Taco Bueno is introducing a new steak lineup and giving customers a chance to win free tacos for a year through a limited-time promotion rolling out in North Texas.

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The limited-time Gold Bowl showcases Taco Bueno's new steak lineup and includes surprise scratch-offs for guests.

Beginning now through July 20 at participating Dallas-Fort Worth locations, the brand will randomly award 100 “Gold Bowls,” each containing a scratch-off prize. Winners can receive Free Tacos for a Year (awarded weekly), monthly Muchacos, or smaller instant prizes, adding a sweepstakes-style element to every qualifying order.

The promotion coincides with the launch of Taco Bueno’s new steak lineup, marking the first time seasoned steak will be a permanent protein option on the menu. New items include a Steak Floppin’ Bowl, Steak Taco, and Steak Taco Platter.

The Steak Floppin’ Bowl also introduces a new cayenne tortilla, adding a spicier option to the brand’s core lineup.

“We wanted to surprise and reward our guests while introducing something new and exciting to the menu,” said Dani Perales, Director of Marketing and Innovation for Taco Bueno. “The Gold Bowl Sweepstakes and our new steak lineup do just that.”

The new steak items and Gold Bowl promotion are available for a limited time at participating locations.

No purchase necessary. Enter for free via mail-in entry mailed to “Taco Bueno Soccer Sweepstakes”, c/o Sun Holdings, 4515 LBJ Freeway, Dallas, TX 75224. Mail-in requests must be postmarked by July 1, 2026, and received by July 20, 2026 to qualify. Odds to win may vary. See tacobueno.com/goldbowls for official rules.

About Taco Bueno

Founded in 1967, Taco Bueno is a Texas-born quick-service restaurant brand known for its fresh, bold Tex-Mex flavors and quality ingredients. Headquartered in Farmers Branch, Texas, Taco Bueno currently operates 127 locations across the southern United States, serving guests with freshly prepared favorites, innovative menu offerings, and genuine hospitality.

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