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United States

Securities and Exchange Commission

Washington, D.C. 20549

Form 10-Q

Commission File Number 0-27517

GAIAM, INC.

(Exact name of registrant as specified in its charter)

833 WEST SOUTH BOULDER ROAD,

LOUISVILLE, COLORADO 80027

(Address of principal executive offices)

(303) 222-3600

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant:  (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities and Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. YES  x   NO  o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). YES  o   NO  o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.:

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). YES  o   NO  x

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date:

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GAIAM, INC.

FORM 10-Q

INDEX

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CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

This report may contain forward-looking statements that involve risks and uncertainties. The words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “strive,” “future,” “intend” and similar expressions are intended to identify such forward-looking statements. Our actual results could differ materially from the results anticipated in these forward-looking statements as a result of certain factors set forth under “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” “Quantitative and Qualitative Disclosures about Market Risk” and elsewhere in this report. Risks and uncertainties that could cause actual results to differ include, without limitation, general economic conditions, competition, loss of key personnel, pricing, brand reputation, consumer trends, acquisitions, new initiatives undertaken by us, security and information systems, legal liability for website content, merchandise supply problems, failure of third parties to provide adequate service, our reliance on centralized customer service, overstocks and merchandise returns, our reliance on a centralized fulfillment center, increases in postage and shipping costs, E-commerce trends, future Internet related taxes, our founder’s control of us, fluctuations in quarterly operating results, customer interest in our products, the effect of government regulation and other risks and uncertainties included in our filings with the Securities and Exchange Commission. We caution you that no forward-looking statement is a guarantee of future performance, and you should not place undue reliance on these forward-looking statements which reflect our view only as of the date of this report. We undertake no obligation to update any forward-looking information.

PART I.              FINANCIAL INFORMATION

Item 1.                     Financial Statements (Unaudited)

Unaudited Interim Condensed Consolidated Financial Statements

We have prepared our unaudited interim condensed consolidated financial statements included herein pursuant to the rules and regulations of the United States Securities and Exchange Commission. Certain information and note disclosures normally included in annual financial statements prepared in accordance with accounting principles generally accepted in the United States have been condensed or omitted pursuant to these rules and regulations, although we believe that the disclosures made are adequate to make the information not misleading. In our opinion, the unaudited interim condensed financial statements contain all adjustments (consisting of only normal recurring adjustments) necessary to present fairly, in all material respects, our consolidated financial position as of June 30, 2009, the interim results of operations for the three and six months ended June 30, 2009 and 2008, and cash flows for the six months ended June 30, 2009 and 2008. These interim statements have not been audited. The balance sheet as of December 31, 2008 was derived from our audited consolidated financial statements included in our annual report on Form 10-K. The interim condensed consolidated financial statements contained herein should be read in conjunction with our audited financial statements, including the notes thereto, for the year ended December 31, 2008.

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GAIAM, INC.
Condensed consolidated balance sheets

See accompanying notes to the interim condensed consolidated financial statements.

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GAIAM, INC.

Condensed consolidated statements of operations

See accompanying notes to the interim condensed consolidated financial statements.

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GAIAM, INC.
Condensed consolidated statements of cash flows

See accompanying notes to the interim condensed consolidated financial statements

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Notes to interim condensed consolidated financial statements

1.               Organization, Nature of Operations, and Principles of Consolidation

References in this report to “we”, “us”, “our” or “Gaiam” refer to Gaiam, Inc. and its consolidated subsidiaries, unless we indicate otherwise. We are a lifestyle media company providing a broad selection of information, media, products and services to customers who value personal development, wellness, ecological lifestyles, responsible media and conscious community. We were incorporated under the laws of the State of Colorado on July 7, 1988.

We have prepared the accompanying unaudited interim condensed consolidated financial statements in accordance with accounting principles generally accepted in the United States, or GAAP, and they include our accounts and those of our subsidiaries.  Intercompany transactions and balances have been eliminated.

