Dieting is out. That poses a problem for Weight Watchers as it renames itself WW

Weight Watchers had weathered threats over the decades from the likes of Jenny Craig, Nutrisystem and fad diets like Atkins. But its biggest competition in recent years hasn't been from any of its rivals, and it was coming from all directions. Free apps like MyFitnessPal allowed consumers to track their calories without committing to a diet. People started to give up processed foods and grains in favor of cleaner, gluten-free options. Consumers don't want to diet.