest wedding website overall and the #1 gift registry website. The Nest brand focuses on the newlywed-to-pregnancy lifestage with the popular lifestyle website TheNest.com, a home décor book series with Clarkson Potter, The Nest magazine, and baby offshoot The NestBaby.com. Also under The Knot, Inc. umbrella are WeddingTracker.com, GiftRegistryLocator.com, party planning site PartySpot.com, teen-oriented PromSpot.com, and local baby services and community site Lilaguide.com.
 
Milestones and Strategy
 
We commenced operations in 1996. In 2000, we acquired Weddingpages, Inc., the nation’s largest local wedding magazine publisher, helping us to extend The Knot brand on the local level. In November 2004, with the launch of TheNest.com, we extended our audience relationship beyond weddings with the first online destination for newly married couples. In 2006, we acquired personal wedding website WeddingTracker.com and local baby resource Lilaguide.com, which have allowed us to deepen the relationship with both our core audience and advertisers.
 
In September 2006, we acquired WeddingChannel.com, Inc. We made the acquisition to increase our market share and provide us additional opportunities to leverage core assets including our commerce operations and local and national sales forces. We also undertook the acquisition to enhance the services we are able to provide our audience of engaged couples and their wedding guests through WeddingChannel’s registry offerings. We intend to maintain WeddingChannel.com as a separate website and continue to offer WeddingChannel’s services ranging from planning content and interactive tools to convenient, comprehensive shopping and community participation. The decision to retain WeddingChannel.com as a separate brand and a distinct destination from The Knot.com is driven, in part, by the fact that at the time of the acquisition, there was only a 20 percent overlap of unique visitors between the two websites. This low overlap indicated that the WeddingChannel brand was appealing to a different audience. As a result, keeping these two destinations affords us the opportunity to reach a larger engaged audience for our advertisers. The results of operations for WeddingChannel have been included in our consolidated statements of operations since the acquisition date.
 
In May 2007, we took our first steps into the baby space with the launch of TheNestBaby.com, a hip new web site for soon-to-be-parents. The site specifically targets first time parents from fertility through pregnancy, birth and the first year and facilitates community by enabling moms in each stage to meet each other and to share local advice. Like TheKnot.com, the baby site provides content and tools surrounding the big event, featuring checklists, personal blogs, message boards, articles and a baby shop for personalized gifts and supplies.
 
 
 
- 19 -

 
In February 2008, we acquired The Bump Media, Inc., a publisher of local print and website guides to pregnancy, maternity and baby resources which expands our service offerings in these areas.
 
Our strategy is to expand our position as a leading lifestage media company providing comprehensive information, services and products to couples from engagement through pregnancy on multiple platforms that keep in step with the changing media landscape.
 
Increase Our Market Share and Leverage Assets.  Acquiring companies or services that are complementary to our business increases our leverage with advertisers as well as our ability to satisfy our customers. The acquisition of WeddingChannel has significantly increased our share of the online bridal audience and provides additional opportunities to leverage our local and national sales forces as well as our wedding merchandise offerings. WeddingChannel's registry search platform will also enhance the service we are able to provide all of our engaged couples and their wedding guests. The launch of PartySpot.com leverages our technologies as well as our local sales force and vendor relationships to provide local party planning information to families hosting rehearsal dinners, bar mitzvahs, sweet sixteens and graduation parties.
 
Deepen Our Relationship with Our Audience.  A large and active membership base is critical to our success. Annual new membership has remained generally consistent in recent years. Membership enrollment is free and gives members the use of important services such as free personal wedding webpages, message boards, interactive planning tools, wedding checklists and wedding gown databases. Our priority in the wedding space is to increase the depth of member engagement with our sites through new content and product offerings, additional interactive premium services, and active community participation. We also acquire and create properties to expand our services. Our websites, WeddingTracker.com and Wed-o-rama.com, allow us to offer our engaged couples premium personal wedding webpage design and hosting for a fee.
 
Expand into Other Lifestages and Services.  In the first years of marriage, The Knot members will spend even more than they did on their weddings as they buy and furnish homes, organize their finances and start having children. With TheNest.com, we are now extending our relationship with our core membership base — and new advertiser categories — by providing access to services and products relevant to newlyweds and growing families. Getting pregnant is another intense event for young married couples, and we believe there is an opportunity to continue serving our audience as they enter this significant lifestage. The launch of TheNestBaby.com extends our social network to provide pregnant moms and new parents with essential information such as stage-by-stage advice, expert Q&As, interactive tools, checklists, as well as local events listings and resource reviews in more than 100 local markets powered by sibling site Lilaguide.com.
 
Leverage Brands and New Media Platforms.  Maintaining our strong brands is critical to attracting and expanding both our online and offline user base and securing our leading position in the bridal market and beyond. Distribution on new media platforms is a key effort in our brand building. We have been a leader in the production and distribution of high quality video content online. This branded wedding video content has been popular on TheKnot.com and has also gained us increased visibility on distribution partner portal MSN. In 2004, we partnered with Comcast, the nation's leading cable and broadband provider, to launch The Knot Weddings channel, the first-ever all-weddings Video-on-Demand service. In April 2007, we kicked off our strategic partnership with Style Network with our branded TV special, “My Celebrity Wedding by The Knot,” a new spin-off which showcased a wedding inspired by a celebrity ceremony, planned by The Knot’s Editor in Chief, Carley Roney. The second branded segment, “My Destination Wedding with The Knot,” aired in December of 2007.
 
Aggressive public relations outreach is another key tool we use to promote our brands. In the last twelve months, Carley Roney, as a leading wedding and lifestyle expert, has appeared on more than 35 national and local television programs promoting The Knot, The Nest and The Nest Baby brands. In addition, in spring 2007, our WeddingChannel brand was featured during a seven week wedding series on Fox Television’s daytime show Mike & Juliet.