The unaudited condensed consolidated financial position, results of operations and cash flows for the interim periods disclosed in this report are not necessarily indicative of future financial results.

2.               Significant Accounting Policies

No changes were made to our significant accounting policies during the three and six months ended June 30, 2009, except for the adoption of Financial Accounting Standards Board, or FASB, Statements No. 141(R), Business Combinations, No. 157, Fair Value Measurements, No. 160, Noncontrolling Interests in Consolidated Financial Statements — An Amendment of ARB No. 51, and No. 161, Disclosures about Derivatives and Hedging Activities — an Amendment of FASB Statement 133.  SFAS 141(R) requires an entity to recognize all assets acquired and liabilities assumed in a transaction at the acquisition-date fair value with limited exceptions, and changes the accounting treatment for certain specific items.  SFAS 157 defines fair value, establishes a framework for measuring fair value in GAAP, and expands disclosures about fair value measurements.  SFAS 160 establishes new accounting and reporting standards for a noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary and directs that gains from the issuance of subsidiary stock must be recognized in additional paid-in capital.  SFAS 161enhances required disclosures regarding derivatives and hedging activities.  We have applied SFAS 160 by reclassifying amounts formerly referred to as minority interests in our condensed consolidated balance sheets and condensed consolidated statements of operations.  Aside from this presentation change, the implementation of these statements did not have a material impact on our unaudited interim condensed consolidated financial statements for the three and six months ended June 30, 2009.

In May 2009, the FASB issued SFAS No. 165 Subsequent Events (“SFAS 165”), which defines further disclosure requirements for events which occur after the balance sheet date but before financial statements are issued.  SFAS 165 was effective for us beginning on April 1, 2009.  In accordance with SFAS 165, we have evaluated events subsequent to June 30, 2009 through August 7, 2009, which is the issuance date of this report, and concluded no material event occurred in this period which would either impact the results reflected in this report or our results going forward.

Use of Estimates and Reclassifications

The preparation of financial statements in accordance with GAAP requires us to make estimates and assumptions that affect the amounts reported in the accompanying financial statements and disclosures. Although we base these estimates on our best knowledge of current events and actions that we may undertake in the future, actual results may be different from the estimates. We have made certain reclassifications to prior period amounts to conform to the current period presentations.

3.              Equity

During the six months ended June 30, 2009, we issued a total of 12,025 shares of our Class A common stock to our independent directors, in lieu of cash compensation, for services rendered in 2009; issued 25,000 shares of our Class A common stock as contingent consideration for a business acquired in 2007 (see Note 8. Mergers and Acquisitions); issued 25,000 shares of our Class A common stock for consulting services; and issued 13,000 of our Class A common stock upon exercise of options under our 1999 Long-Term Incentive Plan.

Additionally, during the first half of 2009, we repurchased 932,000 shares of our Class A common stock for a total cost of $2.8 million.  We recorded this repurchase of our shares in accordance with the cost method of accounting for treasury stock.  Since we have not yet decided the ultimate disposition of the re-acquired shares, their cost is reflected in our condensed consolidated balance sheet at June 30, 2009 as a $2.8 million reduction to additional paid-in capital.

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Our subsidiary, Real Goods Solar, Inc. (“Real Goods”), issued 20,926 shares valued at $45,000 to compensate nonemployee board members for services rendered during 2009 and issued 363,504 shares valued at $0.7 million as contingent consideration for a business acquired in 2008 (see Note 8. Mergers and Acquisitions).  Following these transactions we owned 54.7% of Real Goods.  The portion of our gain resulting from Real Goods selling new shares, $0.1 million net of tax, is reflected in additional paid-in capital on our condensed consolidated balance sheet at June 30, 2009.

Another subsidiary, which is 51.4% owned by us, paid its shareholders dividends from earnings totaling $0.4 million and, as a result, the accumulated deficit on our condensed consolidated balance sheet at June 30, 2009 was decreased by $0.2 million.

