Ventana Research Begins New Market Research on Product Experience Management

Research aims to understand organizations' need for digital experiences of products and information to optimize business outcomes

BEND, OR, June 24, 2020 /24-7PressRelease/ -- Ventana Research today launched its latest benchmark research initiative, Modernizing PIM for Product Experience Management. Today's businesses must manage a continually expanding array of data, content and digital assets as well as satisfy the demands of consumers for comprehensive product information. Addressing these challenges requires unified processes and automated systems and, most importantly, the ability to augment and enrich product information.The new research will explore organizations' experiences with deployment of PIM systems and issues they have faced in efforts to align business and IT resources and spending with organizational information management objectives.

To provide an effective product experience for buyers, consumers, customers and partners as well as throughout the supply chain, organizations must deliver accurate, consistent and actionable product information. Doing this will enhance visibility into and engagement with product information and can help organizations increase revenue and satisfy customers. Moreover, it is impossible to deliver the best possible customer experience without a great product experience; in our earlier benchmark research on this topic, three in five organizations (61%) cited improving the customer experience as a benefit they realized from their investment into product information management (PIM).

The benchmark research will deliver detailed insights into the thinking of executives, business and IT professionals, and teams focused on product information to help understand key pain points and priorities for enhancing the capabilities and performance of product experience management. We will examine organizations' existing and planned approaches to managing the product experience in order to determine best practices and steps for driving improvement, focusing on lessons learned in the last three years but more importantly their plans for today and the near future. The research is crafted to help suppliers of tools, applications and services in this market understand how to communicate and work with IT and business operational management and gain executive buy-in across the organization.

"In most organizations product information is spread across websites, applications, digital asset management systems, databases, spreadsheets and other systems, each with its own way of presenting information and thus offering disparate experiences," said Mark Smith, CEO & Chief Research Officer. "Data-centric and incomplete product information processes prevent organizations from easily creating consistent product experiences for optimal use by employees, partners and customers."

This research is sponsored by Salsify, a product experience management platform. Those interested in learning more about or participating in this benchmark research can click here. Ventana Research, a leading business technology research and advisory services firm, provides qualified research participants with an incentive and complementary report, which includes both key insights and best practices from the benchmark research.

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

Media: Interviews are available upon request.

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