 
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Summary

Over the past year and a half, we have seen many of our offline competitors increase their investments in online media. We have also seen a significant number of new competitors emerging both online as well as in print. For example, over the last five years, the number of independent wedding magazines has nearly doubled. Despite these trends in the competitive landscape, we believe we continue to maintain a dominant consumer market share and that our members are more engaged than ever. We continue to focus on better monetizing this dominant position within the valuable consumer group we serve.
 
Accordingly, in 2008, we are concentrating on several key initiatives that we believe will be the foundation for the future growth of The Knot. First, we are in the process of upgrading legacy technology platforms to more flexible and scalable systems. Second, we are continuing to expand our brands into the newlywed and first pregnancy lifestages. In addition, we are expanding our marketing efforts to increase awareness of our brands and products.
 
The majority of our current technology upgrades are aimed at increasing our operational efficiency so that we can go after a greater market share of advertising dollars and commerce revenue in the weddings portion of our business. We are developing a new content management system that will allow us to more efficiently maintain and organize information on our websites. The Nest website has been converted to the new platform, and our goal is to have both the WeddingChannel and The Knot websites converted before the end of the year. Our new local contract entry system and surrounding support applications, also under development, will allow greater pricing flexibility, which we believe will allow us to expand our local vendor base, as well as achieve operational efficiencies, which will provide additional time for our local sales force to pursue new accounts. In addition to the new contract entry system, we are also in the process of converting our existing local art management application off of our legacy AS/400 system. We currently believe that these local systems projects will be completed before the end of 2008. We then expect to proceed with further projects involving a self-service platform that will allow local vendors to automatically select their advertising programs and an auction-based platform for selling featured vendor positions in the local areas on our websites. We expect that these new programs will allow us to more effectively scale our local business and drive further growth for local online revenue.
 
Our efforts to expand our brands into the lifestages beyond weddings, such as the acquisition of Lilaguide in 2006 and our recent acquisition of The Bump Media, are designed to reduce our reliance on bridal endemic advertising, which is an important part of our strategy for increasing national online advertising revenue. To that end, we are also increasing our investments in editorial and creative staff to increase our content offerings for these additional lifestages.
 
We believe that we have generally excelled at marketing to our consumers with compelling brands, engaging content and products and a highly successful consumer public relations program, but we have not aggressively marketed our media offerings to advertisers. Accordingly, in 2008, we have established a new marketing team to develop trade marketing programs and supporting research aimed at the local vendor community and national advertising marketplace as a foundation to drive further national and local advertising revenue growth. This team will also be involved in launching programs to increase registry searches and transactions from which we would derive commission revenue, as well as to improve conversion of more of our members to customers of our online stores for wedding supplies.
 
We currently expect that our overall revenue growth for the calendar year ending December 31, 2008 will range from 9% to 11%. As a result of the significant investments we are making in 2008, particularly for additional information technology, project management, editorial, creative and marketing staff, operating expense increases for the three and six months ended June 30, 2008, have exceeded revenue growth for each period. As a result, our operating income has declined. We currently expect this trend to continue at least for the next quarter. We also currently believe that we will be able to effectively leverage our current year staffing levels to support increased revenue growth in the future, resulting in increases to our operating income in 2009.
 

 
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Critical Accounting Policies
 
The discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements which have been prepared in accordance with U.S. generally accepted accounting principles. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities on an on-going basis. We evaluate these estimates including those related to revenue recognition, allowances for doubtful accounts, inventory provisions, impairment of intangible assets, including goodwill, and deferred taxes. Actual results may differ from these estimates under different assumptions or conditions.
 
Revenue Recognition
 
We derive revenues from the sale of online sponsorship and advertising programs, from commissions earned in connection with the sale of gift registry products, from the sale of merchandise and from the publication of magazines.
 
Online sponsorship programs are designed to integrate advertising with online editorial content. Sponsors can purchase the exclusive right to promote products or services on a specific online editorial area and can purchase a special feature on our sites. These programs commonly include banner advertisements and direct e-mail marketing. Sponsors can also promote their services and products within the programming on our streaming video channel, The Knot TV.
 
Online advertising includes online banner advertisements and direct e-mail marketing as well as placement in our online search tools. This category also includes online listings, including preferred placement and other premium programs, in the local area of our websites for local wedding and other vendors. Local vendors may purchase online listings through fixed term contracts or open-ended subscriptions.
 
Certain elements of online sponsorship and advertising contracts provide for the delivery of a minimum number of impressions. Impressions are the featuring of a sponsor's advertisement, banner, link or other form of content on our sites. We recognize online sponsorship and advertising revenue over the duration of the contracts on a straight-line basis when we deliver impressions in excess of minimum guarantees. To the extent that minimum guaranteed impressions are not met, we are often obligated to extend the period of the contract until the guaranteed impressions are achieved. If this occurs, we defer and recognize the corresponding revenues over the extended period.
 
Registry services revenue primarily represents commissions from retailers who participate in WeddingChannel’s registry aggregation service which offers couples and their guests the opportunity to view multiple registries in one location and for guests to order gifts off of these registries. Sales orders are fulfilled and shipped by the retail partners, at which point, the related commissions are contractually earned by us. Product returns or exchanges do not materially impact the commissions earned by the Company. In accordance with Emerging Issues Task Force Issue No. 99-19, “Reporting Revenue Gross As A Principal Versus Net As An Agent,” we only record net commissions, and not gross revenue and cost of revenue associated with these products, since the we are not primarily obligated in these transactions, are not subject to inventory risk and amounts earned are determined using a fixed percentage.
 
Merchandise revenue generally includes the selling price of wedding supplies through our websites as well as related outbound shipping and handling charges since we are the primary party obligated in a transaction, are subject to inventory risk, and we establish our own pricing and selection of suppliers. Merchandise revenues are recognized when products are shipped to customers, reduced by discounts as well as an allowance for estimated sales returns.
 
