Schedule 13G

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


SCHEDULE 13G


Under the Securities Exchange Act of 1934

(Amendment No. ___________)*


INNOVATIVE FOOD HOLDINGS, INC.

(Name of Issuer)


Common Stock

(Title of Class of Securities)


45772H202

(CUSIP Number)


September 4, 2013

(Date of Event Which Requires Filing of this Statement)



Check the appropriate box to designate the rule pursuant to which this Schedule is filed:


      . Rule 13d-1(b)

  X .  Rule 13d-1(c)

      .  Rule 13d-1(d)


*The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.


The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).



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CUSIP No.:  45772H202


1.

Names of Reporting Persons.

I.R.S. Identification Nos. of above persons (entities only).


Ian J. Cassel


2.

Check the Appropriate Box if a Member of a Group (See Instructions):

(a) ____

(b) ____


3.

SEC Use Only


4.

Citizenship or Place of Organization

United States


Number of Shares Beneficially Owned by Each Reporting Person With

5.

Sole Voting Power

337,491

6.

Shared Voting Power

-0-

7.

Sole Dispositive Power

337,491

8.

Shared Dispositive Power

-0-


9.

Aggregate Amount Beneficially Owned by Each Reporting Person


337,491


10.

Check if the Aggregate Amount in Row 9. Excludes Certain Shares  [   ]  (See Instructions)


11.

Percent of Class Represented by Amount in Row 9.

5.3%


12.

Type of Reporting Person (See Instructions)

IN



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Item 1.

(a)

Name of Issuer:  


Innovative Food Holdings, Inc.


(b)

Address of Issuer's Principal Executive Offices:  


26411 Race Track Rd., Bonita Springs, FL  34135


Item 2.

(a)

Name of Person Filing:  Ian J. Cassel


(b)

Address of Principal Business Office or, if none, Residence:  


221 Fieldcrest Lane, Ephrata, PA  17522


(c)

Citizenship: United States


(d)

Title of Class of Securities:  Common Stock, par value $0.0001 per share


(e)

CUSIP Number:  45772H202


Item 3.

Not Applicable


Item 4.

Ownership


(a)

Amount beneficially owned:

337,491


(b)

Percent of class:

5.3%


(c)

(i)

Sole power to vote or to direct the vote

337,491

(ii)

Shared power to vote or to direct the vote

-0-

(iii)

Sole power to dispose or to direct the disposition of

337,491

(iv)

Shared power to dispose or to direct the disposition of

-0-


Item 5.

Ownership of Five Percent or Less of a Class


Not Applicable


Item 6.

Ownership of More than Five Percent on Behalf of Another Person


Not Applicable


Item 7.

Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company


Not Applicable


Item 8.

Identification and Classification of Members of the Group


Not Applicable


Item 9.

Notice of Dissolution of Group


Not Applicable



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Item 10.

Certification


By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.




SIGNATURE


After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.


Date:  September 9, 2013

Signature:  /s/ Ian J. Cassel



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