SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRRENT REPORT

                         PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

         Date of Report (Date of earliest event reported) July 20, 2004

                          Hibbett Sporting Goods, Inc.
             (Exact Name Of Registrant As Specified In Its Charter)

                        Commission file number: 000-20969

   Delaware                                                      63-1074067
   --------                                                      ----------
  (State of                                                   (I.R.S. Employer
Incorportation)                                             Indentification No.)


                               451 Industrial Lane
                            Birmingham, Alabama 35211
                    (Address of Principal Executive Offices)

                                 (205) 942-4292
              (Registrant's telephone number, including area code)





Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.

         ( c )
                  Exhibits.

This exhibit is furnished pursuant to Item 9 and shall not be deemed to be
"filed".

Exhibit No.                         Description

99.1                                Earnings Release Dated July 20, 2004


Item 9.  Regulation FD Disclosure

     Hibbett  Sporting  Goods,  Inc.  issued a press release on July 20, 2004. A
copy of the press release is attached hereto as Exhibit 99.1.

     The information in this Report,  including Exhibit 99.1 attached hereto, is
furnished  solely pursuant to Item 9 of this Form 8-K.  Consequently,  it is not
deemed "filed" for the purposes of Section 18 of the Securities  Exchange Act of
1934, or otherwise  subject to the  liabilities of that section.  It may only be
incorporated by reference in another filing under the Exchange Act or Securities
Act of 1933 if such subsequent filing specifically references this Form 8-K.



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                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                               HIBBETT SPORTING GOODS, INC.

                               By   /s/ Gary A. Smith
                               ----------------------------------------
                               Gary A. Smith
                               Vice President and Chief Financial Officer

July 20, 2004




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                                  EXHIBIT INDEX


Exhibit

99.1     Press Release dated July 20, 2004



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                                                                    EXHIBIT 99.1

                    [Hibbett Sporting Goods, Inc. Letterhead]

                                              Contact:   Gary Smith
                                                         Chief Financial Officer
                                                         (205) 942-4292

           HIBBETT SPORTING GOODS REVISES SECOND QUARTER EXPECTATIONS

     BIRMINGHAM,   Ala.  (July  20,  2004)  -  Hibbett   Sporting  Goods,   Inc.
(NASDAQ/NM:HIBB)  today  announced  that it has revised  its sales and  earnings
expectations for the second fiscal quarter ending July 31, 2004. The Company now
expects to report a comparable  store sales  increase of 2% to 3% for the second
quarter and earnings per share in the range of $0.13 to $0.15 per diluted  share
compared with previous expectations of comparable store sales increases of 5% to
6% and earnings per share in the range of $0.18 to $0.20 per diluted share.  The
Company  plans to  provide  updated  guidance  for fiscal  2004,  as well as its
guidance for the third quarter,  when it reports complete results for the second
quarter on August 19, 2004.

     Commenting  on  the  announcement,  Mickey  Newsome,  President  and  Chief
Executive Officer, stated, "Although we started off the quarter with sales above
our  expectations,  for the last few weeks we have experienced a slowdown in two
areas - licensed  apparel and  fitness  equipment.  Sales in  footwear  and team
equipment,  however, have continued to post strong results. As we discussed when
we reported first quarter earnings in May, we had planned for licensed  apparel,
particularly  pro-licensed  apparel,  to soften  starting in the third  quarter.
Unfortunately,   the  momentum  in  this  category,  including  college-licensed
apparel,  has  slowed  down  more  dramatically  and  sooner  than  anticipated.
Additionally, our comparable-store sales were impacted by rainy weather in June.
We have responded with more  aggressive  markdowns in both licensed  apparel and
fitness  equipment.  Together  with the  shift in sales  away  from  apparel  to
footwear,  these  markdowns are expected to result in lower overall  margins for
the quarter."

     Hibbett  Sporting Goods,  Inc. is a rapidly  growing  operator of full-line
sporting  goods  stores  in small to  mid-sized  markets,  predominantly  in the
Southeast,  Mid-Atlantic  and Midwest.  The  Company's  primary  store format is
Hibbett Sports, a 5,000-square-foot store located in enclosed malls and dominant
strip centers.

     A WARNING ABOUT FORWARD LOOKING  STATEMENTS:  Certain matters  discussed in
this press release are "forward looking  statements" as that term is used in the
Private  Securities  Litigation Reform Act of 1995.  Forward looking  statements
address future events,  developments  or results and typically use words such as
believe,  anticipate,  expect,  intend,  plan, forecast,  guidance,  outlook, or
estimate.  For  example,  our  forward  looking  statements  include  statements
regarding  merchandise  performance  and future  earnings and  comparable  store
sales. Such statements are subject to risks and  uncertainties  that could cause
actual results to differ  materially,  including economic  conditions,  industry
trends,   merchandise  trends,  vendor   relationships,   customer  demand,  and
competition.  For a complete  description  of these  factors,  as well as others
which could affect our business, you should carefully review the "Risk Factors,"
"Business," and "MD&A" sections in our Annual Report on Form 10-K filed on April
15, 2004,  our  Quarterly  Report on Form 10-Q filed June 9, 2004,  and our most
recent  prospectus  supplement  filed May 2, 2003.  In light of these  risks and
uncertainties,  the future  events,  developments  or results  described  by our
forward looking  statements in this document could turn out to be materially and
adversely  different  from those we discuss or imply.  We are not  obligated  to
release  publicly any revisions to any forward looking  statements  contained in
this press release to reflect events or  circumstances  occurring after the date
of this report and you should not expect us to do so.


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