National media recognition, a growing partnership with AMP Beauty, and retail expansion position Femeflex as a beauty and personal care innovator creating a new category in feminine care.
-- Femeflex, the beauty and personal care company behind the world's first Pantiless Panty Liner, is celebrating a major milestone after being featured in MSN's "Best Summer Gift Ideas of 2026." The recognition comes as Femeflex continues expanding its retail presence through its partnership with AMP Beauty, making the innovative product available to even more consumers through Target.com.
For founder and CEO Tara Harris, the recognition validates the growing consumer demand for products that challenge traditional thinking while offering women greater comfort, confidence, and freedom.
"Being featured by MSN alongside nationally recognized brands is an incredible honor," said Harris. "As a founder-led company, we're grateful for every opportunity to introduce more women to Femeflex. Our mission has always been simple—to create an entirely new option that empowers women while redefining what's possible in beauty, personal care, and feminine care."
Femeflex introduced the world's first Pantiless Panty Liner—a patent-pending innovation designed to adhere directly to the body rather than to underwear. Instead of improving an existing product, Femeflex has created a new category that offers women a discreet alternative under leggings, dresses, shapewear, activewear, swimsuits, and other fitted apparel.
The "Coochie Sticker" That Started a Conversation
One of Femeflex's most successful marketing campaigns began with an unexpected nickname.
While introducing the product to a group of college women at Clark Atlanta University, students playfully referred to Femeflex as the "Coochie Sticker." Rather than shy away from the nickname, the company embraced it.
The result became Femeflex's highest-performing advertising campaign.
Across Meta, Reddit, Pinterest, and other digital advertising platforms, the "Coochie Sticker" campaign has consistently generated the strongest engagement, introducing thousands of consumers to a product unlike anything currently available in the marketplace. The nickname sparks curiosity, while the innovation encourages women to discover an entirely new approach to personal care.
Retail Expansion Through AMP Beauty
The company's recent partnership with AMP Beauty has accelerated Femeflex's retail growth and introduced the brand to a broader beauty-conscious audience.
In addition to being available at AMP Beauty's retail location in downtown Los Angeles, the partnership has helped expand Femeflex's reach to Target.com, giving shoppers across the country access to the world's first Pantiless Panty Liner.
Local customers visiting downtown Los Angeles can purchase Femeflex directly at AMP Beauty, while consumers nationwide can conveniently shop online through Target.com.
"Our partnership with AMP Beauty has been an exciting step forward," Harris said. "Their commitment to introducing innovative beauty and personal care brands has helped us reach new consumers and continue building awareness around a product category that simply didn't exist before Femeflex."
Building Momentum Through Innovation
Being featured by MSN and expanding onto Target.com represent important milestones for Femeflex, but the company's mission extends beyond retail growth.
Femeflex is committed to changing how women think about feminine care by introducing innovative solutions that combine confidence, comfort, fashion, and everyday practicality. As the first-to-market Pantiless Panty Liner, Femeflex continues to demonstrate that meaningful innovation can come from challenging long-standing industry norms.
The company encourages consumers to experience the product, share their feedback, and support founder-led innovation that is creating new possibilities within beauty and personal care.
Where to Learn More and Purchase
Read why MSN selected Femeflex as one of its Best Summer Gift Ideas of 2026 and discover why thousands of women are talking about the viral "Coochie Sticker."
Shop Femeflex at:
- Target.com
- Femeflex.com
- Amazon
- AMP Beauty (Downtown Los Angeles)
About Femeflex
Femeflex is a beauty and personal care company and the creator of the world's first Pantiless Panty Liner. Founded by Tara Harris, the patent-pending innovation combines fashion, confidence, comfort, and modern design to provide women with a new alternative in feminine care. Through strategic partnerships and category-defining innovation, Femeflex is redefining what's possible in beauty and personal care.
Contact Info:
Name: Tara Harris
Email: Send Email
Organization: Femeflex
Website: https://www.femeflex.com/coochiesticker/?utm_source=meta&utm_medium=cpc&utm_campaign=coochie_sticker&utm_content=trial_pack
Release ID: 89198410
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