Early adopters report up to two percent margin increase by using the tool

Pepper, the AI-first technology platform for independent distributors, today announced the general release of Price Management and Pricing Agent, a new product suite that gives distributors real-time visibility into margin opportunities across their customer base and provides sales reps the tools to capture it.

Price Management surfaces margin opportunities across distributor sales reps’ entire portfolio by comparing item-level pricing against a peer set of comparable customers. The AI-powered Pricing Agent goes further, scanning every rep's book of business, identifying the highest-value opportunities, and delivering specific pricing recommendations that reps can accept, reject, or modify.

"Every distributor sales leader knows their reps are leaving margin on the table. The problem has never been awareness, it's been visibility," said Andrew Linville, Pepper’s product manager for Price Management. "Price Management makes the gap visible, while our Pricing Agent makes it actionable. And because it's built on the distributor's data, every recommendation is specific to their business."

Price Management is already in the hands of select distributors across North America. These customers have seen a clear shift in rep behavior: previously 80–90% of reps’ price edits were decreases, but 60–70% of price edits made through Price Management are margin increases.

"The reps who are fully into it, I'm seeing a one to two percent margin increase," said Dave Penrith, VP of Street Sales at Flanagan Foodservice. "I see it becoming our main pricing tool. The insights, the transparency—it's a game changer, without a doubt."

Price Management is purpose-built for independent food distributors, unlike enterprise tools designed for the industry's largest national broadliners. Because the product sits inside Pepper's existing platform, distributors get the benefit of the same data and ERP integrations that power the rest of the Pepper ecosystem.

For existing Pepper customers, Price Management can be activated at any time and requires no additional integration work. New customers can deploy through a structured pilot that includes ERP integration, rep training, and defined success metrics.

About Pepper

Pepper is the end-to-end technology platform for distributors, powering ordering, sales and marketing, accounts receivable, and embedded payments workflows in one unified system. The company's AI-enabled technology helps distributors increase revenue, boost productivity, and modernize operations. Pepper is headquartered in New York City, NY.

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Previously 80–90% of reps’ price edits were decreases, but 60–70% of price edits made through Price Management are margin increases.