With years of experience, Talent Resources has grown to become one of the most sought-after marketing solution providers. The company’s position of leadership was recently reiterated after it helped Ohza to secure over 450 million impressions across different online platforms and authority sites. The Ohza-Talent Resources relationship was initiated after the beverage company realized its need to raise awareness about their brand and new flavors.
The emergence of several new online marketing strategies has helped businesses across different industries compete in the market and reach their target audience with relative ease. While there has been an influx of online marketing agencies to meet the increasing demand from businesses, many have fallen short in recognizing the needs of clients. However, the diverse experience that Talent Resources has acquired throughout the years has allowed the company to not only meet but also excel in providing clients with desired results. As the company carves out a niche for leveraging influencer marketing to help brands grow and stay ahead of the competition, Ohza’s case is a testament to the company’s innovative marketing strategies.
Established in 2019, Ohza was poised to disrupt the beverage market, with the premium Mimosa and Bellini company introducing new flavors to catch the attention of consumers. The company decided to leverage the expertise of the Talent Resources PR team to raise awareness about Ohza’s d2c and new retail-market expansion. The team generated tremendous press through strategic positioning and timing, in business, beverage, and lifestyle outlets, with the brand’s CEO telling Ohza’s unique story to the world through radio and podcast interviews.
The partnership has yielded impactful results in a relatively short timeframe, securing over 450 million impressions from sites such as Yahoo! News, ABC's BizNinja Radio, Beverage Industry News, US Weekly, Popsugar, and a host of others. Talent Resources was able to leverage their network to have the likes of Mario Lopez endorsing the brand, helping it grow to become a year-round favorite and ranked #4 in the USA at a time.
Talent Resources has also worked with other brands across the United States and Europe, helping them to leverage the power of influencer marketing to increase their bottom-line.
For more information about Talent Resources and their range of innovative marketing solutions, please visit - https://www.talentresources.com/.
About Talent Resources
Talent Resources is an influencer marketing agency created to connect brands and influencers. Over the years, the company has worked with brands to create custom, fully integrated celebrity-driven social media campaigns, utilizing celebrity relationships and extensive experience in creating brand-focused experiential events to provide clients with a powerful set of tools to amplify brand strategy.
Company Name: Talent Resources
Contact Person: Lena Touzos
Email: Send Email
Phone: +1 212-725-1005
Address:29 E 10th St
City: New York
State: NY 10003
Country: United States