Chronicle Journal: Finance

WestJet stands out from the herd in latest advertising campaign

National campaign focuses on airline's commitment to treating people like people

CALGARY, Oct. 21, 2019 /CNW/ - As the airline founded on care, WestJet set out to do things differently and its latest advertising campaign, launched today, highlights what sets it apart through its continued commitment to treating people like people. Watch the video here.

Named TripAdvisor's best airline in Canada by the travelling public for three consecutive years, the campaign focuses on WestJet's award-winning guest service, no overbooking and being Canada's most on-time airline. It reaffirms the airline's continued commitment to making air travel something its guests not only enjoy but look forward to.

"We want the travelling public to know that as we become a global network carrier, we will never lose sight of the caring WestJet touch," said Richard Bartrem, WestJet Vice-President Marketing Communications. "Travel can be unpredictable and this campaign represents how we will always try to put ourselves in our guests shoes by delivering the caring guest experience that has made WestJet stand out from the herd."

Created in partnership with Rethink, the campaign consists of a comprehensive digital and out-of-home presence that will run from coast-to-coast, launching on October 21, the night of Canada's federal election and carrying throughout the holidays.

"We wanted to playfully show how travel can feel when other airlines don't treat people with the same attention and care that WestJet does," said Christina Yu, managing partner at Rethink. "We have experienced first-hand what sets WestJet apart from the competition and we love how this campaign challenges the norms in the industry."

A behind-the-scenes video of the campaign can be viewed here.

About WestJet
Together with WestJet's regional airlines, WestJet Encore and WestJet Link, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships. WestJet Vacations offers affordable, flexible vacations to more than 60 destinations and the choice of more than 800 hotels, resorts, condos and villas.  Members of the WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Members use WestJet dollars towards the purchase of flights and vacations packages to any WestJet destination with no blackout periods, and have access to Member Exclusive fares offering deals to WestJet destinations throughout our network and those of our partner airlines.

WestJet is proud to be recognized for three consecutive years as Best Airline in Canada (2017-19) and awarded among travellers' favourite Mid-Sized Airlines in North America (2019). From 2017-2018, WestJet was also awarded among travellers' favourite Mid-Sized and Low-Cost Airlines in North America. The airline was also recognized among the Economy Class winners in North America, 2018. All awards are based on authentic reviews from the travelling public on TripAdvisor, the world's largest travel site. We are one of very few airlines globally that does not commercially overbook.

WestJet is publicly traded on the Toronto Stock Exchange (TSX) under the symbol WJA. For more information about everything WestJet, please visit westjet.com.

Recent recognition includes:
2019/2018/2017 Best Airline in Canada (TripAdvisor Travellers' Choice awards for Airlines)
2019 Winner Among Mid-Sized Airlines in North America (TripAdvisor Travellers' Choice awards for Airlines)
2019 Number-One Ranked Canadian Airline Loyalty Program in Member Engagement (Bond Brand Loyalty)
2019/2018 Number-One-Ranked Airline Credit Card in Canada (Rewards Canada)
2018/2017 Winner Among Mid-Sized and Low Cost Airlines – North America (TripAdvisor Travellers' Choice awards for Airlines)
2018 Winner – Economy, North America (TripAdvisor Travellers' Choice awards for Airlines)
2018 North America's Best Low-Cost Airline (Skytrax)
2018/2017/2016 Canada's Most Trusted Airline (Gustavson School of Business at the University of Victoria)

Connect with WestJet on Facebook at facebook.com/westjet
Follow WestJet on Twitter at twitter.com/westjet
Follow WestJet on Instagram instagram.com/westjet/
Subscribe to WestJet on YouTube at youtube.com/westjet
Read the WestJet blog at blog.westjet.com

SOURCE WESTJET, an Alberta Partnership

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