The following is a reconciliation of our carrying amount of total equity, equity attributable to Gaiam, Inc., and equity attributable to the noncontrolling interest:

The following schedule reflects the effect of changes in Gaiam, Inc.’s ownership interest in Real Goods on Gaiam, Inc.’s equity:

4.               Comprehensive Income (Loss)

Our comprehensive income (loss), net of related tax effects, was as follows:

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Disposition of our investment in our UK operations during the quarter ended March 31, 2008 resulted in a net loss which lowered our net income for the first half of 2008.  The foreign currency translation amount attributable to that entity and accumulated in the translation adjustment component of equity was removed from the other comprehensive income component of equity and reported as part of the loss on the sale of the investment.

5.               Share-Based Payments

During the first quarter of 2009, for options previously granted to 49 employees, we reset the exercise price to $5.00 per share.  The options shall continue to vest over their remaining original vesting periods.  These modifications will result in total incremental share-based compensation cost of approximately $212,000 over the next 5 years.

In April 2009, we adopted a new plan, the Gaiam, Inc. 2009 Long-Term Incentive Plan (the “Plan”).  The purpose of this Plan is to advance our interests and those of our shareholders by providing incentives to certain persons who contribute significantly to our strategic and long-term performance objectives and growth.  An aggregate of not more than 3 million of our Class A shares, subject to certain adjustments, may be issued under this Plan, and the Plan terminates no later than April 23, 2019.  We generally grant options under our Plan with an exercise price equal to the closing market price of our stock at the date of the grant and the options normally vest and become exercisable at 2% per month for the 50 months beginning in the eleventh month after date of grant. We recognize the compensation expense related to share-based payment awards on a straight-line basis over the requisite service periods of the awards, which are generally five years for employee options and two years for Board members’ options and named executive officers’ restricted stock awards. Grants typically expire seven years from the date of grant.

In addition to the deemed new grants and cancellations resulting from the exercise price modification explained above, during the first half of 2009, we granted 180,500 stock options to employees and cancelled 45,100 stock options.  Total share-based compensation recognized was $0.4 million and $0.3 million for the three months ended June 30, 2009 and 2008, respectively, and $1.0 million and $0.7 million for the six months ended June 30, 2009 and 2008, respectively, and is shown in corporate, general and administration expenses on our condensed consolidated statements of operations.

Also during the first half of 2009, Real Goods granted 449,500 new stock options and cancelled 149,000 stock options under the Real Goods 2008 Long-Term Incentive Plan. The cancelled options resulted primarily from the nonattainment of the performance condition for 2008.  The new stock options commence vesting 2% over 50 months only upon the attainment of a certain amount of pre-tax income for the year ending December 31, 2009. For these performance based stock options, the attainment of the performance condition was not probable as of June 30, 2009 and, therefore, no compensation expense for these grants has been recorded.

6.               Net Income (Loss) Per Share Attributable To Gaiam, Inc. Common Shareholders

Basic net income (loss) per share attributable to Gaiam, Inc. common shareholders excludes any dilutive effects of options. We compute basic net income (loss) per share using the weighted average number of common shares outstanding during the period. We compute diluted net income (loss) per share attributable to Gaiam, Inc. common shareholders using the weighted average number of common and common stock equivalent shares outstanding during the period. We excluded common equivalent shares of 947,000 and 319,000 for the three months ended June 30, 2009 and 2008, respectively, and 1,273,000 and 205,000 for the six months ended June 30, 2009 and 2008, respectively, from the computation of diluted net income (loss) per share because their effect was antidilutive.

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The following table sets forth the computation of basic and diluted net income (loss) per share:

7.               Segment Information

We manage our business and aggregate our operational and financial information in accordance with three reportable segments. The direct to consumer segment contains direct response marketing programs, catalogs, Internet, and subscription community sales channels, the business segment comprises retailers, media and corporate account channels, and the solar segment reflects solar energy businesses.

Although we are able to track revenues by sales channel, management, allocation of resources and analysis and reporting of expenses is presented on a combined basis, at the reportable segment level. Prior period amounts have been recast to reflect the addition of our solar reporting segment.  Contribution margin is defined as net revenue less cost of goods sold and total operating expenses.

