Managing Loss Aversion & Improving the Client Experience

By David Lovell, Managing Director – Head of Marketing Behavioral Finance – Actionable Insights One of the more well-known behavioral biases is loss aversion. Loss aversion is a common trait people display where they feel the pain of losing money much more acutely than the pleasure from gains. Cold-blooded logic would dictate that the rational [...] The post Managing Loss Aversion & Improving the Client Experience appeared first on ETF Trends .