Echelon Property Group surpasses $150 million in career sales, reflecting the growing importance of private transactions, strategic representation, and local expertise in Austin's evolving luxury real estate market.
-- Echelon Property Group, the Austin based luxury and investment real estate practice founded by Taylor Sherwood, has surpassed $150 million in career sales across more than 200 closed transactions, the result of more than a decade representing buyers, sellers, investors, and developers throughout Central Texas.
The milestone reflects more than transaction volume. Austin's luxury market has changed dramatically over the past decade. Buyers are more informed, sellers are more selective, and many of the city's best opportunities never reach the public market. Today, success depends less on finding listings and more on advice, relationships, and execution.
"Finding homes isn't the hard part anymore," Taylor said. "Knowing which opportunities are worth pursuing, what they're truly worth, and how to structure the right deal is where experience makes the difference."
Austin's Luxury Market Has Quietly Changed
Austin's luxury real estate market has evolved into one of the nation's most competitive, with a growing share of high value homes changing hands through private, off MLS transactions. As a non-disclosure state, Texas places greater importance on trusted relationships, discretion, and local market expertise, making many opportunities available long before they reach the public market.
"Some of the strongest transactions I've participated in never appeared publicly," Taylor said. "In many cases, the MLS is the final chapter, not the first. The overwhelming majority of my transaction volume has involved private opportunities, relationship driven sourcing, or off market transactions. Every deal I've closed above $2 million has happened entirely off the MLS."
As Austin continues attracting high net worth buyers from across the country, local knowledge and strategic relationships have become increasingly important in identifying opportunities and successfully navigating the luxury market.
Creating Opportunities That Don't Exist Yet
There was never a listing. Working through his broker network, Taylor identified the owners of adjacent parcels in Southeast Austin, negotiated directly with each, and assembled a nine acre development site between the Goodnight Ranch and Easton Park master planned communities in one of the city's highest growth corridors. The site is now slated for a mixed use retail development.
Getting it closed took nine months of due diligence, including attorneys, soil testing, water board meetings, and city zoning and planning hearings. The parcels initially carried a combined asking price of $4.5 million. Through direct negotiation with each owner, the team ultimately assembled the full site below the original combined ask.
"That deal came out of thin air. There was no listing, no sign in the yard, nothing to click on," Taylor said. "We saw where the growth was going, figured out who owned what, and spent nine months in due diligence, in front of the water board, and in city planning meetings to make it real. That's the work most people never see."
Experience Beyond Residential Real Estate
Taylor holds the Certified Luxury Home Marketing Specialist (CLHMS) designation and the Institute for Luxury Home Marketing's GUILD™ recognition, awarded to luxury agents who have demonstrated documented success in million dollar residential transactions. He has spent more than eleven years advising clients across Travis, Williamson, and Hays counties, with experience spanning luxury residences, waterfront properties, ranches, development opportunities, multifamily investments, and select commercial transactions.
"The same client purchasing a luxury residence may also be evaluating a land acquisition, a multifamily investment, or a future development opportunity," Taylor said. "Real estate decisions don't happen in isolation anymore. They require broader strategic thinking. The best opportunities often go to advisors who can connect those worlds without missing a beat."
Connected Beyond Austin
Taylor is also a proud member of eXp Luxury, a global network of top producing luxury real estate professionals spanning hundreds of markets worldwide. The relationships built through that network provide access to private opportunities, referral partnerships, and market intelligence that extend well beyond Central Texas.
"Luxury real estate has become increasingly interconnected," Taylor said. "Many of our buyers are relocating or purchasing secondary homes from California, Florida, New York, and internationally. Having trusted relationships with experienced luxury advisors across the globe helps us create opportunities and deliver better outcomes for our clients."
Marketing That Fits the Property
Today's buyers often discover homes through social media, editorial publications, private broker networks, digital advertising, and personal referrals long before scheduling a showing. Presentation has become as important as exposure.
Echelon Property Group builds a marketing plan tailored to each property, combining architectural photography, cinematic video, editorial storytelling, targeted digital advertising, and detailed market positioning designed to reach the right buyers where they already spend their time.
"Our goal isn't simply to generate views," Taylor said. "It's to create confidence before a buyer ever walks through the front door."
An Agent Who Builds His Own Technology
In addition to leading Echelon Property Group, Taylor founded Open2Close, a transaction management platform focused on improving communication, organization, and transparency throughout the buying and selling process.
"Most agents rent their technology. I decided to build mine," Taylor said. "We wanted technology that matched the way we work instead of forcing us to work around someone else's system. Owning the platform lets us refine every step of the transaction. This gives us full quality control over the client experience from start to finish."
Representation Is About Judgment
Clients are no longer hiring someone to open doors or coordinate paperwork. They are hiring judgment. Pricing strategy, negotiation, timing, property positioning, contract structure, and local market knowledge increasingly influence outcomes that can represent hundreds of thousands of dollars.
"The best advisors create clarity when decisions become complicated," Taylor said. "That's where experience matters most."
Rather than measuring success solely by closed transactions, Echelon Property Group focuses on helping clients make smarter decisions from the first conversation through closing and beyond.
Looking Ahead
Austin continues attracting entrepreneurs, executives, and investors from around the world, and the region's luxury housing market grows more competitive each year. Taylor believes clients will keep seeking advisors who combine deep local knowledge with strong relationships, thoughtful marketing, and sound advice.
"The market will continue evolving," he said. "The fundamentals won't. Trust, preparation, strategy, and thoughtful advice will always outperform shortcuts."
About Echelon Property Group
Echelon Property Group is a luxury and investment real estate practice serving Austin, Texas, and the surrounding Texas Hill Country, with active representation across Travis, Williamson, and Hays counties. Founder Taylor Sherwood is an industry veteran of more than eleven years with over $150 million in career sales, and over 200 clients served. The team represents buyers, sellers, investors, and developers across luxury residential, waterfront, ranch, development, multifamily, and select commercial properties, combining high end marketing, proprietary technology, strategic negotiation, and deep local expertise to deliver representation tailored to each client's goals.
To learn more about Echelon Property Group, visit echelonpropertygroup.com. Additional market insights and professional updates are available through Taylor Sherwood's LinkedIn, and Instagram. For inquiries, contact taylor@echelonpropertygroup.com
Contact Info:
Name: Taylor Sherwood
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Organization: Echelon Property Group
Website: https://www.echelonpropertygroup.com/
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