Financial information for our segments is as follows:

8.               Mergers and Acquisitions

During the first half of 2009, we issued 25,000 shares of our Class A common stock worth $64,000 as contingent consideration for one of our 2007 business acquisitions.  Another of our acquisitions from 2007 still has additional consideration, payable in cash, contingent upon the achievement of a certain membership threshold by August 2009 or our sale of the acquired business or its assets.

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At the time any of the remaining contingent consideration becomes determinable, we will recognize it as additional purchase price and allocate it to goodwill.

As contingent consideration related to one of its 2008 business acquisitions, Real Goods issued 363,504 shares its Class A common stock with an estimated fair value of $0.7 million and allocated the additional consideration to goodwill, which is not expected to be tax deductible. Real Goods used a period beginning two days before and two days after the date that the consideration became payable in determining the estimated fair value of the securities issued.  Real Goods is still in the process of finalizing its assessment of the estimated fair value of the net assets related to business acquisitions during the latter half of 2008 and, thus, the amount its of goodwill and other intangibles is subject to refinement.

Item 2.                     Management’s discussion and analysis of financial condition and results of operations

You should read the following discussion and analysis of our financial condition and results of operations in conjunction with the condensed consolidated financial statements and related notes included elsewhere in this document. This section is designed to provide information that will assist in understanding our condensed consolidated financial statements, changes in certain items in those statements from period to period, the primary factors that caused those changes and how certain accounting principles, policies and estimates affect the condensed consolidated financial statements.

Overview and Outlook

We are a lifestyle media company providing a broad selection of information, media, products and services to customers who value personal development, wellness, ecological lifestyles, responsible media and conscious community. Our media brand is built around our ability to develop and offer media content, products, lifestyle solutions and community to consumers in the LOHAS market.

We offer our customers the ability to make purchasing decisions and find responsible content based on these values while providing quality offerings at a price comparable to mainstream alternatives. We market our media and products through a multi-channel approach including traditional media channels, direct to consumers via the Internet, direct response marketing, community, subscriptions, and catalog, as well as through national retailers and corporate accounts.

Our content forms the basis of our proprietary offerings, which then drive demand for parallel product and service offerings. Our operations are vertically integrated from content creation, through product development and sourcing, to customer service and distribution. We market our products and services across three segments: business, direct to consumer, and solar. We distribute the majority of our products in our business and direct to consumer segments from our fulfillment center or drop-ship products directly to customers.  We also utilize a third party replication and fulfillment center for media distribution in our business segment.

Our business segment sells to retailers and, as of June 30, 2009, our products were carried in over 71,000 retail doors in the United States.  During the second quarter of 2009, this segment generated revenue of $20.7 million, up from $19.4 million during the second quarter of 2008. During the quarter we expanded our store-within-store presentations, which include custom fixtures that we design, to over 11,000 locations, up from 10,500 in the first quarter of 2009 and 7,500 at the end of the second quarter of last year.  In 2008, we launched a media category management role that is part of our long term strategy and a key step in securing shelf space for media.  We have now expanded this strategy to over 4,000 doors, up from 3,500 at the end of the first quarter of 2009.

Through its diverse media reach, the direct to consumer segment provides an opportunity to launch and support new media releases, a sounding board for new product testing, promotional opportunities, an online and off-line community, and customer feedback on us and the LOHAS industry’s focus and future. During the second quarter of 2009, this segment generated revenues of $27.0 million, down from $28.9 million during the second quarter of 2008.  This decrease reflects a planned reduction to our catalog circulation of 40%, partially offset by revenue growth from our direct response marketing programs.

Our solar segment offers residential and small commercial solar energy integration services.  On May 13, 2008, our solar integration business consummated an initial public offering and has since been managed as a separate segment.  Primarily, through acquisitions, this business has grown its sales and expanded its market territories.  During the second quarter of 2009, this segment generated revenues of $12.7 million, up from $8.8 million during the second quarter of 2008.  Real Goods uses its IPO proceeds to fund its working capital needs and general corporate purposes, which may include future acquisitions of businesses.