Publishing revenue primarily includes print advertising revenue derived from the publication of national and regional magazines. These revenues are recognized upon the publication of the related magazines, at which time all material services related to the magazine have been performed. Additionally, publishing revenues are derived from the sale of magazines on newsstands and in bookstores, and from author royalties received related to book publishing contracts. Revenues from the sale of magazines are recognized when the magazines are shipped, reduced by an allowance for estimated sales returns. Author royalties, to date, have been derived primarily from publisher royalty advances that are recognized as revenue when all of our contractual obligations have been met which is typically upon the delivery to, and acceptance by, the publisher of the final manuscript.

 
- 22 -


 
For contracts with multiple elements, including programs which combine online and print advertising components, we allocate revenue to each element based on evidence of its fair value. Evidence of fair value is the normal pricing and discounting practices for those deliverables when sold separately. We defer revenue for any undelivered elements and recognize revenue allocated to each element in accordance with the revenue recognition policies set forth above.
 
Revenue for which realization is not reasonably assured is deferred.
 
Allowance for Doubtful Accounts
 
We maintain an allowance for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments. As of June 30, 2008 and December 31, 2007, our allowance for doubtful accounts amounted to $709,000 and $1.0 million, respectively. In determining these allowances, we evaluate a number of factors, including the credit risk of customers, historical trends and other relevant information. If the financial condition of our customers were to deteriorate, additional allowances may be required.
 
Inventory
 
In order to record our inventory at its lower of cost or market, we assess the ultimate realizability of our inventory, which requires us to make judgments as to future demand and compare that with current inventory levels. We record a provision to adjust our inventory balance based upon that assessment. If our merchandise revenues grow, the investment in inventory would likely increase. It is possible that we would need to further increase our inventory provisions in the future.
 
Goodwill and Other Intangibles
 
As of June 30, 2008, we had recorded goodwill and other intangible assets of $63.5 million. In our most recent annual assessment of impairment of remaining goodwill and intangible assets as of October 1, 2007, we made estimates of fair value using multiple approaches. In our ongoing assessment of impairment of goodwill and other intangible assets, we consider whether events or changes in circumstances such as significant declines in revenues, earnings or material adverse changes in the business climate, indicate that the carrying value of assets may be impaired. As of June 30, 2008, no current impairment indicators were noted. Future adverse changes in market conditions or poor operating results of strategic investments could result in losses or an inability to recover the carrying value of the investments, thereby possibly requiring impairment charges in the future.
 
Deferred Tax Asset Valuation Allowance
 
In connection with the acquisition of WeddingChannel, we recorded a deferred tax asset related to certain acquired tax loss carryforwards of WeddingChannel of $21.7 million which resulted in a reduction of goodwill associated with the acquisition. The substantial portion of the acquired tax loss carryforwards of WeddingChannel are subject to a limitation on future utilization under Section 382 of the Internal Revenue Code. We currently estimate that the effect of Section 382 will generally limit the amount of the loss carryforwards of WeddingChannel which is available to offset future taxable income to approximately $3.6 million annually. The overall determination of the annual loss limitation is subject to interpretation, and therefore, the annual loss limitation could be subject to change.
 
Through June 30, 2008, we continue to maintain an estimated valuation allowance for deferred tax assets associated with certain state net operating loss carryforwards of WeddingChannel. The recognition of these additional tax benefits would result in a reduction to goodwill.
 
As of June 30, 2008, we had recorded deferred tax assets of $24.1 million. The realization of these deferred tax assets depends upon our ability to continue to generate taxable income in the future, as well as other factors including limitations which may arise from changes in our ownership. The valuation allowance may need to be adjusted in the future if facts and circumstances change causing a reassessment of the realization of the deferred tax assets.
 
 
 
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Stock-Based Compensation
 
We compute stock-based compensation in accordance with Statement of Financial Accounting Standards (“SFAS”) No. 123(R), Share-Based Payment. SFAS No. 123(R) requires the measurement of compensation expense for all stock awards granted to employees and non-employee directors at fair value on the date of grant and recognition of compensation expense over the related service periods for awards expected to vest.
 
The fair value of restricted stock is determined based on the number of shares granted and the quoted price of our common stock, and the fair value of stock options is determined using the Black-Scholes valuation model. The calculation for fair value of stock options requires considerable judgment including the estimation of stock price volatility, expected option lives and risk-free investment rates. We develop estimates based on historical data and market information which may change significantly over time and, accordingly, have a large impact on valuation.
 
We recognized stock-based compensation for service-based graded-vesting stock awards granted prior to January 1, 2006 using the accelerated method prescribed by Financial Accounting Standards Board (“FASB”) Interpretation No. 28. As permitted by SFAS No. 123(R), for stock awards granted after December 31, 2005, we have adopted the straight-line attribution method. We include an estimate of stock awards to be forfeited in the future in calculating stock-based compensation expense for the period. We consider several factors when estimating future forfeitures, including types of awards, employee level and historical experience. Actual forfeitures may differ substantially from our current estimates.
 
Results of Operations
 
Net Revenues
 
Net revenues increased to $28.7 million and $52.5 million for the three and six months ended June 30, 2008, respectively, from $28.5 million and $49.5 million for the corresponding periods in 2007.
 
