Understanding Dubai’s unique real estate market takes a keen analytical mind combined with good instincts. George Hughes, a highly recognized real estate specialist who deals primarily with the city’s villa communities, has the benefit of both and has put those instincts to good use throughout his career. George is one of the newest additions to award-winning luxury brokerage LuxuryProperty.com, where his role as a Private Client Advisor sees him working alongside HNWIs from across the world in a quest to find them their perfect property. He is taking the lead on off-plan sales, working extensively in the residential community of Tilal Al Ghaf.
Celebrating his 10th year in the industry in 2023, George started out doing secondary market sales in The Greens and The Views, two apartment communities from the Middle East’s most well-reputed developer, Emaar Properties. It wasn’t too long before George became one of the top brokers in those areas, regularly exceeding his targets. In 2016, he took on a new role that saw him doing more off-plan sales and the following year, he had the distinction of being part of a sales team that sold AED 1 billion ($ 270 million) worth of Emaar real estate. He moved his way up the role of Associate Director and then found himself in need of a new challenge, which prompted to move to LuxuryProperty.com.
“I didn’t want to stagnate and become a big fish in a small pond,” says George of his new career move. “I wanted to broaden my experience and work with a solid, well-established real estate brand. At LuxuryProperty.com I have the opportunity to work alongside a team that will support and help me achieve my ambitions.”
George continues to work in both the secondary and the off-plan markets, though over time he has discovered a growing affinity for off-plan.
“To put it simply, I love selling people on the dream of what Dubai can offer. My first off-plan sales were in Dubai Creek Harbour and Dubai Hills Estate, two communities that were essentially sandlots in 2016 but held the promise of greater things. The clients who bought from me back then are now reaping the rewards of their purchases, and those same clients are still coming back to me today for real estate advice.”
One of the keys to George’s success lies in the fact that he’s very picky about which projects he sells – it’s very much a case of quality over quantity. And that’s why he’s been drawn to Tilal Al Ghaf.
“Tilal Al Ghaf is unique because it’s a large-scale residential project from a company that’s not a traditional developer. Majid Al Futtaim is a brand known for its retail and entertainment attractions, which makes it very different from the usual industry names. There is a lot more emphasis on providing a very high-quality product with a great sense of design. It is shaping up to be an excellent option for investors and, unsurprisingly, is completely sold out right now.”
Off-plan has always been a significant part of Dubai’s property market and a cornerstone of its success. After suffering a brief dip in the wake of the COVID-19 pandemic, the market has found new legs over the past 18 months. In 2022, off-plan sales accounted for nearly 55% of all property sales, highlighting how strongly the market has rebounded and demonstrating a growing level of investor confidence. At a time when the supply of secondary stock is low, many buyers are taking a long-term approach and buying off-plan with the guarantee of a brand new high-quality home being delivered within a few years.
For George, this shift has been very serendipitous, providing him with the opportunity to showcase the most exciting new developments in the market such as Lanai Islands, a new project launched in Tilal Al Ghaf at the start of the year.
LuxuryProperty.com is Dubai’s Luxury Brokerage, connecting local and international clients to the most exclusive properties in Dubai and across the globe.
A dynamic digital destination, LuxuryProperty.com lists an exclusive portfolio of over $6 billion of on- and off-market properties across the globe. As a brokerage, LuxuryProperty.com specializes in delivering exceptional private client advisory services with an emphasis on professionalism and discretion. The company also offers a bespoke real estate search and acquisition service through its exclusive Private Client Office.
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