We believe our growth will be driven by media content, products, and online community offerings delivered to the consumer via Internet, retailers, licensing, electronic downloads and subscription services. We have increased our focus on fitness media content creation and distribution, and media category management at retailers. Our recent licensing agreements will expand our distribution within the non-theatrical media category.

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We believe a number of factors are important to our long-term success, including building our brands, expanding category management into new retailers and genres, increasing international growth by expanding into new markets primarily through license arrangements, extending our product lines and enhancing our multimedia platform community through new media opportunities, new membership programs, initiatives and acquisitions.

Results of Operations

The following table sets forth certain financial data as a percentage of revenue for the periods indicated:

Three Months Ended June 30, 2009 Compared to Three Months Ended June 30, 2008

Net revenue. Net revenue increased $3.3 million, or 5.7%, to $60.5 million during the second quarter of 2009 from $57.2 million during the second quarter of 2008. Net revenue in our business segment increased $1.3 million to $20.7 million during the second quarter of 2009 from $19.4 million during the second quarter of 2008, primarily reflected improvement in our domestic trade business, including increased store-within-store presentations and our success as media category manager. Net revenue in our direct to consumer segment decreased $1.9 million to $27.0 million during the second quarter of 2009 from $28.9 million during the second quarter of 2008. This decrease in the direct to consumer segment net revenue primarily reflected overall slower consumer spending and our decision to reduce catalog circulation by 40%, partially offset by revenue growth with our direct response marketing programs.  Net revenue in our solar segment increased $3.9 million to $12.7 million during the second quarter of 2009 from $8.8 million during the second quarter of 2008, primarily reflecting the acquisitions of solar companies in 2008.

Gross profit. Gross profit decreased $4.7 million, or 13.0%, to $31.4 million during the second quarter of 2009 from $36.2 million during the second quarter of 2008. As a percentage of net revenue, gross profit decreased to 52.0% during the second quarter of 2009 from 63.2% during the second quarter of 2008.  This decrease is due to increased sales in our lower margin solar business, the expansion of our category manager role in media at retailers, reduced prices to accelerate sales and lower inventory levels, and greater participation in retailer discount programs and promotions.

Selling and operating expenses. Selling and operating expenses decreased $3.0 million, or 9.0%, to $30.7 million during the second quarter of 2009 from $33.7 million during the second quarter of 2008.  This change is primarily a result of cost control initiatives

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launched in late 2008 and early 2009 including reductions in payroll and reduced catalog circulation.  As a percentage of net revenue, selling and operating expenses decreased to 50.7% during the second quarter of 2009 from 58.9% during the second quarter of 2008 reflecting the lower cost structure.

Corporate, general and administration expenses. Corporate, general and administration expenses decreased $0.2 million, or 5.1%, to $2.9 million during the second quarter of 2009 from $3.1 million during the second quarter of 2008.  As of percentage of net revenue, corporate, general and administration expenses decreased to 4.9% during the second quarter of 2009 from 5.4% during the second quarter of 2008 reflecting cost control measures.

Interest and other income. Interest and other income decreased $0.2 million to $0.1 million during the second quarter of 2009 from $0.3 million during the second quarter of 2008.  The lower interest earnings reflect the decrease in prevailing short-term interest rates and cash used to acquire our corporate facilities and repurchase 2.3 million shares of our Class A common stock for $22.1 million.

Net loss attributable to noncontrolling interest. Net loss attributable to noncontrolling interest increased to $0.3 million during the second quarter of 2009 from $0.1 million during the second quarter of 2008 primarily as a result of the losses in our solar segment.