Total online sponsorship and advertising revenues increased to $13.5 million and $26.4 million for the three and six months ended June 30, 2008, respectively, as compared to $12.5 million and $23.3 million for the corresponding periods in 2007. Revenue from local vendor online advertising programs increased to $8.0 million and $16.3 million or by $419,000 and $1.4 million, for the three and six months ended June 30, 2008, respectively, when compared to the corresponding periods in 2007. These increases were primarily the result of higher average spending by local vendor clients due to the continuing effect of price increases which were offset, in part, by the impact on revenue from the elimination of certain acquired WeddingChannel local vendor accounts over the course of the year ended December 31, 2007. Revenue from these accounts amounted to approximately $600,000 and $1.2 million for the three and six months ended June 30, 2007, respectively. In addition, national online sponsorship and advertising revenue increased to $5.4 million and $10.1 million for the three and six months ended June 30, 2008, or by $523,000 and $1.7 million, respectively, when compared to the corresponding periods in 2007 due to increases in the average spending by national accounts. Online sponsorship and advertising revenues amounted to 47% and 44% of our net revenues for the three months ended June 30, 2008 and 2007, respectively. For the six months ended June 30, 2008 and 2007, online sponsorship and advertising revenues amounted to 50% and 47% of our net revenues, respectively.
 
Registry services revenue was $3.3 million and $5.1 million for the three and six months ended June 30, 2008, respectively, and was relatively flat as compared to the corresponding periods in 2007. A small increase in commissions earned from WeddingChannel retail partners was generally offset by a small decline from other registry commission sources. Registry services revenue amounted to 11% and 10% of our net revenues for the three and six months ended June 30, 2008, respectively, as compared to 12% and 10% of our net revenues for the corresponding periods in 2007.
 
Merchandise revenues, which consist primarily of the sale of wedding supplies, increased to $7.1 million and $11.7 million for the three and six months ended June 30, 2008, respectively, as compared to $6.5 million and $11.1 million for the corresponding periods in 2007. Revenue for The Knot Wedding Shop increased by $1.0 million and $1.3 million or 22% and 17% for the three and six months ended June 30, 2008, respectively, as compared to the corresponding periods in the prior year, generally due to an increase in the number of orders. These increases were offset, in part, by declines in revenue from the WeddingChannel store. Merchandise revenues amounted to 25% and
 
 
 
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23% of our net revenues for the three months ended June 30, 2008 and 2007, respectively. For the six months ended June 30, 2008 and 2007, merchandise revenue was 22% and 23% of our net revenues, respectively.

Publishing and other revenues were $4.8 million and $9.3 million for the three and six months ended June 30, 2008, respectively, as compared to $6.1 million and $10.0 million for the corresponding periods in 2007. The majority of the revenue decrease for the recent quarter resulted from the timing of publication of our annual The Knot Best of Weddings which contributed $816,000 to revenue in the second quarter of 2007. We published this magazine in the first quarter of 2008. Advertising revenue from our other local print publications which published in the second quarter of this year decreased by approximately $180,000 as compared to the corresponding period in the prior year due to a decline in advertising pages sold in several markets. In addition, for the six months ended June 30, 2008, revenue from the February issue of The Knot Weddings magazine decreased by slightly over $300,000 due primarily to a decline in the number of designer advertising pages sold. During the six months ended June 30, 2007, we recorded additional other revenue aggregating $330,000 which included author royalties and revenue from the one-time joint publication of a magazine with the American Express Travel and Leisure group. The decrease in local print advertising in the second quarter of 2008 was generally offset for the six month period by increased advertising revenue in 2008 from local magazines publishing in the first quarter of this year. Publishing and other revenue amounted to 17% and 21% of our net revenues for the three months ended June 30, 2008 and 2007, respectively. For the six months ended June 30, 2008 and 2007, publishing and other revenue was 18% and 20% of our net revenues, respectively.

Cost of Revenues

Cost of revenues consists of the cost of merchandise sold, including outbound shipping costs, costs related to the production of national and regional magazines and The Knot TV, payroll and related expenses for our personnel who are responsible for the production of online and offline media, and costs of Internet and hosting services.
 
Cost of revenues increased to $5.8 million and $10.2 million for the three and six months ended June 30, 2008, respectively, as compared to $5.7 million and $9.7 million for the corresponding periods in 2007. An increase in cost of revenues from the sale of merchandise for the three months ended June 30, 2008 due to an increase in wedding supplies revenue was generally offset by lower publishing and other cost of revenue due to lower production costs as a result of the timing of publication of The Knot Best of Weddings magazine. The increase in cost of revenues for the six months ended June 30, 2008, as compared to the corresponding period in the prior year, was a result of higher merchandise cost of revenue due to the increase in revenues as well as higher advertising cost of revenues due to increased host services expense. As a percentage of our net revenues, total cost of revenues was 20% for each of the three and six months ended June 30, 2008 and 2007.

Product and Content Development

Product and content development expenses consist primarily of payroll and related expenses for editorial, creative and information technology personnel and computer hardware and software costs.
 
Product and content development expenses increased to $5.0 million and $10.0 million for the three and six months ended June 30, 2008, as compared to $3.3 million and $6.5 million for the three and six months ended June 30, 2007. These increases are a result of additional investments in our information technology platforms and related information technology and project management staff to improve our operating efficiency. The increases are also the result of additions to our editorial staff to increase our content offerings for lifestages beyond weddings. As a percentage of our net revenues, product and content development expenses increased to 18% and 19% for the three and six months ended June 30, 2008, respectively, from 12% and 13% for the corresponding periods in 2007.

Sales and Marketing
 
Sales and marketing expenses consist primarily of payroll and related expenses for sales and marketing, customer service, registry and public relations personnel, as well as the costs for promotional activities and fulfillment and distribution of merchandise and magazines.
 
Sales and marketing expenses increased to $7.6 million and $15.2 million for the three and six months ended June 30, 2008, respectively, as compared to $6.4 million and $12.3 million for the corresponding periods in 2007. Sales personnel and related costs increased by $536,000 and $1.4 million, respectively, for the three and six months
 
 
 
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ended June 30, 2008, primarily as a result of further investments in marketing and national sales and sales support staff. We are also incurring additional marketing expenses in 2008 to support research programs, analytics and other promotional efforts to raise awareness of our brands and products within the local vendor community and national advertising marketplace, to develop programs designed to promote registry searches from which we derive commission revenue and to improve the conversion rate of our membership base to customers of our online stores for wedding supplies. As a percentage of our net revenues, sales and marketing expenses increased to 27% and 29% for the three and six months ended June 30, 2008, respectively, from 23% and 25% for the corresponding periods in 2007.
 
