Search agency The 66th and Rocketclub Media (RCM) grew AetherHaus’s organic traffic 120x and earned 89 AI citations in nine months as customers turn to AI.
-- September 4th, 2026 - AetherHaus grew its organic search traffic roughly 120 times, and now appears as a recommendation across major AI tools. For a business that once relied on word of mouth and foot traffic, search has become a predictable source of new customers that the studio owns.
The strategy behind the results reflects The 66th's core view: search and AI visibility are the same problem. The agency built AetherHaus an owned search foundation and documented the studio's in-person expertise in depth, rather than selling AI optimization as a bolt-on. That foundation earned rankings on Google, and it gave AI engines credible, brand-owned material to cite. The result is a studio customers can find when they search and are pointed to when they ask.
Nine months in, the business results include:
- Organic search traffic up roughly 120x
- Top-three Google rankings for 69 search terms
- Nearly 100 citations across AI tools, including ChatGPT, Perplexity, Google's AI Overviews, Copilot, and Grok.
"Wellness has massive digital upside that many companies in the space aren't capturing," says Liam Lytton, CEO and Co-Founder of The 66th. "AI tools like ChatGPT recommend businesses they can find clear, structured, trustworthy information about."
This visibility is an asset AetherHaus owns. It keeps delivering customers without paying for each click, and it compounds as the studio's authority grows.
"We always knew the in-person experience was strong. What changed is that people now find us before they have heard our name. When someone searches or asks AI where to go, we are the answer. That has become one of our most reliable sources of new clients." Dave Gu, Partner and Program Director, AetherHaus
The 66th points to the engagement as a model for how small and medium businesses can build durable visibility as discovery shifts toward AI: own the search foundation first, and treat AI recommendations as the compounding return on it.
About AetherHaus
AetherHaus is a Nordic-inspired bathhouse in Vancouver's West End, offering Himalayan salt sauna, cold plunge, and a tea lounge. It draws on German Aufguss and Russian Banya traditions, with a phone-free, low-voice atmosphere. Rooted in the West End's queer community, it hosts regular queer nights alongside general sessions.
About The 66th
The 66th Agency is a Vancouver-based, founder-led digital agency offering Search Engine Optimization (SEO), Generative Engine Optimization (GEO), website development, and consulting to businesses globally, across industries. The agency supports clients ranging from traditional service businesses to consumer goods and AI startups.
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Organization: The 66th
Website: https://www.the66th.com/
Release ID: 89202190
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