Net income (loss) attributable to Gaiam, Inc.  As a result of the above factors, net income (loss) attributable to Gaiam, Inc. decreased to a net loss of $1.0 million during the second quarter of 2009 from net income of $2.6 million during the second quarter of 2008.  Net income (loss) per share attributable to Gaiam, Inc. common shareholders decreased to a net loss per share of $0.04 during the second quarter of 2009 from net income per share of $0.10 during the second quarter of 2008.  Our net income for the second quarter of 2008 includes a gain on the issuance of Real Goods common stock, partially offset by impairments of our media library and related assets.  Excluding these items, 2008 results would have been a loss of $0.1 million for the quarter.  Refer to the Non-GAAP Financial Measures table below.

Six Months Ended June 30, 2009 Compared to Six Months Ended June 30, 2008

Net revenue. Net revenue decreased $6.0 million, or 4.9%, to $116.4 million during the first half of 2009 from $122.4 million during the first half of 2008. Net revenue in our direct to consumer segment decreased $6.5 million to $54.7 million during the first half of 2009 from $61.2 million during the first half of 2008. This decrease in the direct to consumer segment net revenue primarily reflects overall slower consumer spending and our decision to reduce catalog circulation, partially offset by revenue growth with our direct response marketing programs.  Net revenue in our business segment decreased $6.4 million to $39.5 million during the first half of 2009 from $45.8 million during the first half of 2008, primarily reflecting conservative buying by retailers in the first quarter of 2009, higher deductions and allowances to retailers, and changes in our international reporting, namely the shift to licensing arrangements and the disposition of our UK operations in the first quarter of 2008.  Net revenue in our solar segment increased $6.8 million to $22.2 million during the first half of 2009 from $15.4 million during the first half of 2008, primarily due to the acquisitions during 2008.

Gross profit. Gross profit decreased $14.7 million, or 19.1%, to $62.4 million during the first half of 2009 from $77.1 million during the first half of 2008. As a percentage of net revenue, gross profit decreased to 53.6% during the first half of 2009 from 63.0% during the first half of 2008.  This decrease is due to increased sales in our lower margin solar business, the expansion of our category manager role in media at retailers, reduced prices to accelerate sales and lower inventory levels, and greater participation in retailer discount programs and promotions.

Selling and operating expenses. Selling and operating expenses decreased $4.0 million, or 5.8%, to $64.6 million during the first half of 2009 from $68.6 million during the first half of 2008.  This change is primarily a result of reduced catalog circulation and cost control measures implemented in late 2008 and early 2009.  As a percentage of net revenue, selling and operating expenses decreased to 55.5% during the first half of 2009 from 56.1% during the first half of 2008 reflecting the lower cost structure.

Corporate, general and administration expenses. Corporate, general and administration expenses decreased $0.3 million, or 4.2%, to $6.2 million during the first half of 2009 from $6.5 million during the first half of 2008.  As of percentage of net revenue, corporate, general and administration expenses remained constant at 5.3% during the first halves of 2009 and 2008.

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Interest and other income. Interest and other income decreased $0.6 million to $0.1 million during the first half of 2009 from $0.7 million during the first half of 2008.  The lower interest earnings reflect the decrease in prevailing short-term interest rates and cash used to acquire our corporate facilities and repurchase 2.3 million shares of our Class A common stock for $22.1 million.

Net loss attributable to noncontrolling interest. Net loss attributable to noncontrolling interest increased to $1.1 million during the first half of 2009 from $0.4 million during the first half of 2008 primarily as a result of the losses in our solar segment.

Net income (loss) attributable to Gaiam, Inc.  As a result of the above factors, net income (loss) attributable to Gaiam, Inc. decreased to a net loss of $4.1 million during the first half of 2009 from net income of $4.8 million during the first half of 2008.  Net income (loss) per share attributable to Gaiam, Inc. common shareholders decreased to a net loss per share of $0.17 during the first half of 2009 from net income per share of $0.19 during the first half of 2008.  Our net income for the first half of 2008 includes a gain on the issuance of Real Goods common stock, partially offset by impairments of our media library and related assets.  Excluding these items, prior year’s results would have been net income of $2.1 million for the six month period of 2008.  Refer to the Non-GAAP Financial Measures table below.