General and Administrative
 
General and administrative expenses consist primarily of payroll and related expenses for our executive management, finance and administrative personnel, legal and accounting fees, facilities costs, insurance and bad debt expenses.
 
General and administrative expenses increased to $5.2 million and $10.0 million for the three and six months ended June 30, 2008, respectively, as compared to $4.0 million and $8.1 million for the corresponding periods in 2007. The increases include higher legal and professional fees of approximately $400,000 and $864,000, respectively, related, in part, to the putative class action complaint captioned Haslam v. Macy’s Inc.,The Knot, Inc. WeddingChannel.com, Inc. and Does 1-100. In May 2008, an order was entered dismissing the complaint with prejudice. The remaining increases were primarily due to increases in personnel and related costs to support the growth of the Company. As a percentage of our net revenues, general and administrative expenses increased to 18% and 19% for the three and six months ended June 30, 2008, respectively, from 14% and 16% for the corresponding periods in 2007.

Stock-Based Compensation 
 
Total stock-based compensation expense related to all of our stock awards was included in various operating expense categories for the three and six months ended June 30, 2008 and 2007, as follows:
 
   
Three Months Ended
 
Six Months Ended
 
   
June 30,
 
June 30,
 
 
2008
 
2007
 
2008
 
2007
 
Product and content development
 
$
181,000
 
$
122,000
 
$
358,000
 
$
240,000
 
Sales and marketing
   
223,000
   
116,000
   
413,000
   
218,000
 
General and administrative
   
713,000
   
339,000
   
1,093,000
   
592,000
 
Total stock-based compensation expense
 
$
1,117,000
 
$
577,000
 
$
1,864,000
 
$
1,050,000
 

As of June 30, 2008, total unrecognized estimated compensation expense related to nonvested stock options, restricted shares and ESPP rights was $7.1 million, which is expected to be recognized over a weighted average period of 2.37 years.
 
Depreciation and Amortization
 
Depreciation and amortization consists of depreciation and amortization of property and equipment and capitalized software, and amortization of intangible assets related to acquisitions.

Depreciation and amortization was $2.2 million for each of the three months ended June 30, 2008 and 2007. Depreciation and amortization increased to $4.4 million for the six months ended June 30, 2008 as compared to $4.3 million for the corresponding period in 2007 as a result of our increasing investments in information technology platforms in 2008.

Interest Income

Interest income, net of interest expense, decreased to $880,000 and $2.1 million for the three and six months ended June 30, 2008, respectively, as compared to $1.2 million and $2.2 million for the corresponding periods in 2007. The decreases were the result of generally lower average market rates in 2008 and an increase in the current year in investments we made in tax exempt auction rate securities which carry lower interest rates.
 
 
 
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Provision for Taxes on Income
 
The effective tax rates for the three and six months ended June 30, 2008, were approximately 38% and 39% respectively, as compared to 41% for each of the corresponding periods in 2007. These effective tax rates differ from the amount computed by applying the Federal statutory income tax rate due primarily to state income taxes, net of Federal benefit and, in 2008, the increased impact of tax exempt interest income.
 
Recently Adopted Accounting Pronouncement
 
On January 1, 2008, we adopted SFAS No. 157, Fair Value Measurements (“SFAS 157”), which defines fair value, establishes a framework for measuring fair value in accordance with generally accepted accounting principles, and expands disclosures about fair value measurements. SFAS 157 does not require any new fair value measurements, but provides guidance on how to measure fair value by providing a fair value hierarchy used to classify the source of the information. In February 2008, the FASB issued FASB Staff Position 157-2 (“FSP 157-2”) which would delay the effective date of SFAS 157 for all nonfinancial assets and nonfinancial liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually) until January 1, 2009. We are currently evaluating the impact of SFAS 157 on our nonfinancial assets and liabilities. See Note 4 to the accompanying condensed consolidated financial statements for a discussion of the application of SFAS 157 to the valuation of our investments in auction rate securities as of June 30, 2008.
 
New Accounting Pronouncements

In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial Assets and Financial Liabilities — including an Amendment of FASB Statement No. 115 (“SFAS 159”), which allows an entity to choose to measure certain financial instruments and liabilities at fair value. Subsequent measurements for the financial instruments and liabilities an entity elects to fair value will be recognized in earnings. SFAS 159 also establishes additional disclosure requirements. Through June 30, 2008, we have elected not to extend the use of the fair value option to our assets and liabilities.
 
In December 2007, the FASB issued SFAS No. 141 (revised 2007), Business Combinations (“SFAS 141R”). SFAS 141R establishes principles and requirements for how an acquirer recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, any noncontrolling interest in the acquiree and the goodwill acquired. SFAS 141R also establishes disclosure requirements to enable the evaluation of the nature and financial effects of the business combination. This statement is effective beginning January 1, 2009. We are currently evaluating the potential impact of the adoption of SFAS 141R on our consolidated financial position, results of operations and cash flows.
 
In December 2007, the FASB issued SFAS No. 160, Noncontrolling Interests in Consolidated Financial Statements- an amendment of Accounting Research Bulletin No. 51 (“SFAS 160”). SFAS 160 establishes accounting and reporting standards for ownership interests in subsidiaries held by parties other than the parent, the amount of consolidated net income attributable to the parent and to the noncontrolling interest, changes in a parent’s ownership interest, and the valuation of retained noncontrolling equity investments when a subsidiary is deconsolidated. SFAS 160 also establishes disclosure requirements that clearly identify and distinguish between the interests of the parent and the interests of the noncontrolling owners. This statement is effective beginning January 1, 2009. We are currently evaluating the potential impact of the adoption of SFAS 160 on our consolidated financial position, results of operations and cash flows.
 

 
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Liquidity and Capital Resources
 
As of June 30, 2008, our cash and cash equivalents amounted to $62.4 million. We currently invest primarily in short-term debt instruments that are highly liquid, of high-quality investment grade, and have maturities ranging from one to three months, with the intent to make such funds readily available for operating purposes.
 
Net cash provided by operating activities was $13.7 million for the six months ended June 30, 2008. This resulted primarily from the net income for the period of $2.9 million; depreciation, amortization, stock-based compensation, deferred income taxes and other non-cash items of $6.9 million and a decrease in accounts receivable, net of deferred revenue, of $4.9 million due primarily to relatively strong collections from both national and local accounts during the period. These sources of cash were offset, in part, by an increase in inventory of $1.0 million to support higher seasonal sales of wedding supplies in the second and third quarters and to maintain larger quantities of promotional items and to add new products. Net cash provided by operating activities was $15.2 million for the six months ended June 30, 2007. This resulted primarily from the net income for the period of $6.4 million, depreciation, amortization, stock-based compensation and deferred income taxes of $9.4 million and a decrease in other current assets of $359,000. These sources of cash were offset, in part, by an increase in inventory of $753,000 in anticipation of higher seasonal sales of wedding supplies in the second and third quarters and a decrease in accounts payable and accrued expenses of $273,000.
 
Net cash provided by investing activities was $13.6 million for the six months ended June 30, 2008, due primarily to proceeds from the sales of short-term and long-term investments, net of proceeds from sales, of $18.6 million and purchases of property and equipment of $3.6 million. Net cash used in investing activities was $45.0 million for the six months ended June 30, 2007 due primarily to purchases of short-term investments, net of proceeds from sales, of $43.9 million, and purchases of property and equipment of $1.3 million.
 
Net cash provided by financing activities was $2.0 million and $901,000 for the six months ended June 30, 2008 and 2007, respectively, primarily due to proceeds from the issuance of common stock in connection with the exercise of stock options and warrants and through our Employee Stock Purchase Plan. For the six months ended June 30, 2008, we also repurchased $124,000 of common stock in connection with the surrender of restricted shares by employees to satisfy tax withholding obligations related to the vesting of the stock awards.
 
As of June 30, 2008, our cash and cash equivalents amounted to $62.4 million. As of June 30, 2008, we have classified our investments in auction rate securities of $54.0 million as long-term assets and recorded a temporary impairment charge of $3.1 million with respect to these securities. These auction rate securities consisted of AAA/Aaa rated variable rate debt securities whose interest rates reset every 35 days. The securities are collateralized by student loans, with approximately 87% of such collateral in the aggregate guaranteed by the United States government under the Federal Family Education Loan Program. $3.0 million of these securities have an underlying maturity date of November 1, 2009 while the remaining securities have underlying maturity dates ranging from March 1, 2022 through December 1, 2041. From February 14, 2008 through June 30, 2008, all auctions for these securities failed. An auction fails when there is insufficient demand. However, this does not represent a default by the issuer of the auction rate security. Upon an auction failure, the interest rates reset based on a formula contained in the security, which rate is generally higher than the current market rate. The reset interest rates on the auction rate securities currently held by us range from a short-term debt index plus 100 to 200 basis points.
 
We concluded that the impairment charge recorded was temporary because (i) we believe that the decline in market value is due to general market conditions; (ii) the auction-rate securities continue to be of a high credit quality and interest is paid when due; and (iii) we currently have the intent and ability to hold the auction-rate securities until a recovery in market value occurs. However, if the issuers of these securities continue to be unable to successfully close future auctions and their credit ratings deteriorate, or if they default with respect to such securities, we may be required to record additional temporary or other-than-temporary impairment charges if there are further reductions in fair value in future periods. It may also take until the final maturity of the underlying securities to realize our investments.
 
In June 2008, $5.0 million of auction rate securities held by us were redeemed at par; however, we are currently unable to determine whether other issuers of our remaining portfolio of auction rate securities will attempt or be able to redeem securities.
 
Based on expected future operating cash flows and our other sources of cash and cash equivalents, we do not currently anticipate that any potential lack of liquidity in these auction rate securities will affect our ability to execute
 

 
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our current business plan and that our current liquid cash and cash equivalents will be sufficient to fund our working capital and capital expenditure requirements for the foreseeable future. Our ability to meet our obligations in the ordinary course of business is dependent upon our ability to maintain profitable operations and/or raise additional financing through public or private debt or equity financings, or other arrangements with corporate sources, or other sources of financing to fund operations. However, there is no assurance that we will maintain profitable operations or that additional funding, if required, will be available to us in amounts or on terms acceptable to us.
 
Contractual Obligations and Commitments
 
We do not have any special purpose entities or capital leases and, other than operating leases, which are described below, we do not engage in off-balance sheet financing arrangements.
 
In the ordinary course of business, we enter into various arrangements with vendors and other business partners principally for magazine production, inventory purchases, computer equipment, host services and bandwidth.
 
As of June 30, 2008, we had no material commitments for capital expenditures.
 
As of June 30, 2008, other long-term liabilities of approximately $424,000 primarily represented accruals to recognize rent expense on a straight-line basis over the respective lives of four of our operating leases under which rental payments increase over the lease periods. These accruals will be reduced as the operating lease payments, summarized in the table of contractual obligations below, are made.
 
Our contractual obligations as of June 30, 2008 are summarized as follows:
 
     
Payments due by Period
 
Contractual Obligations
   
Total
   
Less than 1
year
   
1-3
years
   
3-5
years
   
More than 5
years
 
   
(in thousands)
 
Long term debt
 
$
55
 
$
55
 
$
 
$
 
$
 
Operating leases
   
5,525
   
1,614
   
2,777
   
1,107
   
27
 
Purchase commitments
   
4,009
   
3,823
   
186
   
   
 
Total
 
$
9,589
 
$
5,492
 
$
2,963
 
$
1,107
 
$
27
 
 
Seasonality

We believe that the impact of the frequency of weddings from quarter to quarter results in lower registry services and merchandise revenues in the first and fourth quarters.
 
ITEM 3.
Quantitative and Qualitative Disclosures About Market Risk
 
Market risk represents the risk of loss that may impact the financial position, results of operations, or cash flows of the Company due to adverse changes in financial market prices, including interest rate risk, foreign currency exchange rate risk, commodity price risk, and other relevant market rate or price risks. We are exposed to some market risk through interest rates related to the investment of our current cash and cash equivalents of approximately $62.4 million as of June 30, 2008. These funds are generally invested in highly liquid debt instruments. As such instruments mature and the funds are re-invested, we are exposed to changes in market interest rates. This risk is not considered material, and we manage such risk by continuing to evaluate the best investment rates available for short-term, high quality investments. We have long-term investments totaling $50.9 million in auction rate securities as of June 30, 2008, with respect to which we recorded a temporary impairment charge of $3.1 million during the six months ended June 30, 2008. These securities consisted of AAA/Aaa rated variable rate debt securities whose interest rates reset every 35 days. The securities are collateralized by student loans, with approximately 87% of such collateral in the aggregate guaranteed by the United States government under the Federal Family Education Loan Program. $3.0 million of these securities have an underlying maturity date of November 1, 2009 while the remaining securities have underlying maturity dates ranging from March 1, 2022 through December 1, 2041. From February 14, 2008 through June 30, 2008, all auctions for these securities failed. An auction fails when there is insufficient demand. However,

 
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this does not represent a default by the issuer of the auction rate security. Upon an auction failure, the interest rates reset based on a formula contained in the security, which rate is generally higher than the current market rate. The reset interest rates on the auction rate securities currently held by us range from a short-term debt index plus 100 to 200 basis points. We concluded that the impairment charge recorded was temporary because (i) we believe that the decline in market value is due to general market conditions; (ii) the auction-rate securities continue to be of a high credit quality and interest is paid when due; and (iii) we currently have the intent and ability to hold the auction-rate securities until a recovery in market value occurs. However, if the issuers of these securities continue to be unable to successfully close future auctions and their credit ratings deteriorate, or if they default with respect to such securities, we may be required to record additional temporary or other-than-temporary impairment charges if there are further reductions in fair value in future periods. It may also take until the final maturity of the underlying securities to realize our investments.

In June 2008, $5.0 million of auction rate securities held by us were redeemed at par; however, we are currently unable to determine whether other issuers of our remaining portfolio of auction rate securities will attempt or be able to redeem securities. In the event we need to access these funds, we could be required to sell these securities at an amount below our original purchase value. If we are unable to liquidate these investments as necessary to execute our current business plan, we may need to change or postpone such business plan or find alternative financing, if available, for such business plan. Any of these events could materially affect our results of operations and our financial condition.
 
We have no activities related to derivative financial instruments or derivative commodity instruments, and we are not currently subject to any significant foreign currency exchange risk
 
ITEM 4.
Controls and Procedures
 
The Company’s management, including the Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of the Company’s disclosure controls and procedures, as that term is defined in Rule 13a-15(e) promulgated under the Securities Exchange Act of 1934, as amended (the Exchange Act), as of June 30, 2008. Based on that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that the disclosure controls and procedures are effective to ensure that information required to be disclosed by the Company in the reports that the Company files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the rules and forms of the Securities and Exchange Commission (“SEC”), and to ensure that such information is accumulated and communicated to the Company’s management, including the Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.
 
There were no changes in the Company’s internal control over financial reporting during the quarter ended June 30, 2008 identified in connection with the evaluation thereof by the Company’s management, including the Chief Executive Officer and Chief Financial Officer, that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.
 
Management does not expect that our disclosure controls and procedures or our internal control over financial reporting will prevent or detect all error and fraud. Any control system, no matter how well designed and operated, is based upon certain assumptions and can provide only reasonable, not absolute, assurance that its objectives will be met. Further, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected. The Company’s disclosure controls and procedures are designed to provide reasonable assurance of achieving their objectives and the Chief Executive Officer and Chief Financial Officer have concluded that the disclosure controls and procedures are effective at that reasonable assurance level.
 

 
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PART II - OTHER INFORMATION
 
ITEM 1.
Legal Proceedings
 
A putative amended class action complaint captioned Haslam v. Macy’s, Inc., The Knot, Inc., WeddingChannel.com, Inc. and Does 1-100 was filed in the United States District Court for the Southern District of Florida on February 22, 2008. The complaint alleged that the defendants provided customers with electronically printed receipts for credit card and debit card point of sale transactions that contained more than the last five digits of the customer’s card number and/or the card’s expiration date in violation of the federal Fair and Accurate Credit Transactions Act (FACTA). On May 16, 2008, an order was entered granting the motions to dismiss filed by Macy’s, The Knot and WeddingChannel, with prejudice.
 
We are engaged in other legal actions arising in the ordinary course of business and believe that the ultimate outcome of these actions will not have a material effect on our results of operations, financial position or cash flows.
 
ITEM 1A.
Risk Factors
 
Risks that could have a negative impact on our business, results of operations and financial condition include without limitation, (i) The Knot’s unproven business model, (ii) The Knot’s history of losses, (iii) the significant fluctuation to which The Knot’s quarterly revenues and operating results are subject, (iv) the seasonality of the wedding industry, (v) the dependence of our registry services business on the continued use of the WeddingChannel website by our retail partners, and (vi) other factors detailed in documents The Knot files from time to time with the Securities and Exchange Commission. A more detailed description of each of these and other risk factors can be found under the caption “Risk Factors” in our most recent Annual Report on Form 10-K, filed on March 13, 2008. Except as noted below, there have been no material changes to the risk factors described in the Form 10-K. In addition, the risk factor in the Form 10-K captioned “We have not independently verified market share and industry data and forecasts” should not be deemed to be included in the risk factors affecting the Company.
 
We have invested in securities that are subject to market risk and the current negative liquidity conditions in the global credit markets could adversely affect the value of our assets.
 
As of June 30, 2008, we have reclassified our investments in auction rate securities of $50.9 million as long-term assets and recorded a temporary impairment charge of $3.1 million with respect to these securities. These auction rate securities consisted of AAA/Aaa rated variable rate debt securities whose interest rates reset every 35 days. The securities are collateralized by student loans, with approximately 87% of such collateral in the aggregate guaranteed by the United States government under the Federal Family Education Loan Program. $3.0 million of these securities have an underlying maturity date of November 1, 2009 while the remaining securities have underlying maturity dates ranging from March 1, 2022 through December 1, 2041. From February 14, 2008 through June 30, 2008, all auctions for these securities failed. An auction fails when there is insufficient demand. However, this does not represent a default by the issuer of the auction rate security. Upon an auction failure, the interest rates reset based on a formula contained in the security, which rate is generally higher than the current market rate. The reset interest rates on the auction rate securities currently held by us range from a short-term debt index plus 100 to 200 basis points.
 
We concluded that the impairment charge recorded was temporary because (i) we believe that the decline in market value is due to general market conditions; (ii) the auction-rate securities continue to be of a high credit quality and interest is paid when due; and (iii) we currently have the intent and ability to hold the auction-rate securities until a recovery in market value occurs. If the issuers of these securities continue to be unable to successfully close future auctions and their credit ratings deteriorate, or if they default with respect to such securities, we may be required to record additional temporary or other-than-temporary impairment charges if there are further reductions in fair value in future periods. It may also take until the final maturity of the underlying securities to realize our investment. In June 2008, $5.0 million of auction rate securities held by us were redeemed at par; however, we are currently unable to determine whether other issuers of our remaining portfolio of auction rate securities will attempt or be able to redeem securities. In the event we need to access these funds, we could be required to sell these securities at an amount below our original purchase value. If we are unable to liquidate these investments as necessary to execute our current business plan, we may need to change or postpone such business plan or find alternative financing, if available, for such business plan. Any of these events could materially affect our results of operations and our financial condition.
 
 
 
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ITEM 2.
Unregistered Sales of Equity Securities and Use of Proceeds
 
Issuer Purchases of Equity Securities
 
Period
(a) Total Number of Shares Purchased
(b) Average Price Paid
per Share
(c) Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs
(d) Maximum Number of Shares that May Yet Be Purchased Under the Plans or Programs
April 1, 2008 to April 30, 2008
1,264
$11.74
n/a
n/a
May 1, 2008 to May 31, 2008
3,666
$11.21
n/a
n/a
June 1, 2008 to June 30, 2008
1,380
$9.78
n/a
n/a
Total
6,310
$11.00
n/a
n/a
 
The terms of restricted stock awards granted under certain of the Company’s stock incentive plans allow participants to surrender or deliver shares of The Knot’s common stock to the Company to satisfy tax withholding obligations related to the vesting of those awards. All of the shares listed in the table above represent the surrender of shares to the Company in connection with such tax withholding obligations. For purposes of this table, the “price paid per share” is determined by reference to the closing sales price per share of The Knot’s common stock on The Nasdaq Global Market on the date of such surrender (or on the last date preceding such surrender for which such reported price exists).
 
ITEM 4.
Submission of Matters to a Vote of Security Holders
 
The Company held its Annual Meeting of Stockholders on May 21, 2008.
 
The stockholders elected David Liu and Lisa Gersh to the class of directors whose terms expire at the 2011 Annual Meeting of Stockholders or until their successors are elected and have qualified.
 
The stockholders ratified the appointment of Ernst & Young LLP as the Company’s independent registered public accounting firm for the calendar year ending December 31, 2008.
 
Shares of common stock were voted as follows:
 
Director Nominee or Proposal
 
For
 
Against/Withheld
 
Abstentions
 
David Liu
   
26,484,099
   
161,366
   
0
 
Lisa Gersh
   
26,511,092
   
134,373
   
0
 
Ratification of Auditors
   
26,569,383
   
58,637
   
17,445
 
 

 
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ITEM 6.
Exhibits
 
Incorporated by reference to the Exhibit Index immediately preceding the exhibits attached to this Quarterly Report on Form 10-Q.
 


 
- 33 -

 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
Date: August 7, 2008
THE KNOT, INC.
 
By:  /s/ Richard Szefc

Richard Szefc
Chief Financial Officer
(Principal Financial Officer and Duly Authorized Officer)
 
 
 
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EXHIBIT INDEX
 
Number
Description

10.19
Registration Rights Agreement dated as of April 30, 2008 between The Knot, Inc. and Macy’s, Inc. (Incorporated by reference to Exhibit 10.1 of the Registrant’s Current Report on Form 8-K filed May 2, 2008)
 
10.20
Letter Agreement between The Knot, Inc. and Carol Koh Evans (Incorporated by reference to Exhibit 10.1 of the Registrant’s Current Report on Form 8-K filed May 12, 2008)
 
31.1
Certification of Chairman and Chief Executive Officer Pursuant to Exchange Act Rule 13a-14(a), As Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
 
31.2
Certification of Chief Financial Officer Pursuant to Exchange Act Rule 13a-14(a), As Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
 
32.1
Certification of Chairman and Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, As Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
 
32.2
Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, As Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
 
 
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