Non-GAAP Financial Measures

We have utilized the non-GAAP information set forth below as an additional device to aid in understanding and analyzing our financial results for the three and six months ended June 30, 2008. We believe that these non-GAAP measures will allow for a better evaluation of the operating performance of our business and facilitate meaningful comparison of the results in the current period to those in prior period and future periods. Reference to these non-GAAP measures should not be considered a substitute for results that are presented in a manner consistent with GAAP.

A reconciliation of our GAAP net income to our non-GAAP net income (loss) for the three and six months ended June 30, 2008 is set forth below (in millions except share and per share data):

Seasonality

Our sales are affected by seasonal influences. On an aggregate basis, we generate our strongest revenues and net income in the fourth quarter due to increased holiday spending and retailer fitness purchases.

Liquidity and Capital Resources

Our capital needs arise from working capital required to fund operations, capital expenditures related to acquisition and development of media content, development of our Internet and community platforms and new products, acquisitions of new businesses, replacements, expansions and improvements to our infrastructure, and future growth. These capital requirements depend on numerous factors, including the rate of market acceptance of our product and service offerings, the ability to expand our customer base, the cost of ongoing upgrades to our product offerings, the level of expenditures for sales and marketing, the level of investment in distribution systems and facilities and other factors. The timing and amount of these capital requirements are variable and we cannot accurately predict them. Additionally, we will continue to pursue opportunities to expand our media libraries, evaluate possible investments in

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businesses, products and technologies, and increase our sales and marketing programs and brand promotions as needed.

At June 30, 2009, the majority of our cash was in short-term treasuries.  We have a revolving line of credit agreement with a financial institution that expires on October 22, 2009.  The credit agreement permits borrowings up to the lesser of $15 million or our borrowing base which is calculated based upon the collateral value of our accounts receivable, inventory, and certain property and equipment. Borrowings under this agreement bear interest at the lower of prime rate less 75 basis points or LIBOR plus 275 basis points. Borrowings are secured by a pledge of certain of our assets, and the agreement contains various financial covenants, including those requiring compliance with certain financial ratios. At June 30, 2009, we had no amounts outstanding under this agreement; however, $0.6 million was reserved for outstanding letters of credit.  We believe we have complied with all of the financial covenants under this credit agreement.

Cash Flows

The following table summarizes our primary sources (uses) of cash during the periods presented:

Operating activities. Our operating activities provided net cash of $17.1 million during the first half of 2009 and used net cash of $3.4 million during the first half of 2008. Our net cash provided by operating activities during the first half of 2009 was primarily attributable to decreased accounts receivable and inventory of $24.6 million and refunded income taxes of $3.2 million, partially offset by decreased accounts payable and accrued liabilities of $6.7 million and net loss of $4.1 million. The reduction in accounts payable reflects payments for inventory purchases of holiday and fitness season shipments.  Our net cash used in operating activities during the first half of 2008 was primarily attributable to noncash gain from the issuance of Real Goods stock of $19.2 million, net of tax, decreased accounts payable and accrued liabilities of $12.9 million, increased deferred advertising costs and prepaid income taxes of $4.6 million, and other noncash adjustments to net income of $4.0 million, partially offset by the noncash impairment loss of $25.9 million, reductions in accounts receivable and inventory of $6.6 million, and net income of $4.8 million.

Investing activities. Our investing activities used net cash of $3.4 million and $31.5 million during the first half of 2009 and 2008, respectively. The net cash used in investing activities during the first half of 2009 was used primarily to acquire property and equipment for $2.4 million, of which $0.8 million was acquired to maintain normal operations, and for media productions of $1.0 million. The net cash used in investing activities during the first half of 2008 was used primarily to acquire our corporate headquarters property, businesses, equipment and other investments for $27.3 million and purchased and produced media of $4.2 million.

Financing activities. Our financing activities used net cash of $2.9 million during the first half of 2009 and provided net cash of $31.6 million during the first half of 2008.  Our net cash used in financing activities during the first half of 2009 was used primarily to repurchase 932,000 shares of our Class A common stock.  Our net cash provided by financing activities during the first half of 2008 primarily reflected net proceeds from the Real Goods IPO of $48.2 million and issuances of our common stock and related tax benefits of $1.5 million, partially offset by funds used to repurchase approximately 1.2 million shares of our Class A common stock for $18.1 million.

We believe our available cash, cash expected to be generated from operations, cash generated by the sale of our stock, and borrowing capabilities should be sufficient to fund our operations on both a short-term and long-term basis. However, our projected cash needs may change as a result of acquisitions, product development, unforeseen operational difficulties or other factors.

In the normal course of our business, we investigate, evaluate and discuss acquisition, joint venture, minority investment, strategic relationship and other business combination opportunities in the LOHAS and Conscious Media markets. For any future investment, acquisition or joint venture opportunities, we may consider using then-available liquidity, issuing equity securities or incurring additional indebtedness.

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Contractual Obligations

We have commitments pursuant to lease agreements, but have no outstanding commitments pursuant to purchase obligations. The following table shows our commitments to make future payments under operating leases:

Risk Factors

We wish to caution you that there are risks and uncertainties that could cause our actual results to be materially different from those indicated by forward looking statements that we make from time to time in filings with the Securities and Exchange Commission, news releases, reports, proxy statements, registration statements and other written communications as well as oral forward looking statements made from time to time by our representatives. These risks and uncertainties include, but are not limited to, those risks listed in our Annual Report on Form 10-K for the year ended December 31, 2008.  Additional risks and uncertainties that we currently deem immaterial may also impair our business operations, and historical results are not necessarily an indication of the future results. Except for the historical information contained herein, the matters discussed in this analysis are forward-looking statements that involve risk and uncertainties, including, but not limited to, general economic and business conditions, competition, pricing, brand reputation, consumer trends, and other factors which are often beyond our control. We do not undertake any obligation to update forward-looking statements except as required by law.

Item 3.                     Quantitative and Qualitative Disclosures About Market Risk

We are exposed to market risks, which include changes in U.S. interest rates and foreign exchange rates. We do not engage in financial transactions for trading or speculative purposes.

Any borrowings we might make under our bank credit facility would bear interest at the lower of prime rate less 75 basis points or LIBOR plus 275 basis points. We do not have any amounts outstanding under our credit line, so any unfavorable change in interest rates would not have a material impact on our results from operations or cash flows unless we make borrowings in the future.

We purchase a significant amount of inventory from vendors outside of the U.S. in transactions that are primarily U.S. dollar denominated transactions. A decline in the relative value of the U.S. dollar to other foreign currencies has and may continue to lead to increased purchasing costs.

Item 4.                     Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our chief executive officer and chief financial officer conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rule 13a-15(e) and Rule 15d-15(e) under the Exchange Act. Based upon their evaluation as of June 30, 2009, our chief executive officer and chief financial officer have concluded that those disclosure controls and procedures are effective.

Changes in Internal Control over Financial Reporting

No changes in our internal control over financial reporting occurred during the quarter and six months ended June 30, 2009 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II.    OTHER INFORMATION

Item 1.                     Legal Proceedings

From time to time, we are involved in legal proceedings that we consider to be in the normal course of business. We do not believe that any of these proceedings will have a material adverse effect on our business.

Item 1A.            Risk Factors

No material changes.

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Item 2.                     Sales of Unregistered Securities and Use of Proceeds

We had no sales of unregistered securities during the quarter ended June 30, 2009.

We purchased shares of our Class A common stock as follows:

ISSUER PURCHASES OF EQUITY SECURITIES

(1)  We repurchased these shares of our Class A common stock in a negotiated transaction.

Item 3.                     Defaults Upon Senior Securities

None.

Item 4.                     Submission of Matters to a Vote of Security Holders

On April 23, 2009, Gaiam held an annual meeting of shareholders. The shareholders elected six directors to serve until the next annual meeting of shareholders to be held in 2010 or until their successors are duly elected and qualified. The results of this vote follow: